MARKETING

MARKETING RESEARCH IS IDEAL FOR PEOPLE WHO WANT TO ASK QUESTIONS, INTERPRET ANSWERS AND USE THE INSIGHTS TO IMPACT MARKETING STRATEGY. SUPPLY CHAIN MANAGEMENT CREATES VALUE IN THE DESIGN AND DELIVERY OF PRODUCTS AND SERVICES. ARE YOU CUT OUT TO BE A CORPORATE ENTREPRENEUR? BRAND & PRODUCT MANAGEMENT COULD BE A PERFECT FIT….IF YOU ARE SEEKING A CAREER-FOCUSED MBA PROGRAM THAT EMPHASIZES COMMITMENT TO EXCELLENCE AND PROVIDES A TREMENDOUS RETURN ON YOUR INVESTMENT, TAKE A CLOSE LOOK AT WISCONSIN MBA SPECIALIZATIONS RELATED TO

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MBA PROG

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For students who already know where they

are headed, Wisconsin is the place to start.

Combining a uniquely deep experience in

a designated area of study with a strong

foundation of business principles, Wisconsin

MBA students graduate with a portfolio of

skills, experience, and specialized knowledge

that allows them to hit the ground running and

immediately contribute to the success of their

organizations.

A hallmark of the Wisconsin MBA is

the extensive applied learning built into

the curriculum, providing students real

opportunities to solve problems faced by

businesses today. These applied learning

projects are interwoven with rigorous classroom

material, bringing research theory to life.

Students graduate with the ability to be a field-

specific expert while also supporting the overall

business function of the organization. They also

have lifelong access to their specific knowledge

center, which provides a bridge between their

prior academic experience and the real-world

activities sustained in their workplace.

No other MBA program can match the level

of individualized staff support we provide

in each of our 10 career specializations. Our

outstanding alumni network, engaged industry

partners, active student organizations and clubs,

and supportive community of creative and

adventurous leaders put the Wisconsin MBA out

in front.

Within the Wisconsin MBA, you’ll find:

• An innovative, applied curriculum

• Motivated, like-minded students

• Faculty and staff dedicated to your knowledge center

• An advisory board of top executives from relevant industries

• Connections to top employers in your area of interest

• Access to a powerful worldwide alumni network

THE WISCONSIN MBA ISN’T “ONE SIZE FITS ALL.” OUR MARKETING-RELATED MBA PROGRAMS GIVE YOU UNMATCHED EXPERTISE IN MARKETING RESEARCH, SUPPLY CHAIN MANAGEMENT, OR BRAND & PRODUCT MANAGEMENT.

A Wisconsin MBA is grounded in applied

learning, graduating individuals prepared to

add immediate value to the organizations

that employ them. Each newly admitted

student joins a relatively small MBA class of

approximately 130 participants and an even

smaller, intimate cohort of driven, accomplished

individuals who are committed to careers in

their chosen specialization. Students benefit

from a strong core business curriculum while

building an unmatched depth of knowledge and

expertise within their area of specialization. As

part of this small group, students get individual

attention, unique access to faculty and staff,

a loyal network of alumni, and a wealth of

insights from industry executives.

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Class profile(Class of 2013)

Enrollment 111

GMAT (mean) 680

GMAT 10th-90th percentile 630-730

Work experience 5 years

Age 28

Women 24%

Minority 17%

Career placement (Wisconsin MBA Graduating Class of 2011)

Base salary $91,229

Signing bonus $18,276

Internship placement 98%

MARKETINGRESEARCHMarketing research is the ideal field for

people who want to ask questions and

interpret the answers. Marketing reserachers

unearth consumer insights and apply them to

marketing and business strategy. They leverage

expertise in consumer behavior to translate,

communicate, and advocate the voice of the

consumer. They look beyond the numbers,

translating data into powerful insights that can

positively affect the bottom line.

Marketing researchers operate as part of a

team, working with brand mangers, creative

directors, data analysts, and clients to uncover

consumer insights and help their partners make

better business decisions. They use a variety of

observation methods and analytical tools: focus

groups, surveys, statistical analysis, behavioral

data, and more. They help create marketing

strategies, develop products and services,

and assist in innovative sales and distribution

methods

The A.C. Nielsen Center for Marketing Research

offers the premiere full time MBA in marketing

research in the country. Built on the legacy

and funding of the Arthur C. Nielsen Jr. family,

pioneers in the field of marketing research, the

center was created to train MBA students in

the specialized ideas, issues, and techniques of

marketing research.

Students develop the business acumen to work

in cross-functional teams, the research and

statistics foundation to successfully manage

research projects, and the marketing knowledge

to translate results into actions that affect the

bottom line.

A Wisconsin MBA in Marketing Research will

help you hone your strategic thinking and

management skills and develop enhanced

credibility in the business world. It can lead to

a career with consumer packaged goods firms,

marketing research firms, consultancies, and

many other options.

Graduates of our program work for…General Mills, Inc.

Johnson & Johnson

Kraft Foods

The Nielsen Company

Procter & Gamble

Target

W.M. Wrigley Jr. Company

Walmart

Typical job titles of recent graduates…A ssociate Manager,

Consumer & Market Knowledge

Consumerology Analyst

Senior Consumer Insights Analyst

Manager, Marketing Research

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Supply chain management creates value in the

design and delivery of products and services.

Are you a problem solver who likes to work

across the entire value chain? Do you like

to manage complex projects in a global

environment? Supply chain managers are

experts at working cross-functionally and

managing global projects and relationships.

They reach across functions within their own

organizations and beyond—to suppliers,

channel partners, and customers who may be

around the block or around the world.

The Wisconsin MBA in Supply Chain

Management delivers an integrated supply chain

education through a curriculum designed from

both the marketing and operations disciplines.

You will learn about product design, sourcing,

production, distribution, demand management,

technology, and customer service from world-

renowned faculty and industry leaders. This

cross-functional approach delivers expertise on

both the demand and supply side of business,

preparing students for a variety of dynamic

career paths.

From a marketing perspective, supply chain

managers may work in product development,

demand management, sourcing/merchandising,

channel management, and customer relationship

management. Whether your career interest

lies in high-tech or health care, supply chain

management is a key competitive differentiator

and talent is in high demand by leading

companies worldwide.

As a student in the Grainger Center for Supply

Chain Management, you will be part of one

of the only endowed, university-based centers

specializing in supply chain management in the

United States. We are a personalized, industry-

focused program supported by companies

known for supply chain excellence. You will

be part of a close community and you will

be connected—directly and personally—with

an extensive network of industry executives,

alumni, corporate partners, and faculty.

Graduates of our program work for…Amazon.com

Chevron

Chrysler

Cisco

E.&J. Gallo Winery

Eaton Corporation

GE Healthcare

W.W. Grainger, Inc.

Intel

Lands’ End

Medtronic

Target

Typical job titles of recent graduates…Supply chain analyst

Sourcing manager

Demand planning manager

Product manager

Senior marketing analyst

Supply chain leadership program

SUPPLY CHAINMANAGEMENT

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BRAND AND PRODUCT MANAGEMENTCheerios, TurboTax, and Olay—what do they

have in common? They are all brands that you

could help manage very soon.

The Center for Brand and Product Management

is the nation’s first university-based center

focused exclusively on training MBAs in brand

and product management.

What do brand, or product, managers do? They

must act as corporate entrepreneurs, mobilizing

internal resources to create value for customers

and consumers. They must be able to craft, and

execute, strategy and are often accountable for

their brand’s overall profit and loss – excellent

training for those aiming to assume corporate

leadership roles.

Our program offers innovative academic

coursework—as well as hands-on training

from industry leaders—to prepare you to

excel in a number of environments. It lays

the groundwork for you to go on from brand

management to broader leadership roles such as

general manager, entrepreneur, or CEO.

Top executives from the finest brand and

product management companies in the world

regularly interact with our students. They make

an effort to know each student on a first-name

basis. They generously share their expertise and

assist students in identifying opportunities for

internships and full-time employment.

Graduates of our program work for…3M

General Mills

Intuit

Kimberly-Clark

Kraft Foods

Nestle

Procter & Gamble

S.C. Johnson

Target

WhiteWave Foods

Typical job titles of recent graduates… Associate Brand Manager

Buyer

Associate Marketing Manager

Product Manager

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A key reason for the strength of the three

marketing-related MBAs programs at the

Wisconsin School of Business is the caliber

of our marketing faculty—individuals at the

forefront of marketing thought and practice.

Their research is frequently published in top

academic journals, including all four major

marketing journals: Journal of Marketing,

Journal of Marketing Research, Journal of

Consumer Research, and Marketing Science.

This research encompasses all of the

major domains of contemporary marketing

scholarship, including marketing modeling,

marketing strategy, interorganizational

relationships, consumer psychology, and

consumer cultural research.

Marketing faculty are often cited as experts

in the national media, including the Wall

Street Journal, New York Times, Forbes,

BusinessWeek, Time, National Public Radio, and

CNBC.

The latest indication of their visibility and

impact: Financial Times ranked Wisconsin as

having the 4th best marketing department in the

world in its 2011 global MBA rankings.

LEARN FROM EXCEPTIONAL MARKETING FACULTY

In addition, the Wisconsin MBA has achieved

the endorsement of numerous outside parties

by achieving the following rankings:

• Ranked 25th in U.S. by U.S. News & World Report (3/13/2012)

• Ranked one of the Top 10 Most Popular Business Schools by Bloomberg BusinessWeek (3/28/2011)

• Ranked 17th worldwide; 14th in the U.S. in the 2011-2012 Beyond Grey Pinstripes list of top 100 business schools for environmental, social and ethical management education (9/21/2011)

• Ranked 24th in U.S. by Poets and Quants (12/8/2011)

• Ranked 10th by Hispanic Business magazine for its Best Business Schools for Diversity (6/2010)

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LEARN MORE ABOUT EARNING YOUR WISCONSIN MBA in

• MARKETING RESEARCH• SUPPLY CHAIN MANAGEMENT• BRAND & PRODUCT MANAGEMENT

800-390-8043mba@bus.wisc.edu

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