UW-La Crosse Integrated Marketing Guide and Brand Toolkit 2016

Integrated Marketing Guide and Brand Toolkit

PANTONE 202

Visit our website

updated 22916

Welcome

2

Overview Colleagues

The proliferation of technology and social media along with ever-increasing

competition in higher education has driven the office of University Communications

to expand and improve its services to the university community In achieving our

mission of being the go-to resource for all of the universityrsquos communications needs we

take great pride in our role as the creative and strategic force behind the visual and

perceptual image of UWL

We canrsquot achieve this goal alone though To maximize the effectiveness of our external

communications we need the attention and support of the entire campus community

and beyond To assist us in the process we have just completed a branding initiative

that will shape the core message to all of our constituents The constituent groups

consist of current students community members business owners alumnidonors

parents faculty staff perspective students high school counselors graduate students

and those taking continuing education classes The committee charged with this

important process spent 18 months working on this project to develop a full platform to

help us tell the great story of UWL

The standards and recommendations that are included in this toolkit have been

created for one very simple reason mdash to provide clear consistent graphic and editorial

presentations of UW-La Crosse to all of our constituencies We ask that you follow the

guide and adhere to these standards as you communicate with all of our audiences If

you have any suggestions for improvement we welcome your input

As always feel free to call on the professionals in UComm for any of your

communication needs

Sharing your pride in UW-L

Greg Reichert

Assistant Chancellor for University Advancement

Greg Reichert

Assistant Chancellor for University Advancement6087858672greichertuwlaxedu

Welcome

3

University Communications Staff

News amp MarketingCreative Services Web amp Interactive Communications

Maren Walz

Web Coordinator6087858574mwalzuwlaxedu

115 Graff Main Hall | Fax 6087858492

Florence Aliesch

Director of Creative Services6087858575falieschuwlaxedu

Sanja Dojcinovic

Assistant Director of Creative Services6087858499sdojcinovicuwlaxedu

Brad Quarberg

Director of News amp Marketing6087858572bquarberguwlaxedu

James Bushman

Comm amp Social Media Specialist6087858487jbushmanuwlaxedu

Mason Hardy

Web Developer Site Admin6087858650mhardyuwlaxedu

UNIVERSITY COMMUNICATIONS MISSION

To serve UW-La Crosse by setting the highest standards for its creative work using the power of words and images to advance its educational mission

Jacob Speer

Web Content ManagerDesigner6087858299jspeeruwlaxedu

Claudette Bode

Office Operations Associate6087858487cbodeuwlaxedu

Kjerstin Lang

University Relations Specialist6087858651klanguwlaxedu

Mike Lieurance

University Photographer amp Internal Communication Specialist6087858497mlieuranceuwlaxedu

Contents

4

University Communications staff 4

University Communications services 5

UWL identity standards and branding 6

Brand Architecture 8

Consistent Messaging

University name 10

Required statements 11

Logos 12

Licensing 15

Colors 16

Fonts 17

Letterhead 18

Envelopes 19

Note cards 19

Business cards 19

Icons 20

Images 21

Templates 22

Policy statements amp regulations 23

The Integrated Marketing Guide

and Brand Toolkit for UW-La Crosse

is a tool to help you produce

quality effective and efficient

promotional pieces The following

information describes procedures

and policies used by the University

Communications Office including

its role and services provided to

campus

Visual identity standards are also

outlined in this guide These standards

govern the use of the official

university logo wordmark and other

official emblems The standards were

created for a simple reason mdash to

provide clear consistent graphic

and editorial representation of UWL

Consistency enhances our message

and helps us tell the UWL story Be

sure to adhere to these standards

Remember if you are working with

outside vendors be sure they are

familiar with UWLrsquos policies guidelines

and editorial and visual styles

Communication Tools from

Creative Services

bull Publication samples 24

bull Planning a publication 25

bull Designing your own project 27

News amp Marketing

bull Media relations for the

campus community 30

bull Whatrsquos newsworthy 31

bull Selecting the best tool for

communication 32

bull What to do when a

reporter calls 33

bull Prepare for the interview 33

bull Photography services 34

Web amp Interactive Communications

bull Overall website design and

maintenance 36

bull Accessibility 37

bull Content management

support 37

bull Best practices 37

bull Facebook 39

bull email guide 41

bull creating email signature 42

Appendices

I Style Guide 43

II PhotoTestimonial

Release Form 49

III Frequently asked questions 50

IV Digital Signage info 53

VGender Preferred Pronouns 54

University Communications Services

5

Creative Services

Creative Services provides graphic

design for all UW-La Crosse

departments as well as the UWL

Alumni Association and UWL

Foundation

Creative Services coordinates design

of

o overall visual and graphic identity

of UWL

o all recruitment materials

o various electronic and printed

collateral

- brochures

- posters

- digital signage

- fliers

- postcards and invitations

- forms

- programs

- newsletters

(interactive PDFs and printed)

- Web graphics

o the Lantern magazine (alumni

magazine)

o major components of the

universityrsquos communications effort

o icongraphy

Creative Services also serves as a

clearinghouse for publications with

an off-campus audience ensuring

consistent quality publications



(iComm) is responsible for the

development and implementation of

a coherent inclusive campus-wide

strategy for website management

content communications and

technology

iComm coordinates

o overall website design and

maintenance

o web content standards

- writing for web

- images for web

o website user administration

o content management system

training

o technical support and trouble-

shooting

o social media policies and

implementation

iComm works with content

contributors from across campus

to create a user-friendly attractive

website The goal of this partnership

is to market the university with a

consistent identity that reflects

the UWL brand and is capable of

reaching campus strategic goals

News amp Marketing

UWLrsquos News amp Marketing unit leads

the campus in media relations

News amp Marketing prepares and

disseminates news and photographs

about the institution its people and

its programs to newspaper radio TV

online audiences and via university

publications

It also advises faculty staff and

students on media issues and acts as

a clearinghouse for all news releases

and social media statements

UWLrsquos News amp Marketing is

also involved in the ongoing

development of university media

and communications objectives and

policy development

Contact the director of News amp

Marketing at 6087858572 or email

at bquarberguwlaxedu The News

amp Marketing staff is always looking

for story ideas particularly those that

exemplify one or more of the brand

components and lend themselves to

outstanding photography

Innovation Service Professionalism Collaboration Continuity

UW-La Crosse Branding Process

6

A consistent graphic identity

To affirm UWLrsquos position as a world-class

university and raise the relative position

of our institution among our audiences

we must focus on the UWL brand

What is a brand

Simply stated itrsquos the image or

personality we project Through

consistent graphic elements and

messages an effective brand strategy

projects the positive attributes of a

company a product a service mdash and

yes a university Branding illustrates

value

A carefully applied branding strategy

will enhance our effectiveness in

promoting a favorable image and

reaching our goals attracting students

recruiting faculty and staff soliciting

financial support from donors and

promoting goodwill between the

university and those upon who our

success depends

How did we develop the UWL brand

Through a campus committee involving members of shared governance groups

and others They developed the brand during an 18-month process With the help

of the UWL Marketing Department we surveyed more than 1500 people to identify

their perceptions of UWL Groups included

bull current students

bull community members

bull local business owners

bull alumnidonors

bull parents

bull faculty and staff

bull prospective students

bull high school counselors

bull graduate studentscontinuing

education participants

What did we find

All 10 groups shared the same three perspectives about UW-L

bull exceptional quality and value of our academics

bull surrounding natural beauty

bull hometown feel and sense of community on campus

The committee narrowed a long list of suggested taglines to three and tested them

with focus groups using an outside consultant The final tagline was revised based

on feedback from focus groups and shared governance groups

UW-La Crosse Branding Positioning Statement

7

Surround yourself with UW-La CrosseAs a stand alone statement (use Caslon Italic for the typeface)

Graphically-designed

tagline with the echo

effect Contact

Creative Services for a

customized graphic

TAGLINESurround yourself with distinctionSurround yourself with UW-La Crosse

Substitute the word ldquodistinctionrdquo to promote individual departmentsprograms

Surround yourself with great scienceSurround yourself with UW-La Crosse

Surround yourself with great theatreSurround yourself with UW-La Crosse

Surround yourself with friendsSurround yourself with UW-La Crosse

What are we doing

Wersquore keeping students in college and helping them

graduate quicker In fall 2015 our retention rate was

85 percent Our six-year graduation rate for students

beginning in fall 2009 was 69 percent (nationally the six-

year graduation rate from four-year institutions is about

58 percent) Both statistics put UWL at the top for UW

comprehensive campuses

How are we doing it

We attract high-ability goal-oriented students eager to

learn from caring faculty and staff in a caring community

Students learn directly from professors not assistants They

benefit from small classes (a 181 student-faculty ratio)

and conduct hands-on undergraduate research

What drives us

Our motto Mens Corpusque Latin for ldquomind and bodyrdquo

Our faculty and staff are dedicated to the whole

education of our students giving them an outstanding

academic education along with an appreciation for

physical and recreational well-being to make them great

well-rounded global citizens

Why are we distinct

Each year we recruit impressive students In our fall 2015

freshman class

bull average ACT score was 25 (National average 211

Wisconsin average 221)

bull 24 percent graduated in the top 10 percent of their high

school class

bull median class rank was in the 79th percentile

bull 9 percent were US students of color

Who are we (or what is our ldquoelevator speechrdquo)

We are the top-rated comprehensive University of Wisconsin campus Well known for our scholarship and academic rigor we

challenge students and others in a friendly natural environment We offer 94 undergraduate and 26 graduate programs to

more than 10000 students on an attractive traditional campus in western Wisconsinrsquos beautiful driftless area

SURRO

UND YOURSELF WITH UW-LA

CRO

SSE

SURR

OUND YOURSELF WITH DISTINC

TION

SURRO


CRO

SSE

S

URRO

UN

D YOURSELF WITH GREAT THEATRE

SURR

OUN

D YOURSELF WITH DISTINCTIO

N

SURRO


CRO

SSE

SURR

OUN


N

SURRO


CRO

SSE

Data as of 32016

UW-La Crosse Brand Architecture

8

The Brand Architecture is the basis

for determining how communication

elements are applied to all branded

products such as letterhead

publications advertising website and

other communications

Building the Brand Architecture involves

assessing how closely each UWL unit is

associated with the universityrsquos main

identity mdash known as the Core Brand mdash

and then it is assigned to a category

with specifications for using the various

identity elements

The categories provide flexibility in

managing the brand by allowing for

alternate uses where appropriate to

better promote the universityrsquos diverse

constituents

There are four categories Each provide

an incrementally derivative association

with the Core Brand

The categories are

oCore Brand

oBrand Extensions

oSub-Brands

oIndependent Brands

Some of the criteria for placing UWL units

within the brand architecture include

whether

o the mission of this group is part of the

mission of the university or directly

supports the mission of the university

o the primary audience(s) for the

group is one or more of the core

university audiences

o public perception is clearly

enhanced by both the constituent

and the university being the same

entity

The architecture was developed by the

Office of University Communications and

approved by the branding committee

and the university chancellor


9

Brand ExtensionsOffice of International Murphy Library Continuing Education Undergraduate Residence Life McNair Scholars Education and Extension Research

Core Brands Admissions Provostrsquos Office Student Affairs

MEPD Eagle Athletics

MVAC Alumni Association Foundation

tradetrade

REC Sports

trade

trade

OFFICE OF INTERNATIONAL EDUCA

TION MURPHY LIBRARY

CONTINUING EDUCATION AND EX

TENSIO

N

UNDERGRADUATE RESEARCH

RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION

COLLEGE OF SCIENCE AND HEALTH

EXERC ISE AND SPORTS SCIENCE


TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION



Sub-brands

Independent Brands

Contact Creative Services for a customized logo

trade

Consistent Messaging | University Name

10

University Name

Our institutionrsquos name is University of

Wisconsin-La Crosse In most cases the

full name should be used in the first

reference to the university The word

ldquotherdquo may precede the full name to

avoid awkward sentence structure

In subsequent written references it is

permissible to use UW-La Crosse or UWL

The universityrsquos name must be written

correctly whenever it appears The

phrase University of Wisconsin-La Crosse

should have a hyphen (with no space

preceding or following it) between the

words Wisconsin and La Crosse There

should be one space between La and

Crosse in the city name The ldquoCrdquo in

Crosse is always capitalized

La Crosse should not be broken into

two lines (La at the end of one line and

Crosse at the beginning of the next)

Examples of correct and incorrect usage of the university nameCorrect mdash

University of Wisconsin-La Crosse

UW-La Crosse

UWL

(the above forms do not apply to email and Web addresses)

Incorrect mdash

University of Wisconsin - La Crosse

University of WisconsinmdashLa Crosse

University of Wisconsin La Crosse

Univ of Wisc-La Crosse

UW - La Crosse

UWmdashLa Crosse

UW-La Crosse

U of W-La Crosse

UWL

UW-L

Consistent Messaging | Required Statements

11

1 The name University of Wisconsin-La Crosse must be

printed on the piece preferably on the front The university

wordmarklogo may be used in place of or in addition

to the name of the university See page 12 for proper

placement of the university wordmarklogo

2 An affirmative action statement either mdash ldquoThe University

of Wisconsin-La Crosse is committed to providing equal

educational and employment opportunity regardless

of race color creed religion sex gender identity or

expression national origin disability ancestry age sexual

orientation pregnancy marital and parental statusrdquo

or

ldquoThe University of Wisconsin-La Crosse is an affirmative

actionequal opportunity employer and is in compliance

with Title IX and Section 504rdquo Or when space is at a

premium ldquoAAEOErdquo

3 Disability statement If the publication requests that an off-

campus audience come to campus to attend an event

the publication must contain the statement

ldquoTo request disability accommodations please contact

(name department address email and phone number of

event coordinator)rdquo

Use the following paragraph if you need to

inform your audience on general facts about

UW-La Crosse

ldquoThe University of Wisconsin-La Crosse

founded in 1909 is one of 13 four-year

campuses in the University of Wisconsin

System It offers approximately 91

majors minors and special programs for

undergraduates in business education

the sciences the arts health recreation

physical education and liberal studies

Twenty-six graduate programs are

available More than 10000 students

attend classes on the compact 128-acre

campus UWL boasts a student to faculty

ratio of 191 and an average class size of

28 students Located on the banks of the

scenic Mississippi River in western Wisconsin

the La Crosse metropolitan area with its

110000 residents serves as a regional center

for shopping business and industryrdquo

Publications for off-campus audiences must contain

12

Consistent Messaging | Logos

Protecting Our IdentityThe universityrsquos name seal wordmark and logo are registered marks of the Board

of Regents of the University of Wisconsin System doing business as the University of

Wisconsin-La Crosse This provides protection against the manufacture display or sale

of these identifiers without the universityrsquos consent

Protectability of the university seal wordmark and logo is based on their unique

designs therefore they should never be redrawn reproportioned or otherwise modified

for any special purposes

Licensing of the name seal wordmark and logo will be administered by the universityrsquos

director of creative services in consultation with the assistant chancellor for University

Advancement

A note about specialty items

When the UWL logo or wordmark is printed embroidered embossed or engraved on

specialty items such as coffee mugs apparel keychains desk clocks and folders it

is strongly recommended you ask for product samples from the vendor mdash preferably

with the UWL logo in place mdash so an informed decision can be made before placing

the order

UW-La Crosse wordmark

Download logos at wwwuwlaxeduUCommDesignDownloads

trade

trade

trade

trade

UW-La Crosse social media logo

UW-La Crosse round logo with border

Recommended use

o For all external audiences

o For internal audiences

Recommended use



o May be customized for programs or

departments

o Not to be used less than one inch in

diameter

UW-La Crosse round logo

Recommended use

o For external audiences within

25 miles of La Crosse


o May be customized for

programs or departments

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

trade trade

trade

trade


TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION



trade


13

University Logo and Wordmark

ColorsWhen possible the logo and wordmark

should appear in two colors In its

reverse application the logo can

appear in black or maroon (PMS 202)

In two-color use the wordmark should

appear with the University of Wisconsin

affiliation in maroon (PMS 202) and the

name La Crosse in black When the

logo or wordmark cannot be printed in

two colors it should appear in black or

in the darkest color available

The logo and wordmark may be

reversed from a dark background

or photograph All elements should

appear in white

Legibilityo To preserve legibility the logo should appear large enough for all type to be

readable

o Designs should allow for a liberal amount of white space around the logo or

wordmark

o Do not print the UWL logo against a heavily textured or patterned background

o Do not reverse the UWL logo out of a complex photograph or background

o Do not print the UWL logo in dark colors on a dark background

o Do not print the UWL logo in light colors on a light background

o Do not use colors other than those specified here to reproduce the logo

The UWL logo must be presented as clearly as possible Backgrounds must be

controlled to assure proper contrast and maximum visibility

MAROON PMS 202

CMYK C9 M100 Y64 K48

RGBR128 G0 B 41

hex code730019

GRAY 40 Black

CMYK C0 M0 Y0 K40

RGBR167 G169 B172

hex code969799

UWL Official ColorsThe official colors of the UW-La Crosse are

maroon (PMS 202) and gray (40 black)


Consistent Messaging | University Seal

14

University Seal

The University of Wisconsin-La Crosse seal

is the official symbol of the institution It

consists of a circle within a circle The

inner circle with a lined background

pattern contains a shield showing the

rivers and bluffs of the Coulee Region

of Wisconsin a scroll and a figure in

motion The scroll and figure are visual

representations of the Latin words ldquomensrdquo

and ldquocorpusquerdquo found on a banner

below the shield Mens Latin for mind

and corpusque Latin for body express

our belief in education for the whole

person The outer circle contains the

name of the university

Use of University SealAppropriate uses

o inaugural materials

o commencement materials

o diploma

o lecterns (especially for official

matters)

o transcripts

o legal documents

o official UWL certificates and plaques

oofficial university publications

o official university reports (eg to

regents to accrediting bodies)

o recruitment materials

o regent visit materials

o university-wide policy statements

The seal may not be redrawn reproportioned

screened or modified in any manner

trade

Inappropriate uses

o non-official printed material or

clothing

o specialty advertising items

(eg clothing glassware

ceramics notebooks folders

etc)romotional or informational

brochures fliers posters books

newsletters etc

The seal must be used in its full

representation and not altered

in any manner The seal should

appear no less than three-quarters-

inch in diameter Scaling must be

proportional

Overprinting the seal is strongly

discouraged and should not interfere

with the integrity of the image

Leave sufficient space around the seal

and do not interfere with the integrity

of the seal

When overprinting on a background leave

sufficient space around the seal and do not

interfere with the integrity of the seal

Consistent Messaging | Athletic Team Logo amp Licensing

15

Athletic Team Logo

The official name of the intercollegiate

athletics teams at the University of

Wisconsin-La Crosse is Eagles Their

official identifier is the ldquoEagle in the Lrdquo

emblem

The athletics identifier is a registered

mark of the University of Wisconsin

System and the University of Wisconsin-

La Crosse Use is obtained by permission

of the Athletics Department and the

licensing group at UWL Contact Mike

Gasper contract administrator at

7856494

Use of Athletic Team LogoAppropriate uses

o uniforms

o athletics programs and brochures

o athletics posters

o other purposes related to the

athletics program at UW-La Crosse

Inappropriate uses

o university stationery (except for

stationery used by units within

Intercollegiate Athletics)

o publications describing specific

academic programs

o any other pieces with a non-

athletic focus

trade

What is licensing

Licensing is the process of contracting for

the rights to use a trademark copyright

or patent belonging to an institution or

business For the university it is a way

to protect our marks promote the

institution and generate revenue

What does this mean for students

First licensing is your assurance that

products have met standards for high

quality Product prices will be slightly

higher than before since the licensing

fee is passed on to consumers Third you

may NOT just go somewhere and have a

T-shirt can cooler or other item made up

using a UW-La Crosse logo

What if a hall a team or other group

wants to get T-shirts made

Any group that wants items with a UW-

La Crosse mark are required to purchase

from a licensed vendor Vendors are

licensed through the Licensing Resource

Group A list of licensed vendors for

UW-La Crosse is available at the LRG site

httplrgusacomlicensingvendor-list

The group will also need permission to

use UW-La Crosse or any UW-La Crosse

symbol mdash the eagle L seal wordmark

logo etc Campus groups may ask

to have the license fee waived for a

specific product if the merchandise is

ordered on a university purchase order

andor it is not for resale

How do you get a fee waived

Requests for waivers for student

organizations should be made in

writing to University Centers 212

Cartwright Center Forms to request a

waiver are available in that office All

other organizations must request the

exemptions from the assistant to the

Vice Chancellor of Administration and

Finance

Why is UWL doing this

The primary reason is to promote and

protect registered university logos

The university also wants to ensure the

quality of products with a UWL logo

since people associate the quality

of the product with the quality of the

school Consistent use of the registered

logos is also a consideration

How do you collect the royalty

The royalty fee is assessed at the point

of production when the registered

mark is used

Where does the money go

After covering expenses the royalties

will be used to support minority student

scholarships

Licensing

UW-La Crosse licenses all registered university logos All officially licensed

products will carry a tag or label identifying them as such

Consistent Messaging | Colors

16

Palette for UWL Core Brand and Brand Extensions

MAROON PMS 202


RGBR128 G0 B 41

hex code730019

GRAY 40 Black

CMYK C0 M0 Y0 K40

RGBR167 G169 B172

hex code969799

The official colors of UW-La Crosse are


UWL Palette

The expanded palette of secondary

and highlight colors exists to enliven

UWLrsquos communications and to facilitate

creativity It adds versatility to the UWL

graphic identity toolbox The colors

within the palette are intended to ensure

cohesiveness across applications

Secondary Colors Use these colors

as supporting colors They are

complementary to the school colors and

enhance the visual experience without

overpowering the design

Highlight Colors Should be used sparingly

choose one highlight color for your design

to draw focus

BLUE GRAYPMS 5493

CMYK C47 M4 Y16 K16

RGBR127 G169 B174

hex code7FA9AE

DARK GRAY PMS 5497

CMYK C38 M9 Y23 K32

RGBR109 G143 B146

hex code526F6A

GRAY GREEN PMS 442

CMYK C25 M7 Y19 K20

RGBR162 G172 B171

hex codeA2ACAB

ECRU PMS 4675

CMYK C5 M20 Y28 K6

RGBR220 G191 B166

hex codeDCBFA6

Secondary Colors

Questions contact Creative Services

115 Graff Main Hall | 7858575 or 7858499

GOLD PMS 723


RGBR183 G113 B50

hex codeB76C2E

AQUAMARINE PMS 325

CMYK C62 M0 Y26 K0

RGBR81 G195 B197

hex code3EB3BA

LIGHT GREEN PMS 397


RGBR191 G184 B0

hex code9CA743

HighlightColors

Primary Colors

Consistent Messaging |Fonts

17

Futura Condensed Medium | use for headlinesabcdefghijklmnopqrstuvwxyz 1234567890amprsquo$cent()ABCDEFGHIJKLMNOPQRSTUVWXYZ

Adobe Caslon Pro use for headlines or body copyabcdefghijklmnopqrstuvwxyz 1234567890amprsquo$cent()ABCDEFGHIJKLMNOPQRSTUVWXYZ

Adobe Caslon Pro Italic use for emphasis not for large text blocksabcdefghijklmnopqrstuvwxyz 1234567890amprsquo$cent()ABCDEFGHIJKLMNOPQRSTUVWXYZ

Adobe Caslon Semibold use for headlinesabcdefghijklmnopqrstuvwxyz 1234567890amprsquo$cent()ABCDEFGHIJKLMNOPQRSTUVWXYZ

Adobe Caslon Semibold Italicabcdefghijklmnopqrstuvwxyz 1234567890amprsquo$cent()ABCDEFGHIJKLMNOPQRSTUVWXYZ

Helvetica LTD Std use for headlines subheads and small blocks of copyabcdefghijklmnopqrstuvwxyz 1234567890amprsquo$cent()ABCDEFGHIJKLMNOPQRSTUVWXYZ

Helvetica LTD Std Bolduse for headlines subheads and small blocks of copyabcdefghijklmnopqrstuvwxyz 1234567890amprsquo$cent()ABCDEFGHIJKLMNOPQRSTUVWXYZ

One of the key factors in any identity is

the use of specific typestyles for text or

running copy Using a consistent family of

typefaces visually reinforces the identity

of UWL

Futura Condensed Medium Adobe

Caslon and Helvetica LTD Std in its

various weights are used as the primary

typefaces on all printed materials

Century Gothic and Berthold Akzidenz

Grotesk in its various weights can be

used as the supporting typefaces on all

printed materialsCentury Gothicabcdefghijklmnopqrstuvwxyz 1234567890amprsquo$cent()ABCDEFGHIJKLMNOPQRSTUVWXYZ

Century Gothic Italic use for cutlinesabcdefghijklmnopqrstuvwxyz 1234567890amprsquo$cent()ABCDEFGHIJKLMNOPQRSTUVWXYZ

Century Gothic Bold use for headlinesabcdefghijklmnopqrstuvwxyz 1234567890amprsquo$cent()ABCDEFGHIJKLMNOPQRSTUVWXYZ

Century Gothic Bold Italicabcdefghijklmnopqrstuvwxyz 1234567890amprsquo$cent()ABCDEFGHIJKLMNOPQRSTUVWXYZ

Berthold Akzidenz Grotesk Regularabcdefghijklmnopqrstuvwxyz 1234567890amprsquo$cent()ABCDEFGHIJKLMNOPQRSTUVWXYZ

Berthold Akzidenz Grotesk Boldabcdefghijklmnopqrstuvwxyz 1234567890amprsquo$cent()ABCDEFGHIJKLMNOPQRSTUVWXYZ

Berthold Akzidenz Grotesk Bold Italicabcdefghijklmnopqrstuvwxyz 1234567890amprsquo$cent()ABCDEFGHIJKLMNOPQRSTUVWXYZ

Fonts

o There are many fonts on your

computer however there is

no need to use them all in your

design Using only two to three

fonts gives variety and emphasis to

your design and makes it easier on

the reader

o SERIF type with the short crossline

at the end of each main strokes

Typefaces without serifs are called

SANS SERIF fonts

Serifs are easier to read in print

Sans serifs are better for electronic

devices

o Italics are used to emphasize They

can be very hard to read if used in

large text blocks

o Use ALL CAPS sparingly for

headlines not for large blocks of

copy

o Point size is the size of the type This

is where you have to remember

your target audience for

readability

o Spacing between lines is called

LEADING and is measured from

baseline to baseline For most

typefaces recommended leading

is two point sizes larger than the

font size (Example 12 leading for

10-point type)

o Spacing between letters is called

KERNING It is measured in

negative or positive units

Daniel and Marketing Script can be use for

a headline or title not for large text blocks

Danielabcdefghijklmnopqrstuvwxyz 1234567890amprsquo$cent()ABCDEFGHIJKLMNOPQRSTUV WXYZ

Marketing Scriptabcdefghijklmnopqrstuvwxyz 1234567890amprsquo$cent()ABCDEFGHIJKLMNOPQRSTUVWXYZNeed these fonts

Contact Creative Services | 115 Graff Main Hall | 7858575 or 7858499

UNIVERSITY COMMUNICATIONS115 Graff Main Hall 1725 State St | La Crosse WI 54601 USA

phone 6087858487fax 6087858492wwwuwlaxedu

An affirmative actionequal opportunity employer

Consistent Messaging |Stationery

18

Stationery Standards

UW-La Crosse stationery includes its

letterhead envelopes business cards

and note cards

Letterhead and envelopes may

display the name of a division college

department unit center or program

Already established department or unit

symbols and logos are permitted on

university stationery in a specified size

and location Contact Creative Services

for more information

All UWL stationery must contain at least

one telephone number UWLrsquos website or

departmentrsquos website and if available

one email address and one fax number

Use of the universityrsquos stationery is

for official business conducted by

persons under contract in officially

recognized university units Letterhead

and envelopes must never be used for

correspondence of a personal nature

Units or programs with contracted

partnerships outside the university may

note this cooperative arrangement on

standard university letterhead

No symbols and logos from these

outside organizations will be printed on

letterhead purchased on a university

account But you can incorporate them

within text of your letter

Organizations affiliated with UW-L such

as the UWL Foundation Inc and the

UWL Alumni Association may use the

university logo and wordmark as long

as all the policies and procedures listed

here are followed

Letterhead

The standard letterhead format is the

8-12rdquox11rdquo size It features the UWL

wordmark at the top left with the unit

address phone and other information

aligned at the bottom

All letterhead will be printed in PMS 202

(maroon) on 24 lb white bond recycled

paper

The letter should position as shown

above It is recommended it be set in

9 pt Adobe Caslon Regular with 15 pt

leading

How to order letterhead

All requests for letterhead printed

off campus should be addressed to

the Purchasing Agent in Budget and

Finance Contact 7858503 or

visit wwwuwlaxeduPurchasing

Campus-printing-services

Letterhead template for Microsoft Wordcan be found at wwwuwlaxeduUCommDesignDownloads

Month XX XXXX

Mr John A DoeTitleHome AddressCity Name State 12345-6789

Dear Mr DoeEt wissi tat Duisi tat ver sis alit venim vullum velit nis nis alisis dit lam am in vel endrem dipsuscilla feu faccum incidui tat Del inim acilit wis do consequatue mincin hent loborem alit dolortis dolore dolorpero dunt wisci exeraestrud ex ent eugait erit wissi Qui essis num qui te magnit ing eum nosting exero elis nullums andignim blan ut ilit commolobore modolute irilit ipissi

Facidunt praese tin ese commolore duis am siscil ip er adip elisi blan henibh eugiam quam vel ute vel irilit num vel utat praesendio ea conum quat se mod eugiam augait commy nonsequate tisit nulla alit lorting eugiamet luptat do odo odolutpat acidunt enisit praestrud ea feugait quam acil utatio eros nulputpat prat lum doloborper incilis adiam zzriusci blan ut ilit commolobore modolute consectem venit la consequ atummy nonse dio consequam eraestrud te dolorero odolore do consectem iustrud do do odolore rcidunt nullan ut eugueros ex erat adio dolessenis esequis amet inis elessiscip exero conse et augait venim iniat quipit la core delesequis alismod etummod ipsummo dolorem nis at praessequat Duismod min heniam ip exerit acilisis autpat luptat

Duipisl ut irit landre deleniamet alit in utem velit num vulla am diam nullaortie mincil ex enisl er sequat autate modolortin ut luptat venis nos eu feu feugait ipit vulla feugueriurem zzriustrud tio odigna facin vulput acidunt velis nonsed mincillum irit si euis digna adigna consequis aciduisi

Sincerely

Jane Q Public

1 116rsquorsquo 1 116rsquorsquo

2 14rsquorsquo

1 12rsquorsquoSurround yourself with UW-La Crosse


19

Envelopes

All envelopes are printed in PMS 202

(maroon) on a white wove stock

Departments or units which desire

personalized envelopes contact

Creative Services and then order

through the UWLrsquos purchasing agent

Envelopes are

No 10 business envelope

(regular andor window)

How to order envelopes

All requests for envelopes printed

off campus should be addressed

to the Purchasing Agent in Budget

and Finance Contact 7858503 or



Business Card OrdersBusiness cards are ordered online at wwwuwlaxeduPurchasingBusiness-cards

Note Cards

For note cards design contact Creative

Services and to order contact UWLrsquos

purchasing agent

Note cards are available in two sizes

o 55rdquo x 41875rdquo fits into A2 envelope


UNIVERSITY COMMUNICATIONS

UNIVERSITY OF WISCONSIN-LA CROSSEUNIVERSITY COMMUNICATIONS

115 Graff Main Hall1500 La Crosse St

La Crosse WI 54601 USA6087858075

wwwuwlaxedureslife

UNIVERSITY COMMUNICATIONS1725 State St | La Crosse WI 54601 USAwwwuwlaxedu

Surround yourself with UW-La Crosse

Front Back

How to order note cards and matching

envelopes

All requests for note cards and matching

envelopes printed off campus should be

addressed to the Purchasing Agent in

Budget and Finance Contact 7858503

or visit wwwuwlaxeduPurchasing


YOUR NAMETitle

Departmentrsquos Name

Surround yourself with distinctionSurround yourself with UW-La Crosse

1725 STATE STREETLA CROSSE WI 54601 USA

xlastnameuwlaxeduRoom Building Name

6087855555 office 6087855555 fax

6087555555 mobile wwwuwlaxedu

20

Consistent Messaging | Icons

A bank of icons is available to add another layer of

visual interest and convey the diversity of teaching

research and outreach going on throughout the

UW-La Crosse community

These icons can be used in multiple applications

by any college department or program where

theyrsquore appropriate For example the electronic

tablet can represent the Murphy Library or

Records and Registration as well as Student

Health Services The globe icon can represent the

College of Business Administration or International

Education amp Engagement

Icons can be used either by themselves or in a

pattern Multiple icons can be used on a single

piece where applicable to act as signposts

for specific topics Icons and patterns should

be deliberately placed to compliment the

photography and layout

These icons are not logos and should not be used

as logos or in place of the UW-La Crosse logo

Other than color variations do not alter the icons

in any way

Want to use icons Contact Creative Services


Samples

21

Consistent Messaging | Images

These downloadable images and others are available through this link httpsplusgooglecomphotos+StrykerEaglealbumsbanner=pwa

If using your own photos be sure to get the photo

release form signed by non-UWL students and staff

pictured in your publication See page 46

Photos of UWL students faculty and staff do not

require a signed photo release form Be aware to

use the appropriate photo for your design

Samples

Consistent Messaging |Templates

22

Templates for Power Point presentation

Questions contact Creative Services | 115 Graff Main Hall | 7858575 or 7858499

Download Power Point templates at wwwuwlaxeduUCommDesignDownloadsFor successful Power Point design never use

smaller type size than 20pt Use only one font

preferrably a sans serif type face


23

Policy Statements and Regulations

Administration of the identity

standards and policies

Creative Services is responsible for

enforcing the identity standards

and all other policies included

in this manual and will serve as

final authority if compliance is

questioned

We cannot anticipate all possible

uses of the universityrsquos visual identity

standards as well as policies

governing the development of

printed materials Considering

this Creative Services will review

proposed changes to existing

policies on a case-by-case basis

The identity standards apply to all

material printed or produced by UW-

La Crosse regardless of funding

source

Disagreements with policies

In the event of a disagreement

between Creative Services the

policies established in this booklet

and the desires of a department

or office representative the

pertinent issues will be addressed

and resolved in a meeting with the

department representative the

appropriate dean or division head

the director of Creative Service and

the assistant chancellor for University

Advancement

Copyright considerations

The University of Wisconsin-La Crosse

follows all copyright restrictions

The copyright law (title 17 United

States Code) governs the making of

photocopies or other reproductions

of copyrighted materials Under

certain conditions specified in the

law universities may make copies of

copyrighted materials for use in private

study scholarship research and limited

classroom distribution

For more complete copyright

information contact the Copyright

Clearinghouse to assist in registering

copyrighted materials and obtaining

required format and licenses

Copyright Clearinghouse

Director of Murphy Library

1631 Pine St

La Crosse WI 54601 USA

6087858805

Distribution to state legislature

The State of Wisconsin has prohibited the

distribution of university-printed materials

to any member of the state legislature

unless these procedures are followed

o The university must notify all members

of the legislature with a brief

description of the materials to be

distributed

o The university may distribute materials


who requests a copy of specific

materials

Artwork produced outside of Creative

Services must follow the Style Guide in

this book (see pp 49-51) and Associated

Press style and must be proofread and

printer-ready before being submitted

to our office If Creative Services feels

critical changes are necessary we will

coordinate changes based on the most

expedient and cost-efficient method

Creative Services will proof corrected

copy against our original copy of

requested changes The university client

will be billed for any additional costs

incurred for changes made to printerrsquos

proofs

Approval for all off-campus publications

is required all art produced by graphic

design freelancers that represent

publications intended for an off-campus

audience must be reviewed by Creative

Services prior to their completion to

ensure that the policies and graphic

standards established in this toolkit are

followed

Communications Tools from Creative Services

24

SamplesCreative Services



departments as well as the UWL Alumni

Association and UWL Foundation


of

o overall visual and graphic

identity of UWL


o various electronic and

printed collateral

- brochures

- posters

- digital signage

- fliers

- postcards and

invitations

- forms

- programs

- newsletters (interactive PDFs

and printed)

- Web graphics

o the Lantern magazine

(alumni magazine)

o major components

of the universityrsquos

communications

effort

o icongraphy

Creative Services also

serves as a clearinghouse

for publications with an

off-campus audience

ensuring consistent

quality publications


25

1 Schedule a meeting with

Creative Services

115 Graff Main Hall

7858575 or 7858499

Come prepared to discuss the

following

o purpose of the design

o intended audience

o timeline

o which platforms will this design

be distributed (print web

digital display social media)

o copy art and photo needs

By the close of the meeting we will

have established

o a feasible production schedule

o ideas for gathering and writing

copy

o design ideas

o photo needs

2 Complete copy

Campus clients should provide copy

via email or flashdrive Copy should be

saved as Microsoft Word text or as a text

file Submit a hard copy printout of copy

as well Creative Services follows the

UWL Style Guide (see Appendix I

page 42) and the Associated Press

Stylebook The UWL Style Guide contains

style elements specific to the university

and should be consulted as a first

reference

3 Design process

Preliminary design considerations will

be discussed at the initial meeting with

Creative Services As copy is being

completed other design elements will

fall into place Primary responsibility for

the ldquolookrdquo of a publication rests with

Creative Services to ensure consistency

readability and quality Client

suggestions on design will be taken into

consideration

Clients will be given PDF proofs to check

Positioning of photos and artwork will be

shown on all proofs Creative Services

will provide up to two proofs and a final

file for each project

4 Proof final copy

Clients are expected to inspect their

proof very carefully to ensure that all

elements are in place and accurate

Creative Services will provide up to two

proofs and a final file for each project

Continual changes to artwork are

time consuming and inhibit meeting

deadlines

It is the responsibility of the client to

o check for factual accuracy (pay

special attention to headlines

subheads and photo captions)

o verify the proper spelling of all

names titles and middle initials

o double-check dates facts and

figures

o make sure the correct contact

information and web address are

included

o check spelling

o assist in checking for university style

o assist in correcting spelling and

grammatical errors

o double-check all copy has been

proofread against original copy or

changes marked on the previous

proof

o read all articles word for word to

ensure continuity

o make sure more than one person

reviews the final proof

Things to consider before you start a project


26

Ordering print

Once you have signed off on the proof

for your publication coordination of

off-campus printing will be done by the

University Print Manager located in the

Business Services Office or directly by the

client if using Digicopy

Using Business Services Office

Ordering print greater than 500 through the

University Print Manager you will need to

o fill out the print request form

wwwuwlaxeduuploadedFiles

Offices-ServicesPurchasing

PrintOrderFormpdfmid=4837

o supply a PDF

mdash as a high resolution PDF

mdash with crop marks

mdash with bleeds

mdash CMYK (cyan | magenta | yellow | black)

mdash embed fonts and images

o send via email to University Print

Manager or save to a flash drive and

drop off at 125 Graff Main Hall

o supply a hard copy of finished piece

All jobs sent off-campus for printing will also

include a blackline or color proofs Clients

are required to proof and sign printerrsquos

proof Copy or design changes at this stage

are expensive and may delay delivery

Contact 7858503 or visit wwwuwlaxedu

PurchasingCampus-printing-services

Why go through Budget and F inance for off-campus printing

It is legally mandated (by Article IV

Section 25 of the Wis Constitution and

Chapter 3501 of the Wis Stats) all

off-campus printing using state funding

be placed by UWLrsquos University Print

Manager

The University Print Manager serves

as the liaison between UW-La Crosse

and the Wisconsin Department of

Administrationrsquos printing section to

monitor compliance with state contracts

and regulations

Individual departments may not place

an order directly with an off-campus

commercial printer other than Digicopy

It is also prohibited to purchase printing

using a procurement card

Using Digicopy

o Jobs previously sent to

Document Services

o Black and white copies or

fewer than 500 color copies

o Order through DigiCopyrsquos

online ordering site

For more informationwwwuwlaxeduPurchasingCampus-printing-services



27

14rdquo

If you are designing your own project

Checklisto Every printed piece affiliated with

UW-La Crosse must have visible

school identification Refer to

page 10

o Required statements Refer to

pages 11

o Spellinggrammar

o Phone number

o Website

o If an event date time and

location

o Readibility of type

o Photo release forms for individuals

in printed piece

o Appropriateness of art

Setting up the document

o Use a program that you can save

the file as a PDF with cropmarks

o DOCUMENT SIZE is the physical size

of the document

o IMAGE SIZE is the area where type

is placed mdash usually 12rdquo in from the

edge of the page Image size can

not be less 14rdquo of the document

size

o BLEED is when an image or element

on a page touches the edge

extending beyond the page size

The printer needs at least 18rdquo past

the page size for trimming

o Design a book The GUTTER the

space between image areas on

facing pages should always be at

least 12rdquo on each page

o Creative Services recommends the

page numbers be placed at the

bottom in the center of the page

This is a time-saver

o Set up your document as single

pages in numerical order

o Pages for books must be in multiples

of four for example if you have

a 20-page book and find out you

have information for two more

pages you have to go to 24 pages

o Design for your audience

When creating a design do not use sexist

or discriminatory remarks and images All

printed materials should demonstrate the

racial ethnic and social diversity of

UW-La Crosse

KIDS Culinary

ACADEMY

grades 6-8june 23-24

boys

Science Exploration

Camp



grades 5-9july 9-13

grades 6-8august 6-9

Spanish Exploration Camp you

ng

scho

lars

Level I The Basics grades 6-8july 16-18

Level II Baking grades 6-9july 19-20

examine | explore | experiment | discover | create | learn UW-L

girls in science

Early Bird Discount Deadline Feb 29 2012 wwwuwlaxeduconted | 18668959233 | continuingeduwlaxedu

1 2

3 4


14rdquo

18rdquo

18rdquo


28

Color photosart

Color photos must be converted to

CMYK in Photoshop prior to using them

in your publication

Clients must submit printer-ready files

Files not meeting printer specifications

will not be accepted Prior to placing

order consult with Creative Services for

file specifications

Important Scan photographs for all

off-campus printing at 300 DPI (dots per

inch)

Also scan art at the size you plan on

using it If you have an 8-12rdquo x 11rdquo

piece of art and you will use it at 4-14rdquo

x 5-12rdquo scan it at 50 percent You want

to place scanned art in your document

as close to 100 percent as possible mdash it

provides better quality and saves time at

the printer


Color

Remember your monitor is set to RGB

(red green blue) illuminated color

Printers use CMYK (cyan magenta

yellow and black) which is reflective

color on paper When it comes to color

what you see is not what you always

get Monitors are not calibrated the

same Please refer to the Pantonereg

Formula Guide (available at Creative

Services) to choose the correct color

Saving scanned art

Save art as a EPS or TIFF file

o TIFF is the most reliable for

storing grayscale art

o EPS is better for line art and

color artphotos

o High resolution jpeg files are

acceptable

o gif files do not have enough

data for the printing process

mdash they are meant for Web

design not for print


29

Saddle StitchedStapled in the center

of the book For projects 8-72 pages

Tape Taped on the outside of the

spine No more than 100 pages including cover

Spiral Plastic or wire

Perfect Glued on the

inside of the spine like a phone

book

Types of Folds

Half fold Tri-fold or

Letterfold

barrel fold Z fold or

accordion fold

double

parallel fold

Scoring mdash a crease in heavier paper is

made for a cleaner fold

Die-Cutting mdash sharp steel rules are used

to cut special shapes (like for folders

with slits for business cards) Die-cutting

is an expensive process

Postal RegulationsCreative Services campus clients and

Campus Postal Services will work together

to ensure that US Postal Service regulations

are followed when designing and printing

publications Size of the publication

paper weight and other variables can affect

the ability to mail a piece as well as the cost

to distribute it via the US Mail It is the

campus clientrsquos responsibility to work with

the Campus Postal Services to determine

the budget for distribution of any and all

printed materials Campus Postal Services staff can provide

labeling bundling and mailing services for bulk rate mailings of

200-2000 pieces Campus clients can arrange to have large

mailings prepared by an outside vendor Pricing out mailing

services and postage is the campus clientrsquos responsibility

Non-Profit OrgUS Postage

PAIDLa Crosse WisPermit No 545

Return address format

Questions contact Postal Services 7858060

wwwuwlaxedupostalservices



News amp Marketing

30

Media Relations For the Campus Community

Whether you have UWL news you want the public to know about or you

need guidance about talking to a reporter the News amp Marketing team is

here to help

The University Communications News amp Marketing team seeks to generate

media coverage that will enhance the image of UWL We are responsible

for releasing all university news printed and online (except athletics which

is provided by the Sports Information Director) submitting stories to local

regional and national media outlets and arranging media coverage of

events and programs

Contact us with information about research programs issues people and

events We will work with you to determine if this is newsworthy and the

appropriate audience for your message or craft the appropriate message

for your audience

While we canrsquot promise media coverage of every event program or story

suggestion we will assess the newsworthiness of activities and depending

on the story and timing may do one of the following

bull Write a story for Campus Connection the universityrsquos internal newsletter

andor website

bull Write and distribute a news release

bull ldquoPitchrdquo the story to a reporter or producer

bull Promote the story as part of a trend (something happening in higher

education across the state for example)

bull Consult with you on how to get publicity what is news how to work

with the media and how your news helps to build the positive image of

the university

bull Take photographs at an event

News amp Marketing

31

Whatrsquos newsworthy

Not sure whether your news would

interest the media The News amp

Marketing team can provide guidance

Wersquore always interested in hearing

about

oResearch findings - The media is

most interested in your research

breakthrough if it will impact

or interest the general public

Reporters also pay more attention

to peer-reviewed work about to be

published in a journal or presented

at a conference or government

hearing

oWell-known campus visitors - UWL

draws famous individuals each

year to speak at special gatherings

including conferences lectures and

graduation ceremonies Prominent

scholars also spend time teaching on

campus let us know if yoursquore about

to host such a visitor

oMajor announcements - Let the

News amp Marketing team know if

a faculty member or student has

received an important award or

if your department has acquired

a significant gift or grant

oEvents - The campus calendar

is filled with events throughout

the year but certain ones mdash

especially those on newsy or

otherwise fascinating topics mdash

would catch a reporterrsquos eye

We can help attract coverage

of such events

oHuman interest stories - Reporters

are always interested in a good

human interest story whether itrsquos

about an extraordinary person or

project Wersquore always interested

in stories about students and

their one-of-a-kind contributions

to UWL and the community

oUnique new courses - As each

new semester is about to begin

the News amp Marketing team

looks for unique new courses mdash

whether they are tied to current

events are trendy or would

simply be fun for the public to

read about mdash to pass along to

reporters

oCommunity service - University

staff and students greatly

impact the community Let us

know about the unique things

you or your students do in the

community so we can share your

impact

To properly promote events provide

information at least three weeks

before the event occurs

News amp Marketing

32

Selecting the best tool for communication

The News amp Marketing team will

consider the following ways of

contacting the media choose the

best media tools for your news

oNews release - Our traditional

format for releasing news The

news release is usually less than

a page in length preferably no

more than three paragraphs

written as a news story A release

can include quotes from the

source(s) give context to the

news being reported and

preferably include details about

interview and visual opportunities

for reporters

oMedia advisory - A one-

page alert that simply tells

the media the ldquowho what

when and whererdquo of an event

Advisories often are used to

announce news conferences

research demonstrations

campus ceremonies and other

newsworthy events

oExpert list - The News amp Marketing

team keeps a running list of campus

experts willing to speak to reporters

on various issues When news breaks

we email information about specific

experts to reporters

oNews conference - News

conferences at UWL usually are

reserved for major announcements

such as the naming of a new

chancellor a national award or a

ground-breaking for a new building

oTip - We often contact select

reporters or TV producers by

phone or email to tip them off to

a particular story idea or campus

expert A news tip also is used when

reporters must be alerted quickly and

there is no time for other forms of

communication

oNews show - Various stations produce

local and regional new shows We

will work with you to place you

or a news source on these local

programs

News amp Marketing

33

What to do when a reporter callsThe following are some general

guidelines to help you get ready

for and respond to a reporterrsquos

questions

oGather basic details

oWrite down the reporterrsquos name

media outlet phone number and

story deadline

oAsk what the story will be about

and how the interview will be

used

oIf TV or radio reporter is calling

inquire about the interview format

(live taped etc)

oIf yoursquore the appropriate expert

but arenrsquot prepared to talk set

a later time but respect the

reporterrsquos deadline Even 15

minutes will help you get ready

oIf yoursquore not the best expert refer

the reporter to someone who is

or contact the News amp Marketing

department

oContact the News amp Marketing

department at 6087858572 and

let us know about the inquiry and

the actions taken

Prepare for the interviewoTake a few minutes to write down the brief message(s) you want to convey

oAvoid technical jargon and acronyms use lay terms

oMake sure your points are clear and succinct

oBe ready to support your message with a few examples and facts

oKeep in mind what the public needs to know and how the topic affects peoplersquos

lives

oAnticipate tough questions the reporter might ask

oPractice delivering your message(s)

oOffer brief background on the subject at hand if the reporter seems to need it

oAssume everything you say is on the record from the time you meet or talk with the

reporter until he or she leaves the room or hangs up

oSpeak with authority and energy particularly for TV or radio interviews

oState your position in positive terms even if a reporterrsquos questions turn negative or

sound loaded

oIf the reporterrsquos questions veer off track politely steer the interview back to your

message(s)

oIf yoursquore not sure the reporter understood your main points ask them if he or she

understood and rephrase your response if necessary

oBroadcast media need prior permission to film inside buildings on campus or to film

anyone who would easily be identified on TV For more information contact the

News amp Marketing department

oIf the interview is on TV dress in clothing without small checks or lines

News amp Marketing

34

PHOTOGRAPHY SERVICES

The photography unit of University

Communications documents the UWL

story through vibrant dynamic images

that reflect the universityrsquos commitment

to providing an innovative high-quality

affordable and accessible education Our

university photographers cover campus

providing photos and images that tell the

UWL story

Priority is given to campus photography

required for University Communications

media and public relations and student

recruitment This includes

omajor university events and

celebrations

onotable guest lecturers

omajor promotional photos

Photography services can be provided to

colleges departments and units subject to

availability for

onews events

oclassroom environments

oacademic or campus life activities

ocampus architecture

oon- and off-campus locations

oportraits

Guidelines for photography requestsoRequests must be made at least two

weeks in advance

oSubmit a request using the

Photography Request Online Form

found at httpsuwlacrossequaltrics

comjfeformSV_eQY685fkPvI05OA

oUniversity Communications reserves

the right to prioritize projects in

accordance with the above criteria

oA specific photo date may not be

possible due to scheduling conflicts

Staff and faculty portraitsNews amp Marketing takes official staff

and faculty portraits during scheduled

studio times throughout the year

See httpwwwuwlaxeduUComm

Photography for current schedule

and contact information and to make

a photo appointment For quickest

turnaround time departments should

schedule photo appointments

together in a block of time within the

scheduled studio times

Schedule appointments for portraits

on the form during the following

schedule

First Wednesdays of the month

11 am-noon

230-330 pm

Third Thursdays of the month

830-930 am

2-3 pm

News amp Marketing

35

Request photo servicesoComplete the Itinerary Form found

at httpsjfequaltricscomform

SV_eQY685fkPvI05OA

oPhoto Release Form (see the

apprendix 46)

oWe also have an online photo gallery

for UWL use at UWL Picasa Web

online album To download photos

1) Click on the image

2) Click ldquomorerdquo

3) Click ldquodownload photordquo

4) Save to computer

To view and download UWL photos

visit httpsplusgooglecom

photos109328896964480296137

albumsbanner=pwa

If departments are taking photos

themselves of an individual or group

use these photo tips

1) Take the photo outside in the

shade if possible

2) Keep background as neutral as

possible

3) Have subject(s) stand no

closer than three feet from the

background

4) Have short people in the front and

tall people in the back

5) Arrange group in two or three rows

if possible

6) Make sure everyone can be seen

by having everyone stand between

two people (open window is what

we call it)

7) Make sure everyone looks at the

photographer

8) Take at least three or four shots

9) If people want to be silly tell them

that you will have a silly photo after

all the serious ones

View more tips here wwwyoutube

comwatchv=y16DxkvyrPw

Download official staff and faculty portraitsOfficial staff and faculty portraits are

available upon request UWL faculty

staff and students are permitted to

use photos from this collection for

non-commerical editorial use News

media are permitted to use photos

from this collection for editorial use only

in association with stories pertaining

to UWL Where appropriate photos

should be credited to the University of

Wisconsin-La Crosse

These services are provided on a non-

chargeback basis

Read more about Photo Services at wwwuwlaxeduUCommPhotography

For more information contact Sue Lee University Communications at sleeuwlaxedu or 6087858497

Boldbull Do use to add emphasis

to individual words or short phrases

bull Donrsquot make everything bold ndash any added emphasis will be lost

Underlinebull Donrsquot underline text ndash it will be

mistaken for a link

ALL CAPS

bull Donrsquot use all caps in the main body copy area ndash using caps lock online traditionally signifies yelling


36







technology

iComm coordinates


maintenance


- Writing for web

- Images for web


o content management system training


shooting


implementation

OVERALL WEBSITE DESIGN amp MAINTENANCE

Effective subsites donrsquot stand out they fit inConsistency is a very important part

of successful web design A consistent

website embraces the ldquodonrsquot make me

thinkrdquo mentality

A site that offers the visitor an expected

fluid experience will improve the good

will of the visitor which increases follow-

through on whatever calls to action itrsquos

trying to produce

Current style sheets amp templatesStyle sheets and templates

control the look and feel

(formatting) of uwlax

edu and provide the

consistency necessary for

successful web design

UWLrsquos style sheets and

templates have been

carefully developed with

all the sitersquos visitors in mind

Questions Contact icommuwlaxedu

AccessibilityldquoWeb accessibility means that people with disabilities can

use the web More specifically web accessibility means

that people with disabilities can perceive understand

navigate and interact with the web and that they can

contribute to the web Web accessibility also benefits

others including older people with changing abilities due

to aging

ldquoWeb accessibility encompasses all disabilities that affect

access to the web including visual auditory physical

speech cognitive and neurological disabilitiesrdquo

W3C definition of web accessibility

wwww3orgWAIintroaccessibilityphp

Formatting best practices

Use sparingly to add emphasis

Avoid

Font and font size

bull Do rely on the style sheet to dictate text font ndash some fonts arenrsquot universally available and will automatically be replaced with a universal alternative or worse yet show up as cccccc

bull Donrsquot change font or size

Font Color

bull Do rely on the style sheet to dictate text color ndash black text on a white background is easiest to read and most accessible (notice how hard the example is to read)

bull Donrsquot change font color

Text justificationbull Do leave text left-justified by default ndash

page titles may be centeredbull Donrsquot change

justification

Let the style sheet take care of these


37

CONTENT MANGEMENT iComm works with content contributors from across campus to create a user-friendly

attractive website The goal of this partnership is to market the university with a

consistent identity that reflects the UWL brand and is capable of reaching campusrsquo

strategic goals

iComm handles all functions of content management support training site

administration and development

iCommrsquos campus clients are the subject matter experts and primary content

contributors for their designated web pages iComm collaborates with content

contributors on content planning as well as offering tips and tricks for improving the

visitorrsquos experience

6 Crsquos of quality Web contentIf you want to improve your websitersquos content keep these six qualities in mind Theyrsquore

based on the ldquo7 Cs of Communicationrdquo reworked for communicating online

The 6 Crsquos Application

CONSIDERED

Good web content shows that its purpose and target audience have been considered You know what your visitors need and you provide it The content speaks the language and at the level of its audience ndash not its author It is approachable and relevant Text images and links all enhance to the purpose of the page

CLEAR

The structure is clear and logical ndash easily understood at a glance Headings and links are meaningful Text is easy to scan and comprehend The main task is obvious and clearly supported

CONCISE Good content gets straight to the point Readers donrsquot have to skim over fluff

introductions or welcome messages Basic rule if you think itrsquos good ndash cut it in half

CONCRETE Good content provides concrete and useful information that helps the visitor

accomplish a task like facts and instructions

CHUNKED

Good web content is chunked It can be scanned for basic meaning which invites a closer look Related chunks of information are grouped and presented in a parallel manner Your readers find it easy to skim over the page to find the information they are looking for

CORRECT The content has been reviewed and proofread There are no spelling or

grammatical errors The links work Information is up to date

For the curious ndash the original 7 Cs are Clear | Concise | Concrete | Correct | Coherent | Complete | Courteous

This document is based on the information found at www4syllablescomau2012067-cs-web-content

Formatting best practices NAVIGATION AND LINKINGIt all comes down to the labelFinding what yoursquore looking for

may be the most crucial part of a

positive online experience There is

one singular top ultimate (you get

the idea) way to make navigation

intuitive Simply - call it what it is

When a visitor clicks a link their

assumption is always that they

will get another webpage that is

internal to the subsite theyrsquore in

which contains the information the

link implied In any case where this

assumption is not correct tell visitors

clearly what they can expect when

they click

1) Tell them ldquoyoursquore going to

get something other than a

webpagerdquo by ending links that

open a file with a clear label

such as (PDF)

2) Tell them ldquoyoursquore about to

leave this subsiterdquo by organizing

external links in a ldquorelated linksrdquo

section or open the new page in

a new tab or window

And always fit the label to the

content ndash or fit the content to the

label


38

Text is meaningful useful and up-to-date

bull Do write with the target audience in mindbull Do create content expiration reminders for yourself ndash try using

Google calendar

bull Donrsquot use acronyms jargon or slangbull Donrsquot leave old information up especially

dates

Text is minimalbull Do remove all but essential words ndash no ldquofluffrdquobull Do limit words per page to 250-400

bull Donrsquot treat websites like prose or academic writing ndash think flier or billboard

Text is organized and consistent

bull Do make the transition from page to page smoothbull Do choose one ldquovoicerdquo and stick to it

Text is ldquowritten for the webrdquo

bull Do chunk text using headers which are easy to scanbull Do use bulleted lists which make information easier to digestbull Do use numbered lists which are good for explaining stepsbull Ideal web content is written at the 10th grade level

bull Donrsquot present lists in the form of a paragraph

Text is free of typographical grammatical and contextual errors

bull Do use spell checkbull Do have someone else review the sitebull Do check facts first

bull Donrsquot publish text someone else wrote without reviewing it first (even bosses make mistakes)

Text provides links to other useful sites

bull Do embed (3-5) links to relevant information within the content area ndash think Wikipedia

bull Do set links to open in a new window if they take visitors off site

bull Donrsquot rely on the left nav to house every linkbull Donrsquot recreate information link to it instead

especially if itrsquos on wwwuwlaxedubull Donrsquot use the words ldquoclick hererdquo as linked text

Images are only used to enhance meaning

bull Do embed images that add context to the site bull Donrsquot add images for decorative purposes only

Images are accessiblebull Do apply an alt tag to every image so screen readers can

ldquoseerdquo them

bull Donrsquot use images that are more than 25 text ndash alt tags should not include that much information

Images are free of copyright liability and legally obtained

bull Do contact iComm for help with selecting or purchasing images

bull Donrsquot use images obtained via image search ndash most are copyrighted and therefore illegal to use without permission

Images are optimized and donrsquot slow load time

bull Do resize images before uploading thembull Always set image resolution to 72 dpi

bull Donrsquot distort an imagersquos proportions making it shortfat or tallskinny

Images are authentic

bull Do use UWL photos which depict real people places and things when possible

bull Do contact University Communications about photo availability

bull Donrsquot use stock photography exclusivelybull Donrsquot use traditional clip art

Images for Web best practice DOrsquos DONrsquoTrsquos

Writing for Web best practice DOrsquos DONrsquoTrsquos


39

FACEBOOK OFFICIAL PAGES

An increasing number

of UWL academic and

administrative departments

are establishing public Facebook

presences to complement official

communication and attempt to foster

community among users

UW-La Crosse standard

UWL departments and organizations

using Facebook should establish a

page rather than create a group or

depict the organization as an individual

Why go official (in other words Whatrsquos in it for me)

Benefit separation of personal from

professional

One main benefit of a page is the

ability to conduct Facebook business as

ldquothe organizationrdquo rather than under a

personal profile

Note Maintaining multiple accounts

regardless of the purpose is a

violation of Facebookrsquos Terms of

Use

Benefit increased visibility

Official UWL pages will be added to the

universityrsquos ldquolike us-follow usrdquo page and

will be allowed (and encouraged) to

use Facebookrsquos social plug-ins within

their wwwuwlaxedu subsite

Benefit consumer confidence

Having an official and UWL branded

page is the best way to instill confidence

that your page will be trustworthy and

professional

Benefit iCommrsquos support

By having iComm as an administrator on

the page your organization can have

assistance in planning monitoring and

maintaining your page activity

UWL Facebook profile picture example

What makes a page ldquoofficialrdquo1 Official pages have at least two

administrators iComm will be an

administrator on all university-

recognized pages In addition at

least one full-time faculty or staff

member must be an administrator

2 Official pages follow the established

naming convention

3 Official pages have a UWL branded

profile picture

4 Official pages use a standard UWL

description text

FACEBOOK IMPLEMENTATION

To set up an official UWL Facebook

page please start here wwwuwlax

edusocialmedia You will find a request

form and guide Please review the

guide prior to requesting an official UWL

Facebook page Questions Contact icommuwlaxedu


40

EMAIL AND NEWSLETTER COMMUNICATION

Campus plan for e-newsletter distributionAs requests for e-newsletter distribution to

large external groups continues to grow

it becomes necessary to implement some

general guidelines regarding these efforts

DefinitionE-newsletters are sent according to a set

schedule to the same audience that has

a connection to the subject matter

List Management and Maintenance1 Alumni and Friends

The mailing lists of alumni and

friends are maintained by the UWL

Foundation To keep this list as up-

to-date and accurate as possible

it is crucial for all updates opt-outs

ins to be maintained in this central

database Therefore the email lists for

distribution of e-newsletters to these

groups should be coordinated through

the Foundation

2 Internal Mailing Lists

Colleges departments and other

university entities should send only

limited amounts of emails to their

students Email communications to

the entire campus personnel and

student list is discouraged Instead

contact the News amp Marketing

staff in University Communications

to request the information be

distributed through the Campus

Connection a weekly email

newsletter sent to communicate

news announcements notices

classified ads and other campus-

related information for employees

and students

Distribution of off-campus e-newslettersThe Alumni Association has contracted

with a third-party service OnMarketer to

send out e-newsletters and other email

communications to alumni and friends

This is to prevent blockage by spam

filters and to ensure that UWLrsquos external

e-newsletters and email communications

are complying with the CAN-SPAM act and

email privacy laws The Alumni Association

has developed and funded the cost of a

user-friendly template that it utilizes when

sending information to alumni Colleges

departments and other university entities

may use this template at no charge with

the option of personalizing it with

oSubject line

oBranded header graphic

oMessages and images in designated

content space holders including

hyperlinks

For customized template creation the Web

and Interactive Communications team in

University Communications can assist The

customized template will take a minimum

of two weeks to develop internally and

will incur additional costs and time for

development through the third-party

Contacts

Database ServicesFoundation

Web DesignWeb Communications

Assistant DirectorAlumni amp Friends

DirectorNews amp Marketing


Web amp Interactive Communications email guide

41

Creating dynamic and effective email marketing campaigns can be intimidating

at first Use these recommendations from iComm to help you get started

SUBJECT LINEoBe descriptive rather than

clever Get to the point ldquoOpen

house invitationrdquo ldquoCommittee

Meeting Rescheduledrdquo

oKeep it short under 50

characters

oAvoid spam words (ldquofreerdquo

ldquolookrdquo etc)

oDonrsquot use all caps

CONTENT oMake the point of the email

in the first sentence ldquoYoursquore

invited to an open house

October 24rdquo

oKeep it short and say it once

People rarely sit and READ a

long email -- they scan

oUse headlines and bulleted lists

to break up the text

oInclude an action item -- ie

register RSVP visit a link etc

Focus your email on one action

item

oUse links to keep your copy short

and refer your reader to more

info Donrsquot use ldquoclick hererdquo

language when making links

Link the verb (ie ldquowatchrdquo

ldquoreadrdquo ldquolearnrdquo or other

appropriate text

DESIGNoObey the rule of three mdash three font

styles or treatments maximum More

than that and you lose focus on the

things yoursquore trying to highlight

oUse style short call-outs to attract

attention ldquoDonrsquot miss your

opportunity to play for and learn

from this renowned cellistrdquo

oAvoid styling whole paragraphs

COPY EDITINGoUse only one space after the end of

a sentence

oDonrsquot use ldquothrdquo ldquostrdquo ldquondrdquo or ldquordrdquo on

dates or numbers

oSpell out days and dates (ie Aug

23 2010 instead of 82310)

oUse am and pm instead of AM

pmPM and eliminate double-zeros

Itrsquos 5 pm not 500 pm

BEST PRACTICESoDonrsquot over-send to your email list

Too many emails will dilute your

message and could cause people to

unsubscribe from your list

oMonitor your open and click-thru

rates to evaluate effectiveness and

improve your emails


42

How to create a UWL brand email signatureoOpen Gmail

oClick the gear in the top right

oSelect Settings

oScroll down to the ldquoSignaturerdquo section and enter

your new signature text in the box

You can format your text using the buttons directly

above the text box Recommended to use a sans

serif font and black ink for readability

Type in

Name


Department Name

Title

Room Builidng | 1725 State St | La Crosse WI 54601

Office phone | Fax | if needed add mobile

oTo add the UWL wordmark logo to your signature

bull Click on the insert image icon

bull Insert the URL for the logo

wwwuwlaxeduuploadedImagesOffices-Services

University_CommunicationsUniversity_Communicationsuw-l-

wordmark_rgb72jpg

bull Once the logo appears in the signature box you can adjust the

size by clicking on logo (Options will be small medium large or

original size)

Add the tagline to the bottom of signature Using serif italic is

recommended

Surround yourself with UW-La Crosse or

Surround yourself with distinction Surround yourself with UW-La CrosseMake sure check the box Insert this signature before quoted

text in replies and remove the ldquo--rdquo line that precedes it This will ensure signature

will appear immediately following your email even in a long thread of emails

oClick Save Changes at the bottom of the page

Insert image icon

Insert image URl here

1

1

2

2

3

3

4

4

Appendix I Style Guide

43

The UW-La Crosse University Communications Office has prepared this style guide to supplement the Associated Press Stylebook as a reference for common UW-La Crosse specific style questions By using this guide along with the AP Stylebook and Websterrsquos New World Dictionary Fourth College Edition as second and third references the university can promote consistency and accuracy in writing (Copies of the dictionary can be viewed in the University Communications Office 115 Graff Main Hall) The UW-La Crosse Style Guide supersedes the AP Stylebook on questions of style pertinent to UWL If no entry is found in the UWL Style Guide the AP Stylebook should be considered the reference choice Refer questions to UWL University Communications 7858572academic degrees and titles Readers are commonly unfamiliar with

academic degrees Avoid abbreviations and use instead a phrase such as John Jones who has a doctorate in psychology not John Jones PhD

Write out names of degrees such as She holds a master of science degree in teaching not She holds an MST

Use an apostrophe in bachelorrsquos degree masterrsquos degree etc

Use BA BS MA MS and PhD only when needed to identify many individuals by degree on first reference or if usage would make the preferred form cumbersome Spell out all others Use these only after a full name never just a last name and set the abbreviation off by commas

Avoid referring to someone who holds a doctoral degree as Dr The public associates the title Dr with a physician

On second reference use the last name only

abbreviations acronyms In general avoid alphabet soup In the first

reference spell it out Itrsquos OK to include the abbreviation or acronym in parentheses following the spelled-out form Do not use abbreviations or acronyms that readers would not quickly recognize Never abbreviate the words university department or association

Examples Wisconsin Intercollegiate Athletic Conference (WIAC) Exercise and Sport Science (ESS) Department

academic departments Use upper case the Department of

Chemistry the Chemistry Department the Department of English the English Department

An abbreviation is acceptable for a department on second reference only ESS for the Department of Exercise and Sport Science

academic staff

academic titles Lowercase and spell out titles when not used

with an individualrsquos name The dean provided a list of students The professor taught a class The chancellor will speak today at noon

Capitalize and spell out when they precede a name Chancellor Joe Gow Dean John Doe History Chair Jane Doe

addresses Use the

abbreviations Ave Blvd and St only with a numbered address 1725 State St 105 West Ave Spell out and capitalize when part of a formal street name without a number State Street La Crosse Street Lowercase and spell out when used alone or with more than one street name Vine and 16th streets

Format for punctuation Office of the Chancellor UW-La Crosse 1725 State St La Crosse WI 54601 USA

Postal state abbreviations (Use only with addresses) mdash AL AK AZ AR CA CO CT DE FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA RI SC SD TN TX UT VT VA WA WV WI WY

adviser advisor Both are

acceptableages Always use figures a 20-year-old student

but the student is 20 years old The student 19 has a brother The student is in his 20s (no apostrophe)

All-America All-American Use All-America when referring to a

team All-American when referring to a player or individual

alumnus alumni alumna alumnae Use alumnus (alumni in the plural) when

referring to a man who has attended a school Use alumna (alumnae in the plural) for similar references to a woman Use alumni when referring to a group of men and women

When referring to UW-La Crosse alumni on first or second reference follow the personrsquos name with year graduated John Doe rsquo85

ampersand (amp) Spell out the word ldquoandrdquo unless the

ampersand is part of a proper name Cleary Alumni amp Friends Center Barnes amp Noble etc

annual An event cannot be described as annual

until it has been held in at least two successive years Do not use the term first annual Instead note that sponsors plan to hold an event annually

boldface type Web Use boldface type to create

emphasis or highlight key ideas printed do use boldface type

Bookstore The complete and correct name is

University Bookstore


44

building names Use the following

names when referring to buildings on campus

Academic and administrative buildings Archaeology Center Lab Cartwright Center Campus Child Center Cartwright Center-Gunning Addition (when referring to Port Orsquo Call and Valhalla) Centennial Hall Center for the Arts Cleary Alumni amp Friends Center Cowley Hall Graff Main Hall Heating Plant Health Science Center Mitchell Hall Morris Hall Murphy Library Resource Center North Campus Field Equipment

Building Police Services Recreational Eagle Center (REC ok on

second reference but never REC Center which would be redundant)

Whitney Center Wimberly Hall Wing Technology Center Wittich Hall Residence halls Angell Hall Laux Hall Coate Hall Reuter Hall Drake Hall Sanford Hall Eagle Hall Wentz Hall Hutchison Hall White Hall Other Annett Recital Hall Centennial Hall - Affeldt Auditorium

(Room 1309) Centennial Hall - Cameron Hall of

Nations Centennial Hall - Skogen Auditorium

(Room 1400) Centennial Hall - Sutherland

Memorial Courtyard Cleary Alumni amp Friends Center -

Allen Conference Room Cleary Alumni amp Friends Center -

Ginn Gallery Cleary Alumni amp Friends Center -

Stzrelczyk Great Hall

Copeland Park (baseball) Frederick Theatre in Morris Hall Hesprich Auditorium mdash 260 Graff Main

Hall Hoeschler Tower Mitchell Hall Gymnasium (basketball volleyball

gymnastics wrestling) Mitchell Hall Fieldhouse (track and field) Mitchell Hall Rich Pein Pool (swimming

diving) North Campus Field (softball) Roger Harring Stadium at Veterans

Memorial Field Sports Complex (football) Roger Harring Stadium Track at Veterans

Memorial Field Sports Complex (track amp field)

Soccer Field at Veterans Memorial Field Sports Complex (soccer)

Toland Theatre University Art Gallery Veterans Memorial Stadium Hall of Honor Campus Master Plan The University of Wisconsin-La Crosse

Master Plan is a guide for both short-term and long-term physical growth and development opportunities within the campus With a 20-year time horizon the plan establishes a framework within which campus administrators can prepare for future needs of the physical campus setting in order to meet the goals of the University of Wisconsin System UWL and the needs of its colleges departments and the entire student population

Campuswide One wordcancel canceled canceling cancellation

capitalization Academic writing has a tendency to over-

capitalize Use capitalization sparingly Check these stylebook entries and others academic titles college university names committees majors organizations

chair Not chairman chairwoman chairperson

Capitalize before a name

class rankings In common text use Jane Doe a freshman

from Onalaska In sports use Jane Doe (Fr La Crescent Minn) Other abbreviations for the sports format So Jr Sr for classes and Ill Wis etc for states mdash see state names entry Note freshmanfreshmen is used for males and females

coach Capitalize only when used before the name

John Doe is the menrsquos basketball coach UWL menrsquos basketball Coach John Doe

collective pronouns The Eagles are a group of players Use

collective pronouns such as they and their The Eagles won their fourth consecutive game last night A team is a singular unit The team ended its season last night Also a class referring to a group of people is singular Faculty is singular

college university names Capitalize colleges and schools within the

university The program is sponsored by the College of Science and Health The student is in the School of Arts and Communication

On first reference use University of Wisconsin-La Crosse thereafter UW-La Crosse (regionally) or UWL (locally) For other campuses in the UW System use for example UW-River Falls

Always lowercase when referring to UW-La Crosse as an entity and generically The university (meaning UW-La Crosse) has many accredited programs She has a university education Lowercase college school etc when not used in the formal context The college held an information fair to promote its programs

Other UWsmdash Do not use University of Wisconsin when referring to UW-Madison For the University of Wisconsin-Extension use UW-Extension (include the hyphen) University of Wisconsin System the abbreviated version is UW System Note there is no hyphen before ldquoSystemrdquo The current presidentrsquos name is Kevin Reilly

For colleges and universities outside the UW System spell out complete name of college and follow with state if not Wisconsin Wartburg College Iowa Gustavus Adolphus


45

College Minn Second references Wartburg Gustavus Adolphus References for spellings are in the back of the recommended Websterrsquos New World Dictionary Fouth College Edition

colon semicolon Use the AP Stylebook punctuation chapter

Use a colon at the end of a sentence to introduce lists Capitalize the first word after a colon only if it is a proper noun or the start of a complete sentence

Use a colon to introduce a longer quotation within a paragraph and to end all paragraphs that introduce a paragraph of quoted material

A semicolon is used to indicate a greater separation of thought and information than a comma can convey but less than the separation that a period implies

Use a semicolon to separate lists The following students were in the play John Doe Mondovi Wis Jane Doe Winona Minn and Mary Smith Waverly Iowa

comma usage Do not set off Jr Sr Inc and Ltd with

commas Sammy Davis Jr will perform The UW-La Crosse Foundation Inc will award the scholarship

Place inside quotation marks at all times ldquoUW-La Crosse is highly ranked in USNewsrdquo said Chancellor Gow

Do not use a comma after a question mark or exclamation point as in the following example ldquoHow many national championships does UWL holdrdquo asked the reporter

Do not put the comma before the conjunction in a simple series The flag is red white and blue But use the serial comma if a part of the series includes a comma or if an integral element of the series requires a conjunction Breakfast will include cereal ham and eggs and toast

committees Capitalize full name of committee Budget

Committee University Services Committee but lowercase second references The committee met yesterday Also Faculty Senate Academic Staff Council Student Association

compact disc Use CD

company companies Use Co or Cos when a business uses

either word at the end of its proper name Trane Co American Broadcasting Cos But Aluminum Company of America If company or companies appears alone in second reference spell the word out in lowercase

Theatrical Spell out company in the name of theatrical organizations The La Crosse Dance Company

course titles Lowercase all course titles that do not

include proper nouns She took a course in history freshman English is required Capitalize when the course title is used with a numeral History 101 begins at 745 am

courtesy titles Do not use Mr Mrs Miss Ms except

to avoid confusion such as when both a husband and wife are quoted in a story Often it is better to repeat first and last names when quoting people with the same last name whether male or female

dash Use a dash to show an abrupt change a

series within a series attribution before an authorrsquos name at the end of the quotation in datelines and to introduce sections of lists Put a space on both sides of a dash in all uses except the start of a paragraph and sports agate summaries I will fly home for the holidays mdash if I get a raise

Em Dash (mdash) Denotes a pause in thought a parenthetical statement or mdash more casually mdash an afterthought

En Dash (ndash) Denotes a range especially of numbers such as $100ndash150

dates Always use Arabic figures without st nd rd

or th See months for examplesdaylight-saving time Not savings Note the hyphen Lowercase in

all uses days of the week Capitalize them

do not abbreviate except when needed in a tabular format Sun Mon Tue Wed Thu Fri Sat or (Web) Su M Tu W Th F Sa

department names Capitalize department names

Communication Studies Department Biology Department etc

disabled handicapped impaired In general do not describe an

individual with a disability or handicapped unless it is clearly pertinent to a story See the AP Stylebook disabled handicapped impaired entry

division Abbreviate in NCAA Div III and

similar uses dorm Always use residence hall rather than

ldquodormrdquo or ldquodormitoryrdquoEagles The nickname for UW-La Crosse menrsquos

and womenrsquos athletic teams Do not refer to the team without attaching an ldquosrdquo to the word Eagle (no ldquosrdquo) may be used to refer to an individual Be careful in use of possessives and plurals Examples The Eaglesrsquo home field Eagles Coach Barb Gibson Eagles defense

Do not use the term ldquolady Eaglesrdquo They are the womenrsquos team the women or better yet the Eagles

ellipsis ( ) Use the ellipsis to show missing words

In general treat the ellipsis like a three-letter word with a space on both sides For more details see the AP Stylebook

email Not Email E-mail or e-mailemeritus emeriti The word emeritus is added to formal

titles to denote individuals who have retired and retain their rank or title When used place the word emeritus after the formal title Vice Chancellor Emeritus W Carl Wimberly Professor Emeritus John Cleveland Emeriti is the plural For female emerita

employee Not employe


46

entitled You are entitled to title your book or

paper but you arenrsquot entitled to entitle it Use entitle to mean a right to do or have something Do not use it to mean titled He was entitled to a promotion Her book was titled ldquoThe History of La Crosserdquo

essential and non-essential clauses An essential clause cannot be eliminated

without changing the meaning of a sentence It must not be set off from the rest of the sentence by commas

A non-essential clause can be eliminated without altering the basic meaning of the sentence It must be set off by commas When an essential or non-essential clause refers to a human being or animal with a name it should be introduced by the words ldquowhordquo or ldquowhomrdquo ldquoThatrdquo is the preferred pronoun to introduce clauses that refer to an inanimate object or an animal without a name ldquoWhichrdquo is the only acceptable pronoun to introduce a non-essential clause that refers to an inanimate object or an animal without a name

event happenings State in order of time day date The

group will meet at 5 pm Wednesday Nov 6 in the Ward Room Cartwright Center Remember ldquoNov 6rdquo is another way of saying ldquoWednesdayrdquo and should be set off by commas Do not include the word ldquoonrdquo before the day

faculty

festivals Capitalize Homecoming Family

amp Friends Weekend Oktoberfest Riverfest

Foundation The University of Wisconsin-La Crosse

Foundation Inc grants scholarship aid to students awards grants to faculty and provides monetary awards to staff and projects It raises money through gifts which may be referred to as donations

game time Always two words

gender preferred pronouns UWL does not has specific guidelines for

reporting LGBT issues Instead it uses GLAADrsquos Media Reference Guide wwwglaadorgfilesMediaReferenceGuide2010pdfid=99 See Appendix V

grade-point average Note hyphen and no capital letters Use

GPA on second referenceGrandad Bluff Not Granddad Bluff or Grandadrsquos Bluffgray Not grey but greyhound Gray is one of

UWLrsquos school colors Maroon is the other But usually phrased ldquomaroon and grayrdquo

handicapped See disabled entry

headlines Use sentence case (meaning the use of

capitalization on only the first word and proper nouns) Keep to 65 characters when possible

Examples of headlinesActivate your account About the libraryAcademic resourcesWelcome to the collegeMurphy LibraryTony Award winner takes Emmy

his her Do not presume maleness in constructing a

sentence but use the pronoun his when an indefinite antecedent may be male or female A reporter attempts to protect his sources (Not his or her sources but note the use of the word reporter rather than newsman) Frequently however the best choice is a slight revision Reporters attempt to protect their sources

Hoeschler Tower Not Hoeschler Clock Towerhomepage One word

hometown In general news releases note hometown as

part of the sentence Jane Doe of Onalaska was awarded a $1000 scholarship Wisconsin is not used unless the city name is correlative to one in Minnesota or Iowa Osseo Wis Osseo Minn Altoona Wis Altoona Iowa Exception Madison Madison Minn Do not use Minnesota following Minneapolis

In sports Use state abbreviation after each city including La Crosse Wis

hyphens Use a hyphen whenever ambiguity would

result if it were omitted When a compound modifier mdash two or more words that express a single concept mdash proceeds a noun use hyphens to link all the words in the compound except the adverb very and all adverbs that end in ly Examples A full-time job a well-known professor a very good game an easily remembered rule See the AP Stylebook hyphen entry

incorporated Abbreviate and capitalize as Inc when used

as part of a corporate name It usually is not needed but when it is used do not set off with commas UWL Foundation Inc JC Penny Co Inc announced

instructional academic staff

Internet Note the capitalizationLa Crosse Note the space between La and Crosse and

keep on one typed line When referring to the sport however lacrosse

letterwinner letterwinners Not letterman or letterwomanlettermen or

letterwomen LGBT gender preferred pronouns UWL does not has specific guidelines for



47

lists Use bulleted or numbered lists If one or

more elements are a complete sentence capitalize the first word of every listed element and use ending punctuation after each element Do not use ending punctuation after sentence fragments

majors A student can major in a program or heshe

can for example be an English major Do not capitalize the title of a program unless it is a proper noun

maroon One of UWLrsquos school colors Gray is the

other usually phrased ldquomaroon and grayrdquo See gray entry

minorities See nationalities and races entrymonths Capitalize the names of months in all uses

When a month is used with a specific date abbreviate only Jan Feb Aug Sept Oct Nov and Dec Spell out when using alone or with a year alone

When a phrase lists only a month and a year do not separate the year with commas When a phrase refers to a month day and year set off the year with commas

Examples January 2008 was a cold month Jan 21 was the coldest day of the year His birthday is May 6 Feb 14 2000 was the target date

names There is no excuse for misspelling a name

A complete interview includes asking those interviewed how to spell their names Ask if they have a preference for a shortened or full-length reference to their names For instance donrsquot assume a woman named Deborah is a Debra Debbie Debby or Deb or a Stephen is Steven or Steve Verify spellings of last names for instance is it Gundersen or Gunderson In general ask people to spell their names even if they appear to be common spellings

nationalities and races Capitalize Asian Native American

Hispanic Pacific Islander Alaskan Native Eskimo or Intuit Lower case black and white American Indian is the AP preferred term for Native American Use personrsquos preference especially if you plan to use the term African-American See the AP Stylebook nationalities and races entry

No Use as the abbreviation for number in

conjunction with a figure to indicate position or rank No 1 choice UWL is ranked No 2 in the Midwest by USNews amp World Report

Numerals See AP Stylebook entry Briefly follow these

examples No 1 team 20th century 1st Ward first in line first base 5-year-old boy the 1990s 12 credits eight credits Spell out numbers one through nine use numerals beginning with 10

obscenities The use of profane language in print should

be avoided but sometimes an offensive word is part of an important quote You may use ldquodamnrdquo or ldquogodrdquo if it adds significantly to the story Do not use racial or ethnic slurs Avoid offensive words rather than replace letters of offensive works with hyphens See AP Stylebook obscenities entry

one space versus two spaces after punctuation With todayrsquos typesetting capabilities one

space after all punctuation is the preferred spacing for all copy that will be printed by a commercial printer All copy submitted to the University Communications Office should have one space only after all punctuation (after periods semi-colons colons etc)

office Capitalize office when it is used as part of

a formal title University Communications Office Chancellorrsquos Office

Note All campus offices should be referred to by their specific area followed by the word office For example not the Office of University Communications rather

University Communications Office Lowercase all other uses including

phrases such as the office which promotes the university

OK OKrsquod OKrsquoing OKs Do not use okay online One word no capitalization organizations Use complete title of an organization

according to the list published by Student Activities and Centers Second references may be made to ldquothe organizationrdquo ldquothe clubrdquo ldquothe councilrdquo ldquothe boardrdquo etc

percent One word Spell out in all instances

except tabular form when is appropriate

phone numbers Here is the

format for an on-campus extension 8888 (for 7858888) Here is the format for off-campus numbers 6085555555 Always use the area code Use periods not dashes

plays Put quotes around the title Use

ldquotheaterrdquo not ldquotheatrerdquo except in proper names that use that spelling She will be in the theater production The play is in Toland Theatre The musical is performed by University Theatre

political parties office holders Capitalize Democrat and Republican

If an elected official holds national office note state Rep Ron Kind D-Wis If the person holds state office list city of resident ie Sen Jennifer Shilling- La Crosse

Port Orsquo Call Not Port Orsquo Call Lounge when

referring to room in Port OrsquoCall Cartwright Center-Gunning Addition


48

possessives See AP Stylebook entrypounds Spell out do not abbreviate with lbs

except in tabular formpowwow One wordquicklink One wordquotes Quotes should be used to convey

unique information do not overuse quotes Take every opportunity to reduce ordinary quotes to para-phrases ldquoSaidrdquoor ldquosaysrdquo are perfectly fine attributive verbs

When using quote marks use straight quotes only to convey measurements as in inches or feet Use curly quotes for attribution For example The 5rsquo 4rdquo brunette said ldquoThatrsquos a fantastic ideardquo

Roger Harring Stadium The formal name of the stadium

located at Veterans Memorial Field Sports Complex

rooms Generally do not use the term when

referring to a room number in a building Instead use The meeting is in 222 Cartwright Center However use the term and capitalize it when used with a name Ward Room

state names Spell out the names of the 50 US

states when used in the body of a story Exceptions Do not include state with domestic cities that stand alone in datelines per the Associated Press Stylebook Also use the postal code abbreviation when using the state name in an address See address entry

tenure-track

that which who whom Use who and whom in referring to

people and to animals with a name John Doe is the man who helped Use that and which in referring to inanimate objects and to animals without a name See essential non-essential clauses entry in AP Stylebook

times Use figures except for noon and midnight

Use a colon to separate hours from minutes 11 am 1 pm 330 pm

Avoid such redundancies as 10 am tomorrow morning 10 pm Monday night 12 noon Wednesday

Timetable The official name of the class schedule

produced by the Records and Registration Office each semester published online

toward Not towardstravel traveled traveling traveler

university name

Our institutionrsquos name is University of Wisconsin-La Crosse In most cases the full name should be used in the first reference to the university The word ldquotherdquo may precede the full name to avoid awkward sentence structure In subsequent written references it is permissible to use UW-La Crosse or UWL

The universityrsquos name must be written correctly whenever it appears The phrase University of Wisconsin-La Crosse should have a hyphen (with no space preceding or following it) between the words Wisconsin and La Crosse There should be one space between La and Crosse in the city name The ldquoCrdquo in Crosse is always capitalized La Crosse should not be broken into two lines (La at the end of one line and Crosse at the beginning of the next)

Examples of correct usage of the university name

University of Wisconsin-La Crosse UW-La Crosse UWL (the above forms do not apply to email and

Web addresses)

University Police Not protective servicesValhalla Not Valhalla Hall when referring to the

room in Valhalla Cartwright Center-Gunning Addition

Vanguards The name of the student volunteer

organization that gives campus tours to prospective students The group is based in the Admissions Office

Veterans Memorial Field Sports Complex The formal name of the new athletic

multiplex that includes the concourse and grandstand running track football and intramural fields lighting and Veterans Hall of Honor

Web Short form of World Wide Webwebsite

PhotoTestimonial Release FormCopy and reuse form as needed

IWe hereby confer upon the University of Wisconsin-La Crosse the University of Wisconsin-La Crosse Alumni Association and the University of Wisconsin-La Crosse Foundation the unrestricted and irrevocable right and permission with respect to the photographs taken of me or my children or in which we may be included with others

a) To use reuse publish and republish the same intact or in part separately or in conjunction with other photography in any medium now and hereafter known and for any purpose whatsoever (including illustration promotions advertising and trade) and

b) To use my name and any testimonial I have provided to the university in connection therewith if UWL so decides

IWe hereby release and discharge the photographer and the University of Wisconsin-La Crosse the University of Wisconsin-La Crosse Alumni Association and the University of Wisconsin-La Crosse Foundation from all and any claims and demands ensuing from on or in connection with the use of the photographs including any and all claims for libel and invasion of privacy

IWe have read the foregoing and fully understand the contents hereof

_________________________________________________________________ _____________________(Subjectrsquos name and signature) Phone Number (Date)

When securing photo releases from multiple subjects it is acceptable to use one photo release form signed by all revelant persons You may use the back of this form for additional signatures






PHOTOGRAPHY RELEASE OF MINOR(S)I have read the foregoing and fully understand the contents hereof I represent that I am the (parentguardian) of the below named subjects I hereby consent to the foregoing on hisher behalf

Name of Parent or Guardian__________________________________

_________________________________________________________(Parent or Guardian Signature)

Address__________________________________________________________________________________________

City __________________________________________________ State___________Zip________________________

Phone ______________________________ Email ______________________________________________________

___________________________________________________________ ______________________(Witness Name and Signature) (Date)

For office use PhotoTestimonial used for _______________________________________________________ Photographer _________________

Appendix II Download form at wwwuwlaxeduUCommPhotography

Minorrsquos Name(s) _______________________________

______________________________________________

______________________________________________

49

50

Appendix III Frequently Asked Questions

Why is it important to follow the UWL brand standardsThe brand identity provides a

simplified and consistent external

public image to students faculty

staff alumni donors and the

community that is easy to recognize

and is visually unifying

Where can I download the logoAll current University of Wisconsin-

La Crosse logos are available for

download at wwwuwlaxedu

UCommDesignDownloads

Irsquom having trouble downloading the logo Why wonrsquot it downloadDepending on your computer

settings the logo may open in a new

browser window If this happens

right click on the logo and choose

ldquosave asrdquo to download it to your

computer If you continue to

experience difficulty please contact

your departmentrsquos IT support team

Remember it is important that all

documents produced project the

universityrsquos image with quality

Can our department have its own logo How do I request a logoThe logo for approved centers within

the university will be used when the

intended audience is specific to that

one center otherwise the University of

Wisconsin-La Crossersquos logo will be used

For a list of approved centers please

visit wwwuwlaxeduUCommDesign

Downloads

If you believe your department or

program needs a dedicated logo

contact Creative Services Do NOT

create a logo on your own Creative

Services will ensure your logo remains

consistent with university branding

How do I order new business cards Business cards are ordered online at

wwwuwlaxeduPurchasingBusiness-

cards

Are there any Word templatesWord templates are available for

download at wwwuwlaxeduUComm

DesignDownloads This site also offers

downloads for Power Point templates

and electronic letterhead

How do I personalize the e-letterheadDownload the electronic letterhead file

On the View menu click Footer to open

the footer area on a page to replace

text with your department information

DO NOT resize delete or move the

placement of the logo or the footer

DO NOT change the font or type size of

the text

May I revise the letterhead designDo NOT resize delete or move the

placement of the logo or the footer In

the electronic letterhead you may insert

your personal information on the right

instead of the template lines but do

NOT change the font or type size of the

text

Can I change the margins on the electronic letterhead Can my personal information be listed on fewer lines Irsquom trying to keep my letter to a single pageThe electronic letterhead was designed

to reflect the printed letterhead as

accurately as possible Therefore it is

recommended that you do not change

the layout other than adding your

departmental information

51


I belong to a campus organization and we would like to use the logo on a poster advertising an event Can we do thisThe University Communications Office

must approve all university uses of logos

before a piece is printed or published

Send PDF proofs to advanceuwlax

edu

I am working with an outside vendor The vendor asked for an electronic version of the logo What should I give themWe have both jpg and eps files available

for download at

wwwuwlaxeduUCommDesign

Downloads

May businesses and individuals outside of the university use the logos and marks of the universityNot without authorization from the

University Communications Office

I have a special project that does not seem to be addressed in the guidelines Can I make exceptionsPlease contact the University

Communications Office to discuss your

project and obtain prior approval

How do I know where to put the logo in print or on my websiteThe Toolkit (PDF) located on the

branding website wwwuwlaxedu

UCommLogoshtm includes samples

of how to use the logo You can also

contact the University Communications

Office for advice and consultation

about using the logo

How do I know which logo to useWhen deciding which logo is best

suited for a particular communication

the guiding principle should be to

identify the primary audience for the

communication

If you have questions or concerns

about which logo should be used in

a particular instance contact the

University Communications Office for

clarification

What if multiple entities are involved in a particular project Which logo should be usedThe broadest and most inclusive logo

wording combination will be used

Please refer to page 9

Irsquom in a hurry Why canrsquot I just re-create the logo Why do I have to get the proper file from the official websiteRe-creating the logo will not

reproduce the logo accurately The

characters have specific spatial

relationships and alignment Simply

selecting a similar font eyeballing

it and then reproducing it will

invariably produce differences

that may be minor but will detract

from the design and its branding

capability Re-creating the logo also

takes time that might be used more

productively

If I have questions or need approval whom should I contactThe University Communications

Office must approve all university

uses of logos and templates before

a piece is printed or published Send

PDF proofs to advanceuwlaxedu

What are the approved fontsThere are two fonts used to create

the UWL logo Adobe Caslon Regular

and Semibold Approved secondary

fonts can be found in page 17 DO

NOT modify the type font

52


What colors are usedThere are three primary colors that

make up the logo When printing in

full color please use the color breaks

listed on page 16 Please refer to this

guide for more information on color

use as well as specific PMS CMYK

RGB and hex code values

Can I change the color of the logo to match my documentDO NOT introduce color change

DO NOT ldquoscreenrdquo the logo or make

it lighter Maintain clear contrast

between the logo and the field on

which it appears

As a general rule of thumb

White background ndash use the full

color logo or black

Black background ndash use white logo

Maroon background ndash use white

logo

Can I print the logo in black onlyIn addition to the logo being

printed in full color the logo may

also appear in 100 percent black

or white (reversed) It is always

recommended to use the full color

logo when possible

Can I rearrange the placement of the logo on my documentsYou may not rearrange the placement

of the logo on letterhead or business

cards If you must rearrange the

placement of the logo in the posters

or flier templates you must obtain

prior approval from the University

Communications Office

Can I change the size of the logo to fit my documentDO NOT distort or stretch the logo or

change its shape When resizing the

logo in your document you MUST ensure

that it is resized proportionately

May I add text to a logoNo You may add text near a logo but

it must be a minimum distance away

from the logo so that it does seem to

be a part of the logo The minimum

distance is double the height of the ldquoUrdquo

in university

If you need specific art for printing


Office for guidance andor vector art to

fit your needs Remember the University

Communications Office must approve

all pieces before they are printed or

published

If all publications need to go through the University Communications Office for approval first how long will that approval process takeThe University Communications Office is

replying in as timely a fashion as staffing

allows A reply within 72 hours (three

working days) is the goal and many

clients receive a swifter response

53

Appendix IV Digital Signage

Simplicity rules

FACT Uncluttered signage achieves greater success

Ideally your display design should consist of just four main components

1 A compelling photo andor image

2 The what when where and cost

3 Event description (15 words or less)

4 Program or department name

with contact info and web

address (Websites can be used

to direct the audience to more

detailed information)

Keep it SIMPLE

Remember your audience has only 10 seconds to notice and process your message

Donrsquot make it difficult by cramming your digital sign with too much information

Creative Services can assist campus departments or programs in designing effective signage

To schedule a meeting with Creative Services visit

wwwuwlaxeduUCommDesignWelcome

for contact information

Complete details for submissions to the UWL digital signs visit

wwwuwlaxeduITSDigital-signs

54

Appendix V Gender Preferred Pronouns

UWL Guidelines for Inclusive Language and Representations in Written and Spoken Communication(approved by Campus Climate Council 2006)

What do we value We value our commitment to high quality academic

experiences for all students and we value a strong

liberal arts education We value one another and the

contributions each of us makes to our university our

community and our state We value diversity in ourselves

and in our academic programs We value our students

and we support them both in and out of the classroom We

value recommitment to the spirit of the ldquoWisconsin Ideardquo

We value being an academic community of learning and

inquiry both locally and globally

We acknowledge the following in relation to the use of language in verbal and written communication and in visual representationoLanguage is not neutral mdash community values are

reflected in language use

oExclusions in language and images may result in

individuals feeling that they are not valued as active

and productive members of the University community

oNon-verbal communication including body language

and tone of voice also sends inclusive or exclusive

messages to groups and individuals

oExclusions may hamper the satisfaction of faculty staff

and students at the University

oSilences as well as discriminatory language at the

University may contribute to feelings of discomfort and

a lack of safety

In keeping with our commitment to diversity among our faculty staff and students we offer these guidelines for public communication 1 Use inclusive language in which the diverse experiences

of students faculty and staff are represented and valued

with equal respect in relation to socioeconomic status

gender racial background sexual orientation and ethnic

background

2 Use inclusive language to support foster and enhance the

achievements collaboration satisfaction and well-being of

students staff and faculty

3 Be careful not to ask an individual to speak as a

representative for an entire group

4 Recognizeunderstand that discriminatory language

marginalizes excludes and devalues the different

experiences cultures values beliefs and lifestyles of


Guidelines for LGBT media referencesFare accurate and inclusive news media coverage plays

an important role in expanding public awareness and

understanding of lesbian gay bisexual and transgender lives

The Associated Press Stylebook provides guidelines for

journalists reporting on transgender people and issues

According to the AP Stylebook reporters should ldquouse the

pronoun preferred by the individuals who have acquired

the physical characteristics of the opposite sex or present

themselves in a way that does not correspond with their sex

at birth If that preference is not expressed use the pronoun

consistent with the way the individuals live publiclyrdquo (See AP

New York Times amp Washington Post Style)

UWL does not has specific guidelines for reporting LGBT issues

Instead it uses GLAADrsquos Media Reference Guide

wwwglaadorgfilesMediaReferenceGuide2010pdfid=99

Welcome

2

Overview Colleagues

The proliferation of technology and social media along with ever-increasing

competition in higher education has driven the office of University Communications

to expand and improve its services to the university community In achieving our

mission of being the go-to resource for all of the universityrsquos communications needs we

take great pride in our role as the creative and strategic force behind the visual and

perceptual image of UWL

We canrsquot achieve this goal alone though To maximize the effectiveness of our external

communications we need the attention and support of the entire campus community

and beyond To assist us in the process we have just completed a branding initiative

that will shape the core message to all of our constituents The constituent groups

consist of current students community members business owners alumnidonors

parents faculty staff perspective students high school counselors graduate students

and those taking continuing education classes The committee charged with this

important process spent 18 months working on this project to develop a full platform to

help us tell the great story of UWL

The standards and recommendations that are included in this toolkit have been

created for one very simple reason mdash to provide clear consistent graphic and editorial

presentations of UW-La Crosse to all of our constituencies We ask that you follow the

guide and adhere to these standards as you communicate with all of our audiences If

you have any suggestions for improvement we welcome your input

As always feel free to call on the professionals in UComm for any of your

communication needs

Sharing your pride in UW-L

Greg Reichert

Assistant Chancellor for University Advancement

Greg Reichert

Assistant Chancellor for University Advancement6087858672greichertuwlaxedu

Welcome

3



Maren Walz



Florence Aliesch


Sanja Dojcinovic


Brad Quarberg


James Bushman


Mason Hardy




Jacob Speer


Claudette Bode


Kjerstin Lang


Mike Lieurance


Contents

4






University name 10


Logos 12

Licensing 15

Colors 16

Fonts 17

Letterhead 18

Envelopes 19

Note cards 19

Business cards 19

Icons 20

Images 21

Templates 22











campus

















Creative Services




News amp Marketing


campus community 30



communication 32


reporter calls 33





maintenance 36



support 37


bull Facebook 39

bull email guide 41


Appendices

I Style Guide 43

II PhotoTestimonial

Release Form 49





5

Creative Services





Foundation


of


of UWL



collateral

- brochures

- posters

- digital signage

- fliers


- forms

- programs

- newsletters


- Web graphics


magazine)



o icongraphy












technology

iComm coordinates


maintenance


- writing for web

- images for web



training


shooting


implementation









News amp Marketing








publications









policy development











6






What is a brand








value









success depends









bull alumnidonors

bull parents






What did we find









7




effect Contact


customized graphic






What are we doing








How are we doing it






What drives us







Why are we distinct


freshman class




school class







SURRO


CRO

SSE

SURR


TION

SURRO


CRO

SSE

S

URRO

UN


SURR

OUN


N

SURRO


CRO

SSE

SURR

OUN


N

SURRO


CRO

SSE

Data as of 32016


8













identity elements





constituents



with the Core Brand

The categories are

oCore Brand

oBrand Extensions

oSub-Brands

oIndependent Brands



whether










entity






9





tradetrade

REC Sports

trade

trade


TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION



Sub-brands

Independent Brands


trade


10

University Name























UW-La Crosse

UWL


Incorrect mdash





UW - La Crosse

UWmdashLa Crosse

UW-La Crosse

U of W-La Crosse

UWL

UW-L


11












or













UW-La Crosse




















12











Advancement






the order



trade

trade

trade

trade



Recommended use



Recommended use




departments


diameter


Recommended use






UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

trade trade

trade

trade


TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION



trade


13
















appear in white


readable


wordmark








MAROON PMS 202


RGBR128 G0 B 41

hex code730019

GRAY 40 Black

CMYK C0 M0 Y0 K40

RGBR167 G169 B172

hex code969799





14

University Seal



















o diploma


matters)

o transcripts

o legal documents










trade

Inappropriate uses


clothing






newsletters etc






proportional






of the seal





15

Athletic Team Logo





emblem








7856494


o uniforms


o athletics posters



Inappropriate uses





academic programs


athletic focus

trade

What is licensing










































Finance













mark is used




scholarships

Licensing




16


MAROON PMS 202


RGBR128 G0 B 41

hex code730019

GRAY 40 Black

CMYK C0 M0 Y0 K40

RGBR167 G169 B172

hex code969799



UWL Palette















to draw focus

BLUE GRAYPMS 5493

CMYK C47 M4 Y16 K16

RGBR127 G169 B174

hex code7FA9AE

DARK GRAY PMS 5497

CMYK C38 M9 Y23 K32

RGBR109 G143 B146

hex code526F6A

GRAY GREEN PMS 442

CMYK C25 M7 Y19 K20

RGBR162 G172 B171

hex codeA2ACAB

ECRU PMS 4675

CMYK C5 M20 Y28 K6

RGBR220 G191 B166

hex codeDCBFA6

Secondary Colors



GOLD PMS 723


RGBR183 G113 B50

hex codeB76C2E

AQUAMARINE PMS 325

CMYK C62 M0 Y26 K0

RGBR81 G195 B197

hex code3EB3BA

LIGHT GREEN PMS 397


RGBR191 G184 B0

hex code9CA743

HighlightColors

Primary Colors


17












of UWL















Fonts







the reader




SANS SERIF fonts



devices



large text blocks



copy




readability







10-point type)













18




and note cards

































here are followed

Letterhead








paper




leading









Month XX XXXX





Sincerely

Jane Q Public


2 14rsquorsquo



19

Envelopes







Envelopes are











Note Cards



purchasing agent








wwwuwlaxedureslife



Front Back


envelopes







YOUR NAMETitle





6087855555 office 6087855555 fax


20























in any way



Samples

21









Samples


22







23









questioned












source













Advancement




















1631 Pine St


6087858805









distributed




materials















proofs









followed


24







of


identity of UWL



printed collateral

- brochures

- posters

- digital signage

- fliers

- postcards and

invitations

- forms

- programs


and printed)

- Web graphics


(alumni magazine)

o major components


communications

effort

o icongraphy




off-campus audience

ensuring consistent



25


Creative Services

115 Graff Main Hall

7858575 or 7858499


following


o intended audience

o timeline






have established



copy

o design ideas

o photo needs

2 Complete copy











reference

3 Design process










consideration






4 Proof final copy








deadlines








figures



included

o check spelling



grammatical errors




proof


ensure continuity





26

Ordering print














o supply a PDF



mdash with bleeds




















Manager






and regulations






Using Digicopy


Document Services








27

14rdquo





page 10


pages 11

o Spellinggrammar

o Phone number

o Website


location



in printed piece






of the document





size


























UW-La Crosse

KIDS Culinary

ACADEMY


boys

Science Exploration

Camp



grades 5-9july 9-13



ng

scho

lars




girls in science


1 2

3 4


14rdquo

18rdquo

18rdquo


28

Color photosart



in your publication





file specifications



inch)








the printer


Color











Saving scanned art





color artphotos


acceptable






29








book

Types of Folds


Letterfold


accordion fold

double

parallel fold






























News amp Marketing

30




here to help






events and programs




for your audience





andor website







the university


News amp Marketing

31






about









hearing






















of such events

















reporters







impact




News amp Marketing

32

















for reporters









newsworthy events




















communication





programs

News amp Marketing

33




questions




story deadline



used



(live taped etc)









department




the actions taken






lives








sound loaded


message(s)







News amp Marketing

34










UWL story






celebrations





availability for

onews events





oportraits


weeks in advance























schedule


11 am-noon

230-330 pm


830-930 am

2-3 pm

News amp Marketing

35



SV_eQY685fkPvI05OA


apprendix 46)







4) Save to computer



photos109328896964480296137

albumsbanner=pwa





shade if possible


possible



background




if possible




we call it)


photographer

















Wisconsin-La Crosse


chargeback basis







mistaken for a link

ALL CAPS



36







technology

iComm coordinates


maintenance


- Writing for web

- Images for web




shooting


implementation










trying to produce




edu and provide the




templates have been










to aging








Avoid

Font and font size



Font Color





justification



37




strategic goals










CONSIDERED


CLEAR






CHUNKED




















they click





such as (PDF)





a new tab or window



label


38



Google calendar


dates



















ldquoseerdquo them















39



of UWL academic and













professional




personal profile




Use











professional














naming convention


profile picture


description text









40



















the Foundation

















and students
















oSubject line




hyperlinks








Contacts







41








characters


ldquolookrdquo etc)





October 24rdquo









item







appropriate text











a sentence


dates or numbers


23 2010 instead of 82310)










improve your emails


42



oSelect Settings






Type in

Name


Department Name

Title








wordmark_rgb72jpg



original size)


recommended






Insert image icon


1

1

2

2

3

3

4

4


43














academic staff




addresses Use the





















44









































45














compact disc Use CD































46








faculty
































47









































48











tenure-track









university name





Web addresses)
























Address__________________________________________________________________________________________

City __________________________________________________ State___________Zip________________________

Phone ______________________________ Email ______________________________________________________





______________________________________________

______________________________________________

49

50






























Downloads









cards













the text







text







51






edu


for download at


Downloads

















communication





clarification















productively











52













which it appears



color logo or black



logo






logo when possible

















in university







published






53


Simplicity rules











Keep it SIMPLE









54

























a lack of safety





background

























Welcome

3



Maren Walz



Florence Aliesch


Sanja Dojcinovic


Brad Quarberg


James Bushman


Mason Hardy




Jacob Speer


Claudette Bode


Kjerstin Lang


Mike Lieurance


Contents

4






University name 10


Logos 12

Licensing 15

Colors 16

Fonts 17

Letterhead 18

Envelopes 19

Note cards 19

Business cards 19

Icons 20

Images 21

Templates 22











campus

















Creative Services




News amp Marketing


campus community 30



communication 32


reporter calls 33





maintenance 36



support 37


bull Facebook 39

bull email guide 41


Appendices

I Style Guide 43

II PhotoTestimonial

Release Form 49





5

Creative Services





Foundation


of


of UWL



collateral

- brochures

- posters

- digital signage

- fliers


- forms

- programs

- newsletters


- Web graphics


magazine)



o icongraphy












technology

iComm coordinates


maintenance


- writing for web

- images for web



training


shooting


implementation









News amp Marketing








publications









policy development











6






What is a brand








value









success depends









bull alumnidonors

bull parents






What did we find









7




effect Contact


customized graphic






What are we doing








How are we doing it






What drives us







Why are we distinct


freshman class




school class







SURRO


CRO

SSE

SURR


TION

SURRO


CRO

SSE

S

URRO

UN


SURR

OUN


N

SURRO


CRO

SSE

SURR

OUN


N

SURRO


CRO

SSE

Data as of 32016


8













identity elements





constituents



with the Core Brand

The categories are

oCore Brand

oBrand Extensions

oSub-Brands

oIndependent Brands



whether










entity






9





tradetrade

REC Sports

trade

trade


TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION



Sub-brands

Independent Brands


trade


10

University Name























UW-La Crosse

UWL


Incorrect mdash





UW - La Crosse

UWmdashLa Crosse

UW-La Crosse

U of W-La Crosse

UWL

UW-L


11












or













UW-La Crosse




















12











Advancement






the order



trade

trade

trade

trade



Recommended use



Recommended use




departments


diameter


Recommended use






UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

trade trade

trade

trade


TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION



trade


13
















appear in white


readable


wordmark








MAROON PMS 202


RGBR128 G0 B 41

hex code730019

GRAY 40 Black

CMYK C0 M0 Y0 K40

RGBR167 G169 B172

hex code969799





14

University Seal



















o diploma


matters)

o transcripts

o legal documents










trade

Inappropriate uses


clothing






newsletters etc






proportional






of the seal





15

Athletic Team Logo





emblem








7856494


o uniforms


o athletics posters



Inappropriate uses





academic programs


athletic focus

trade

What is licensing










































Finance













mark is used




scholarships

Licensing




16


MAROON PMS 202


RGBR128 G0 B 41

hex code730019

GRAY 40 Black

CMYK C0 M0 Y0 K40

RGBR167 G169 B172

hex code969799



UWL Palette















to draw focus

BLUE GRAYPMS 5493

CMYK C47 M4 Y16 K16

RGBR127 G169 B174

hex code7FA9AE

DARK GRAY PMS 5497

CMYK C38 M9 Y23 K32

RGBR109 G143 B146

hex code526F6A

GRAY GREEN PMS 442

CMYK C25 M7 Y19 K20

RGBR162 G172 B171

hex codeA2ACAB

ECRU PMS 4675

CMYK C5 M20 Y28 K6

RGBR220 G191 B166

hex codeDCBFA6

Secondary Colors



GOLD PMS 723


RGBR183 G113 B50

hex codeB76C2E

AQUAMARINE PMS 325

CMYK C62 M0 Y26 K0

RGBR81 G195 B197

hex code3EB3BA

LIGHT GREEN PMS 397


RGBR191 G184 B0

hex code9CA743

HighlightColors

Primary Colors


17












of UWL















Fonts







the reader




SANS SERIF fonts



devices



large text blocks



copy




readability







10-point type)













18




and note cards

































here are followed

Letterhead








paper




leading









Month XX XXXX





Sincerely

Jane Q Public


2 14rsquorsquo



19

Envelopes







Envelopes are











Note Cards



purchasing agent








wwwuwlaxedureslife



Front Back


envelopes







YOUR NAMETitle





6087855555 office 6087855555 fax


20























in any way



Samples

21









Samples


22







23









questioned












source













Advancement




















1631 Pine St


6087858805









distributed




materials















proofs









followed


24







of


identity of UWL



printed collateral

- brochures

- posters

- digital signage

- fliers

- postcards and

invitations

- forms

- programs


and printed)

- Web graphics


(alumni magazine)

o major components


communications

effort

o icongraphy




off-campus audience

ensuring consistent



25


Creative Services

115 Graff Main Hall

7858575 or 7858499


following


o intended audience

o timeline






have established



copy

o design ideas

o photo needs

2 Complete copy











reference

3 Design process










consideration






4 Proof final copy








deadlines








figures



included

o check spelling



grammatical errors




proof


ensure continuity





26

Ordering print














o supply a PDF



mdash with bleeds




















Manager






and regulations






Using Digicopy


Document Services








27

14rdquo





page 10


pages 11

o Spellinggrammar

o Phone number

o Website


location



in printed piece






of the document





size


























UW-La Crosse

KIDS Culinary

ACADEMY


boys

Science Exploration

Camp



grades 5-9july 9-13



ng

scho

lars




girls in science


1 2

3 4


14rdquo

18rdquo

18rdquo


28

Color photosart



in your publication





file specifications



inch)








the printer


Color











Saving scanned art





color artphotos


acceptable






29








book

Types of Folds


Letterfold


accordion fold

double

parallel fold






























News amp Marketing

30




here to help






events and programs




for your audience





andor website







the university


News amp Marketing

31






about









hearing






















of such events

















reporters







impact




News amp Marketing

32

















for reporters









newsworthy events




















communication





programs

News amp Marketing

33




questions




story deadline



used



(live taped etc)









department




the actions taken






lives








sound loaded


message(s)







News amp Marketing

34










UWL story






celebrations





availability for

onews events





oportraits


weeks in advance























schedule


11 am-noon

230-330 pm


830-930 am

2-3 pm

News amp Marketing

35



SV_eQY685fkPvI05OA


apprendix 46)







4) Save to computer



photos109328896964480296137

albumsbanner=pwa





shade if possible


possible



background




if possible




we call it)


photographer

















Wisconsin-La Crosse


chargeback basis







mistaken for a link

ALL CAPS



36







technology

iComm coordinates


maintenance


- Writing for web

- Images for web




shooting


implementation










trying to produce




edu and provide the




templates have been










to aging








Avoid

Font and font size



Font Color





justification



37




strategic goals










CONSIDERED


CLEAR






CHUNKED




















they click





such as (PDF)





a new tab or window



label


38



Google calendar


dates



















ldquoseerdquo them















39



of UWL academic and













professional




personal profile




Use











professional














naming convention


profile picture


description text









40



















the Foundation

















and students
















oSubject line




hyperlinks








Contacts







41








characters


ldquolookrdquo etc)





October 24rdquo









item







appropriate text











a sentence


dates or numbers


23 2010 instead of 82310)










improve your emails


42



oSelect Settings






Type in

Name


Department Name

Title








wordmark_rgb72jpg



original size)


recommended






Insert image icon


1

1

2

2

3

3

4

4


43














academic staff




addresses Use the





















44









































45














compact disc Use CD































46








faculty
































47









































48











tenure-track









university name





Web addresses)
























Address__________________________________________________________________________________________

City __________________________________________________ State___________Zip________________________

Phone ______________________________ Email ______________________________________________________





______________________________________________

______________________________________________

49

50






























Downloads









cards













the text







text







51






edu


for download at


Downloads

















communication





clarification















productively











52













which it appears



color logo or black



logo






logo when possible

















in university







published






53


Simplicity rules











Keep it SIMPLE









54

























a lack of safety





background

























Contents

4






University name 10


Logos 12

Licensing 15

Colors 16

Fonts 17

Letterhead 18

Envelopes 19

Note cards 19

Business cards 19

Icons 20

Images 21

Templates 22











campus

















Creative Services




News amp Marketing


campus community 30



communication 32


reporter calls 33





maintenance 36



support 37


bull Facebook 39

bull email guide 41


Appendices

I Style Guide 43

II PhotoTestimonial

Release Form 49





5

Creative Services





Foundation


of


of UWL



collateral

- brochures

- posters

- digital signage

- fliers


- forms

- programs

- newsletters


- Web graphics


magazine)



o icongraphy












technology

iComm coordinates


maintenance


- writing for web

- images for web



training


shooting


implementation









News amp Marketing








publications









policy development











6






What is a brand








value









success depends









bull alumnidonors

bull parents






What did we find









7




effect Contact


customized graphic






What are we doing








How are we doing it






What drives us







Why are we distinct


freshman class




school class







SURRO


CRO

SSE

SURR


TION

SURRO


CRO

SSE

S

URRO

UN


SURR

OUN


N

SURRO


CRO

SSE

SURR

OUN


N

SURRO


CRO

SSE

Data as of 32016


8













identity elements





constituents



with the Core Brand

The categories are

oCore Brand

oBrand Extensions

oSub-Brands

oIndependent Brands



whether










entity






9





tradetrade

REC Sports

trade

trade


TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION



Sub-brands

Independent Brands


trade


10

University Name























UW-La Crosse

UWL


Incorrect mdash





UW - La Crosse

UWmdashLa Crosse

UW-La Crosse

U of W-La Crosse

UWL

UW-L


11












or













UW-La Crosse




















12











Advancement






the order



trade

trade

trade

trade



Recommended use



Recommended use




departments


diameter


Recommended use






UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

trade trade

trade

trade


TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION



trade


13
















appear in white


readable


wordmark








MAROON PMS 202


RGBR128 G0 B 41

hex code730019

GRAY 40 Black

CMYK C0 M0 Y0 K40

RGBR167 G169 B172

hex code969799





14

University Seal



















o diploma


matters)

o transcripts

o legal documents










trade

Inappropriate uses


clothing






newsletters etc






proportional






of the seal





15

Athletic Team Logo





emblem








7856494


o uniforms


o athletics posters



Inappropriate uses





academic programs


athletic focus

trade

What is licensing










































Finance













mark is used




scholarships

Licensing




16


MAROON PMS 202


RGBR128 G0 B 41

hex code730019

GRAY 40 Black

CMYK C0 M0 Y0 K40

RGBR167 G169 B172

hex code969799



UWL Palette















to draw focus

BLUE GRAYPMS 5493

CMYK C47 M4 Y16 K16

RGBR127 G169 B174

hex code7FA9AE

DARK GRAY PMS 5497

CMYK C38 M9 Y23 K32

RGBR109 G143 B146

hex code526F6A

GRAY GREEN PMS 442

CMYK C25 M7 Y19 K20

RGBR162 G172 B171

hex codeA2ACAB

ECRU PMS 4675

CMYK C5 M20 Y28 K6

RGBR220 G191 B166

hex codeDCBFA6

Secondary Colors



GOLD PMS 723


RGBR183 G113 B50

hex codeB76C2E

AQUAMARINE PMS 325

CMYK C62 M0 Y26 K0

RGBR81 G195 B197

hex code3EB3BA

LIGHT GREEN PMS 397


RGBR191 G184 B0

hex code9CA743

HighlightColors

Primary Colors


17












of UWL















Fonts







the reader




SANS SERIF fonts



devices



large text blocks



copy




readability







10-point type)













18




and note cards

































here are followed

Letterhead








paper




leading









Month XX XXXX





Sincerely

Jane Q Public


2 14rsquorsquo



19

Envelopes







Envelopes are











Note Cards



purchasing agent








wwwuwlaxedureslife



Front Back


envelopes







YOUR NAMETitle





6087855555 office 6087855555 fax


20























in any way



Samples

21









Samples


22







23









questioned












source













Advancement




















1631 Pine St


6087858805









distributed




materials















proofs









followed


24







of


identity of UWL



printed collateral

- brochures

- posters

- digital signage

- fliers

- postcards and

invitations

- forms

- programs


and printed)

- Web graphics


(alumni magazine)

o major components


communications

effort

o icongraphy




off-campus audience

ensuring consistent



25


Creative Services

115 Graff Main Hall

7858575 or 7858499


following


o intended audience

o timeline






have established



copy

o design ideas

o photo needs

2 Complete copy











reference

3 Design process










consideration






4 Proof final copy








deadlines








figures



included

o check spelling



grammatical errors




proof


ensure continuity





26

Ordering print














o supply a PDF



mdash with bleeds




















Manager






and regulations






Using Digicopy


Document Services








27

14rdquo





page 10


pages 11

o Spellinggrammar

o Phone number

o Website


location



in printed piece






of the document





size


























UW-La Crosse

KIDS Culinary

ACADEMY


boys

Science Exploration

Camp



grades 5-9july 9-13



ng

scho

lars




girls in science


1 2

3 4


14rdquo

18rdquo

18rdquo


28

Color photosart



in your publication





file specifications



inch)








the printer


Color











Saving scanned art





color artphotos


acceptable






29








book

Types of Folds


Letterfold


accordion fold

double

parallel fold






























News amp Marketing

30




here to help






events and programs




for your audience





andor website







the university


News amp Marketing

31






about









hearing






















of such events

















reporters







impact




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strategic goals










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of UWL academic and













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Use











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40



















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characters


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October 24rdquo









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49

50






























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51






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53


Simplicity rules











Keep it SIMPLE









54

























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background


























5

Creative Services





Foundation


of


of UWL



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- Web graphics


magazine)



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technology

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maintenance


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policy development











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value









success depends









bull alumnidonors

bull parents






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7




effect Contact


customized graphic






What are we doing








How are we doing it






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Why are we distinct


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school class







SURRO


CRO

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SURR


TION

SURRO


CRO

SSE

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URRO

UN


SURR

OUN


N

SURRO


CRO

SSE

SURR

OUN


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SURRO


CRO

SSE

Data as of 32016


8













identity elements





constituents



with the Core Brand

The categories are

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oBrand Extensions

oSub-Brands

oIndependent Brands



whether










entity






9





tradetrade

REC Sports

trade

trade


TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION



Sub-brands

Independent Brands


trade


10

University Name























UW-La Crosse

UWL


Incorrect mdash





UW - La Crosse

UWmdashLa Crosse

UW-La Crosse

U of W-La Crosse

UWL

UW-L


11












or













UW-La Crosse




















12











Advancement






the order



trade

trade

trade

trade



Recommended use



Recommended use




departments


diameter


Recommended use






UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

trade trade

trade

trade


TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION



trade


13
















appear in white


readable


wordmark








MAROON PMS 202


RGBR128 G0 B 41

hex code730019

GRAY 40 Black

CMYK C0 M0 Y0 K40

RGBR167 G169 B172

hex code969799





14

University Seal



















o diploma


matters)

o transcripts

o legal documents










trade

Inappropriate uses


clothing






newsletters etc






proportional






of the seal





15

Athletic Team Logo





emblem








7856494


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o athletics posters



Inappropriate uses





academic programs


athletic focus

trade

What is licensing










































Finance













mark is used




scholarships

Licensing




16


MAROON PMS 202


RGBR128 G0 B 41

hex code730019

GRAY 40 Black

CMYK C0 M0 Y0 K40

RGBR167 G169 B172

hex code969799



UWL Palette















to draw focus

BLUE GRAYPMS 5493

CMYK C47 M4 Y16 K16

RGBR127 G169 B174

hex code7FA9AE

DARK GRAY PMS 5497

CMYK C38 M9 Y23 K32

RGBR109 G143 B146

hex code526F6A

GRAY GREEN PMS 442

CMYK C25 M7 Y19 K20

RGBR162 G172 B171

hex codeA2ACAB

ECRU PMS 4675

CMYK C5 M20 Y28 K6

RGBR220 G191 B166

hex codeDCBFA6

Secondary Colors



GOLD PMS 723


RGBR183 G113 B50

hex codeB76C2E

AQUAMARINE PMS 325

CMYK C62 M0 Y26 K0

RGBR81 G195 B197

hex code3EB3BA

LIGHT GREEN PMS 397


RGBR191 G184 B0

hex code9CA743

HighlightColors

Primary Colors


17












of UWL















Fonts







the reader




SANS SERIF fonts



devices



large text blocks



copy




readability







10-point type)













18




and note cards

































here are followed

Letterhead








paper




leading









Month XX XXXX





Sincerely

Jane Q Public


2 14rsquorsquo



19

Envelopes







Envelopes are











Note Cards



purchasing agent








wwwuwlaxedureslife



Front Back


envelopes







YOUR NAMETitle





6087855555 office 6087855555 fax


20























in any way



Samples

21









Samples


22







23









questioned












source













Advancement




















1631 Pine St


6087858805









distributed




materials















proofs









followed


24







of


identity of UWL



printed collateral

- brochures

- posters

- digital signage

- fliers

- postcards and

invitations

- forms

- programs


and printed)

- Web graphics


(alumni magazine)

o major components


communications

effort

o icongraphy




off-campus audience

ensuring consistent



25


Creative Services

115 Graff Main Hall

7858575 or 7858499


following


o intended audience

o timeline






have established



copy

o design ideas

o photo needs

2 Complete copy











reference

3 Design process










consideration






4 Proof final copy








deadlines








figures



included

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grammatical errors




proof


ensure continuity





26

Ordering print














o supply a PDF



mdash with bleeds




















Manager






and regulations






Using Digicopy


Document Services








27

14rdquo





page 10


pages 11

o Spellinggrammar

o Phone number

o Website


location



in printed piece






of the document





size


























UW-La Crosse

KIDS Culinary

ACADEMY


boys

Science Exploration

Camp



grades 5-9july 9-13



ng

scho

lars




girls in science


1 2

3 4


14rdquo

18rdquo

18rdquo


28

Color photosart



in your publication





file specifications



inch)








the printer


Color











Saving scanned art





color artphotos


acceptable






29








book

Types of Folds


Letterfold


accordion fold

double

parallel fold






























News amp Marketing

30




here to help






events and programs




for your audience





andor website







the university


News amp Marketing

31






about









hearing






















of such events

















reporters







impact




News amp Marketing

32

















for reporters









newsworthy events




















communication





programs

News amp Marketing

33




questions




story deadline



used



(live taped etc)









department




the actions taken






lives








sound loaded


message(s)







News amp Marketing

34










UWL story






celebrations





availability for

onews events





oportraits


weeks in advance























schedule


11 am-noon

230-330 pm


830-930 am

2-3 pm

News amp Marketing

35



SV_eQY685fkPvI05OA


apprendix 46)







4) Save to computer



photos109328896964480296137

albumsbanner=pwa





shade if possible


possible



background




if possible




we call it)


photographer

















Wisconsin-La Crosse


chargeback basis







mistaken for a link

ALL CAPS



36







technology

iComm coordinates


maintenance


- Writing for web

- Images for web




shooting


implementation










trying to produce




edu and provide the




templates have been










to aging








Avoid

Font and font size



Font Color





justification



37




strategic goals










CONSIDERED


CLEAR






CHUNKED




















they click





such as (PDF)





a new tab or window



label


38



Google calendar


dates



















ldquoseerdquo them















39



of UWL academic and













professional




personal profile




Use











professional














naming convention


profile picture


description text









40



















the Foundation

















and students
















oSubject line




hyperlinks








Contacts







41








characters


ldquolookrdquo etc)





October 24rdquo









item







appropriate text











a sentence


dates or numbers


23 2010 instead of 82310)










improve your emails


42



oSelect Settings






Type in

Name


Department Name

Title








wordmark_rgb72jpg



original size)


recommended






Insert image icon


1

1

2

2

3

3

4

4


43














academic staff




addresses Use the





















44









































45














compact disc Use CD































46








faculty
































47









































48











tenure-track









university name





Web addresses)
























Address__________________________________________________________________________________________

City __________________________________________________ State___________Zip________________________

Phone ______________________________ Email ______________________________________________________





______________________________________________

______________________________________________

49

50






























Downloads









cards













the text







text







51






edu


for download at


Downloads

















communication





clarification















productively











52













which it appears



color logo or black



logo






logo when possible

















in university







published






53


Simplicity rules











Keep it SIMPLE









54

























a lack of safety





background


























6






What is a brand








value









success depends









bull alumnidonors

bull parents






What did we find









7




effect Contact


customized graphic






What are we doing








How are we doing it






What drives us







Why are we distinct


freshman class




school class







SURRO


CRO

SSE

SURR


TION

SURRO


CRO

SSE

S

URRO

UN


SURR

OUN


N

SURRO


CRO

SSE

SURR

OUN


N

SURRO


CRO

SSE

Data as of 32016


8













identity elements





constituents



with the Core Brand

The categories are

oCore Brand

oBrand Extensions

oSub-Brands

oIndependent Brands



whether










entity






9





tradetrade

REC Sports

trade

trade


TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION



Sub-brands

Independent Brands


trade


10

University Name























UW-La Crosse

UWL


Incorrect mdash





UW - La Crosse

UWmdashLa Crosse

UW-La Crosse

U of W-La Crosse

UWL

UW-L


11












or













UW-La Crosse




















12











Advancement






the order



trade

trade

trade

trade



Recommended use



Recommended use




departments


diameter


Recommended use






UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

trade trade

trade

trade


TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION



trade


13
















appear in white


readable


wordmark








MAROON PMS 202


RGBR128 G0 B 41

hex code730019

GRAY 40 Black

CMYK C0 M0 Y0 K40

RGBR167 G169 B172

hex code969799





14

University Seal



















o diploma


matters)

o transcripts

o legal documents










trade

Inappropriate uses


clothing






newsletters etc






proportional






of the seal





15

Athletic Team Logo





emblem








7856494


o uniforms


o athletics posters



Inappropriate uses





academic programs


athletic focus

trade

What is licensing










































Finance













mark is used




scholarships

Licensing




16


MAROON PMS 202


RGBR128 G0 B 41

hex code730019

GRAY 40 Black

CMYK C0 M0 Y0 K40

RGBR167 G169 B172

hex code969799



UWL Palette















to draw focus

BLUE GRAYPMS 5493

CMYK C47 M4 Y16 K16

RGBR127 G169 B174

hex code7FA9AE

DARK GRAY PMS 5497

CMYK C38 M9 Y23 K32

RGBR109 G143 B146

hex code526F6A

GRAY GREEN PMS 442

CMYK C25 M7 Y19 K20

RGBR162 G172 B171

hex codeA2ACAB

ECRU PMS 4675

CMYK C5 M20 Y28 K6

RGBR220 G191 B166

hex codeDCBFA6

Secondary Colors



GOLD PMS 723


RGBR183 G113 B50

hex codeB76C2E

AQUAMARINE PMS 325

CMYK C62 M0 Y26 K0

RGBR81 G195 B197

hex code3EB3BA

LIGHT GREEN PMS 397


RGBR191 G184 B0

hex code9CA743

HighlightColors

Primary Colors


17












of UWL















Fonts







the reader




SANS SERIF fonts



devices



large text blocks



copy




readability







10-point type)













18




and note cards

































here are followed

Letterhead








paper




leading









Month XX XXXX





Sincerely

Jane Q Public


2 14rsquorsquo



19

Envelopes







Envelopes are











Note Cards



purchasing agent








wwwuwlaxedureslife



Front Back


envelopes







YOUR NAMETitle





6087855555 office 6087855555 fax


20























in any way



Samples

21









Samples


22







23









questioned












source













Advancement




















1631 Pine St


6087858805









distributed




materials















proofs









followed


24







of


identity of UWL



printed collateral

- brochures

- posters

- digital signage

- fliers

- postcards and

invitations

- forms

- programs


and printed)

- Web graphics


(alumni magazine)

o major components


communications

effort

o icongraphy




off-campus audience

ensuring consistent



25


Creative Services

115 Graff Main Hall

7858575 or 7858499


following


o intended audience

o timeline






have established



copy

o design ideas

o photo needs

2 Complete copy











reference

3 Design process










consideration






4 Proof final copy








deadlines








figures



included

o check spelling



grammatical errors




proof


ensure continuity





26

Ordering print














o supply a PDF



mdash with bleeds




















Manager






and regulations






Using Digicopy


Document Services








27

14rdquo





page 10


pages 11

o Spellinggrammar

o Phone number

o Website


location



in printed piece






of the document





size


























UW-La Crosse

KIDS Culinary

ACADEMY


boys

Science Exploration

Camp



grades 5-9july 9-13



ng

scho

lars




girls in science


1 2

3 4


14rdquo

18rdquo

18rdquo


28

Color photosart



in your publication





file specifications



inch)








the printer


Color











Saving scanned art





color artphotos


acceptable






29








book

Types of Folds


Letterfold


accordion fold

double

parallel fold






























News amp Marketing

30




here to help






events and programs




for your audience





andor website







the university


News amp Marketing

31






about









hearing






















of such events

















reporters







impact




News amp Marketing

32

















for reporters









newsworthy events




















communication





programs

News amp Marketing

33




questions




story deadline



used



(live taped etc)









department




the actions taken






lives








sound loaded


message(s)







News amp Marketing

34










UWL story






celebrations





availability for

onews events





oportraits


weeks in advance























schedule


11 am-noon

230-330 pm


830-930 am

2-3 pm

News amp Marketing

35



SV_eQY685fkPvI05OA


apprendix 46)







4) Save to computer



photos109328896964480296137

albumsbanner=pwa





shade if possible


possible



background




if possible




we call it)


photographer

















Wisconsin-La Crosse


chargeback basis







mistaken for a link

ALL CAPS



36







technology

iComm coordinates


maintenance


- Writing for web

- Images for web




shooting


implementation










trying to produce




edu and provide the




templates have been










to aging








Avoid

Font and font size



Font Color





justification



37




strategic goals










CONSIDERED


CLEAR






CHUNKED




















they click





such as (PDF)





a new tab or window



label


38



Google calendar


dates



















ldquoseerdquo them















39



of UWL academic and













professional




personal profile




Use











professional














naming convention


profile picture


description text









40



















the Foundation

















and students
















oSubject line




hyperlinks








Contacts







41








characters


ldquolookrdquo etc)





October 24rdquo









item







appropriate text











a sentence


dates or numbers


23 2010 instead of 82310)










improve your emails


42



oSelect Settings






Type in

Name


Department Name

Title








wordmark_rgb72jpg



original size)


recommended






Insert image icon


1

1

2

2

3

3

4

4


43














academic staff




addresses Use the





















44









































45














compact disc Use CD































46








faculty
































47









































48











tenure-track









university name





Web addresses)
























Address__________________________________________________________________________________________

City __________________________________________________ State___________Zip________________________

Phone ______________________________ Email ______________________________________________________





______________________________________________

______________________________________________

49

50






























Downloads









cards













the text







text







51






edu


for download at


Downloads

















communication





clarification















productively











52













which it appears



color logo or black



logo






logo when possible

















in university







published






53


Simplicity rules











Keep it SIMPLE









54

























a lack of safety





background


























7




effect Contact


customized graphic






What are we doing








How are we doing it






What drives us







Why are we distinct


freshman class




school class







SURRO


CRO

SSE

SURR


TION

SURRO


CRO

SSE

S

URRO

UN


SURR

OUN


N

SURRO


CRO

SSE

SURR

OUN


N

SURRO


CRO

SSE

Data as of 32016


8













identity elements





constituents



with the Core Brand

The categories are

oCore Brand

oBrand Extensions

oSub-Brands

oIndependent Brands



whether










entity






9





tradetrade

REC Sports

trade

trade


TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

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PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION



Sub-brands

Independent Brands


trade


10

University Name























UW-La Crosse

UWL


Incorrect mdash





UW - La Crosse

UWmdashLa Crosse

UW-La Crosse

U of W-La Crosse

UWL

UW-L


11












or













UW-La Crosse




















12











Advancement






the order



trade

trade

trade

trade



Recommended use



Recommended use




departments


diameter


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UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

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UNIV

ERSITY OF WISCONSIN

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ERSITY OF WISCONSIN

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UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

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trade trade

trade

trade


TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION



trade


13
















appear in white


readable


wordmark








MAROON PMS 202


RGBR128 G0 B 41

hex code730019

GRAY 40 Black

CMYK C0 M0 Y0 K40

RGBR167 G169 B172

hex code969799





14

University Seal



















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matters)

o transcripts

o legal documents










trade

Inappropriate uses


clothing






newsletters etc






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of the seal





15

Athletic Team Logo





emblem








7856494


o uniforms


o athletics posters



Inappropriate uses





academic programs


athletic focus

trade

What is licensing










































Finance













mark is used




scholarships

Licensing




16


MAROON PMS 202


RGBR128 G0 B 41

hex code730019

GRAY 40 Black

CMYK C0 M0 Y0 K40

RGBR167 G169 B172

hex code969799



UWL Palette















to draw focus

BLUE GRAYPMS 5493

CMYK C47 M4 Y16 K16

RGBR127 G169 B174

hex code7FA9AE

DARK GRAY PMS 5497

CMYK C38 M9 Y23 K32

RGBR109 G143 B146

hex code526F6A

GRAY GREEN PMS 442

CMYK C25 M7 Y19 K20

RGBR162 G172 B171

hex codeA2ACAB

ECRU PMS 4675

CMYK C5 M20 Y28 K6

RGBR220 G191 B166

hex codeDCBFA6

Secondary Colors



GOLD PMS 723


RGBR183 G113 B50

hex codeB76C2E

AQUAMARINE PMS 325

CMYK C62 M0 Y26 K0

RGBR81 G195 B197

hex code3EB3BA

LIGHT GREEN PMS 397


RGBR191 G184 B0

hex code9CA743

HighlightColors

Primary Colors


17












of UWL















Fonts







the reader




SANS SERIF fonts



devices



large text blocks



copy




readability







10-point type)













18




and note cards

































here are followed

Letterhead








paper




leading









Month XX XXXX





Sincerely

Jane Q Public


2 14rsquorsquo



19

Envelopes







Envelopes are











Note Cards



purchasing agent








wwwuwlaxedureslife



Front Back


envelopes







YOUR NAMETitle





6087855555 office 6087855555 fax


20























in any way



Samples

21









Samples


22







23









questioned












source













Advancement




















1631 Pine St


6087858805









distributed




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followed


24







of


identity of UWL



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and printed)

- Web graphics


(alumni magazine)

o major components


communications

effort

o icongraphy




off-campus audience

ensuring consistent



25


Creative Services

115 Graff Main Hall

7858575 or 7858499


following


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copy

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reference

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26

Ordering print














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mdash with bleeds




















Manager






and regulations






Using Digicopy


Document Services








27

14rdquo





page 10


pages 11

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o Phone number

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location



in printed piece






of the document





size


























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KIDS Culinary

ACADEMY


boys

Science Exploration

Camp



grades 5-9july 9-13



ng

scho

lars




girls in science


1 2

3 4


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28

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in your publication





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the printer


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29








book

Types of Folds


Letterfold


accordion fold

double

parallel fold






























News amp Marketing

30




here to help






events and programs




for your audience





andor website







the university


News amp Marketing

31






about









hearing






















of such events

















reporters







impact




News amp Marketing

32

















for reporters









newsworthy events




















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programs

News amp Marketing

33




questions




story deadline



used



(live taped etc)









department




the actions taken






lives








sound loaded


message(s)







News amp Marketing

34










UWL story






celebrations





availability for

onews events





oportraits


weeks in advance























schedule


11 am-noon

230-330 pm


830-930 am

2-3 pm

News amp Marketing

35



SV_eQY685fkPvI05OA


apprendix 46)







4) Save to computer



photos109328896964480296137

albumsbanner=pwa





shade if possible


possible



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if possible




we call it)


photographer

















Wisconsin-La Crosse


chargeback basis







mistaken for a link

ALL CAPS



36







technology

iComm coordinates


maintenance


- Writing for web

- Images for web




shooting


implementation










trying to produce




edu and provide the




templates have been










to aging








Avoid

Font and font size



Font Color





justification



37




strategic goals










CONSIDERED


CLEAR






CHUNKED




















they click





such as (PDF)





a new tab or window



label


38



Google calendar


dates



















ldquoseerdquo them















39



of UWL academic and













professional




personal profile




Use











professional














naming convention


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description text









40



















the Foundation

















and students
















oSubject line




hyperlinks








Contacts







41








characters


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October 24rdquo









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appropriate text











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23 2010 instead of 82310)










improve your emails


42



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Title








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original size)


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45














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48











tenure-track









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City __________________________________________________ State___________Zip________________________

Phone ______________________________ Email ______________________________________________________





______________________________________________

______________________________________________

49

50






























Downloads









cards













the text







text







51






edu


for download at


Downloads

















communication





clarification















productively











52













which it appears



color logo or black



logo






logo when possible

















in university







published






53


Simplicity rules











Keep it SIMPLE









54

























a lack of safety





background


























8













identity elements





constituents



with the Core Brand

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entity






9





tradetrade

REC Sports

trade

trade


TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION



Sub-brands

Independent Brands


trade


10

University Name























UW-La Crosse

UWL


Incorrect mdash





UW - La Crosse

UWmdashLa Crosse

UW-La Crosse

U of W-La Crosse

UWL

UW-L


11












or













UW-La Crosse




















12











Advancement






the order



trade

trade

trade

trade



Recommended use



Recommended use




departments


diameter


Recommended use






UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

trade trade

trade

trade


TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION



trade


13
















appear in white


readable


wordmark








MAROON PMS 202


RGBR128 G0 B 41

hex code730019

GRAY 40 Black

CMYK C0 M0 Y0 K40

RGBR167 G169 B172

hex code969799





14

University Seal



















o diploma


matters)

o transcripts

o legal documents










trade

Inappropriate uses


clothing






newsletters etc






proportional






of the seal





15

Athletic Team Logo





emblem








7856494


o uniforms


o athletics posters



Inappropriate uses





academic programs


athletic focus

trade

What is licensing










































Finance













mark is used




scholarships

Licensing




16


MAROON PMS 202


RGBR128 G0 B 41

hex code730019

GRAY 40 Black

CMYK C0 M0 Y0 K40

RGBR167 G169 B172

hex code969799



UWL Palette















to draw focus

BLUE GRAYPMS 5493

CMYK C47 M4 Y16 K16

RGBR127 G169 B174

hex code7FA9AE

DARK GRAY PMS 5497

CMYK C38 M9 Y23 K32

RGBR109 G143 B146

hex code526F6A

GRAY GREEN PMS 442

CMYK C25 M7 Y19 K20

RGBR162 G172 B171

hex codeA2ACAB

ECRU PMS 4675

CMYK C5 M20 Y28 K6

RGBR220 G191 B166

hex codeDCBFA6

Secondary Colors



GOLD PMS 723


RGBR183 G113 B50

hex codeB76C2E

AQUAMARINE PMS 325

CMYK C62 M0 Y26 K0

RGBR81 G195 B197

hex code3EB3BA

LIGHT GREEN PMS 397


RGBR191 G184 B0

hex code9CA743

HighlightColors

Primary Colors


17












of UWL















Fonts







the reader




SANS SERIF fonts



devices



large text blocks



copy




readability







10-point type)













18




and note cards

































here are followed

Letterhead








paper




leading









Month XX XXXX





Sincerely

Jane Q Public


2 14rsquorsquo



19

Envelopes







Envelopes are











Note Cards



purchasing agent








wwwuwlaxedureslife



Front Back


envelopes







YOUR NAMETitle





6087855555 office 6087855555 fax


20























in any way



Samples

21









Samples


22







23









questioned












source













Advancement




















1631 Pine St


6087858805









distributed




materials















proofs









followed


24







of


identity of UWL



printed collateral

- brochures

- posters

- digital signage

- fliers

- postcards and

invitations

- forms

- programs


and printed)

- Web graphics


(alumni magazine)

o major components


communications

effort

o icongraphy




off-campus audience

ensuring consistent



25


Creative Services

115 Graff Main Hall

7858575 or 7858499


following


o intended audience

o timeline






have established



copy

o design ideas

o photo needs

2 Complete copy











reference

3 Design process










consideration






4 Proof final copy








deadlines








figures



included

o check spelling



grammatical errors




proof


ensure continuity





26

Ordering print














o supply a PDF



mdash with bleeds




















Manager






and regulations






Using Digicopy


Document Services








27

14rdquo





page 10


pages 11

o Spellinggrammar

o Phone number

o Website


location



in printed piece






of the document





size


























UW-La Crosse

KIDS Culinary

ACADEMY


boys

Science Exploration

Camp



grades 5-9july 9-13



ng

scho

lars




girls in science


1 2

3 4


14rdquo

18rdquo

18rdquo


28

Color photosart



in your publication





file specifications



inch)








the printer


Color











Saving scanned art





color artphotos


acceptable






29








book

Types of Folds


Letterfold


accordion fold

double

parallel fold






























News amp Marketing

30




here to help






events and programs




for your audience





andor website







the university


News amp Marketing

31






about









hearing






















of such events

















reporters







impact




News amp Marketing

32

















for reporters









newsworthy events




















communication





programs

News amp Marketing

33




questions




story deadline



used



(live taped etc)









department




the actions taken






lives








sound loaded


message(s)







News amp Marketing

34










UWL story






celebrations





availability for

onews events





oportraits


weeks in advance























schedule


11 am-noon

230-330 pm


830-930 am

2-3 pm

News amp Marketing

35



SV_eQY685fkPvI05OA


apprendix 46)







4) Save to computer



photos109328896964480296137

albumsbanner=pwa





shade if possible


possible



background




if possible




we call it)


photographer

















Wisconsin-La Crosse


chargeback basis







mistaken for a link

ALL CAPS



36







technology

iComm coordinates


maintenance


- Writing for web

- Images for web




shooting


implementation










trying to produce




edu and provide the




templates have been










to aging








Avoid

Font and font size



Font Color





justification



37




strategic goals










CONSIDERED


CLEAR






CHUNKED




















they click





such as (PDF)





a new tab or window



label


38



Google calendar


dates



















ldquoseerdquo them















39



of UWL academic and













professional




personal profile




Use











professional














naming convention


profile picture


description text









40



















the Foundation

















and students
















oSubject line




hyperlinks








Contacts







41








characters


ldquolookrdquo etc)





October 24rdquo









item







appropriate text











a sentence


dates or numbers


23 2010 instead of 82310)










improve your emails


42



oSelect Settings






Type in

Name


Department Name

Title








wordmark_rgb72jpg



original size)


recommended






Insert image icon


1

1

2

2

3

3

4

4


43














academic staff




addresses Use the





















44









































45














compact disc Use CD































46








faculty
































47









































48











tenure-track









university name





Web addresses)
























Address__________________________________________________________________________________________

City __________________________________________________ State___________Zip________________________

Phone ______________________________ Email ______________________________________________________





______________________________________________

______________________________________________

49

50






























Downloads









cards













the text







text







51






edu


for download at


Downloads

















communication





clarification















productively











52













which it appears



color logo or black



logo






logo when possible

















in university







published






53


Simplicity rules











Keep it SIMPLE









54

























a lack of safety





background


























9





tradetrade

REC Sports

trade

trade


TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION




TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION



Sub-brands

Independent Brands


trade


10

University Name























UW-La Crosse

UWL


Incorrect mdash





UW - La Crosse

UWmdashLa Crosse

UW-La Crosse

U of W-La Crosse

UWL

UW-L


11












or













UW-La Crosse




















12











Advancement






the order



trade

trade

trade

trade



Recommended use



Recommended use




departments


diameter


Recommended use






UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

trade trade

trade

trade


TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION



trade


13
















appear in white


readable


wordmark








MAROON PMS 202


RGBR128 G0 B 41

hex code730019

GRAY 40 Black

CMYK C0 M0 Y0 K40

RGBR167 G169 B172

hex code969799





14

University Seal



















o diploma


matters)

o transcripts

o legal documents










trade

Inappropriate uses


clothing






newsletters etc






proportional






of the seal





15

Athletic Team Logo





emblem








7856494


o uniforms


o athletics posters



Inappropriate uses





academic programs


athletic focus

trade

What is licensing










































Finance













mark is used




scholarships

Licensing




16


MAROON PMS 202


RGBR128 G0 B 41

hex code730019

GRAY 40 Black

CMYK C0 M0 Y0 K40

RGBR167 G169 B172

hex code969799



UWL Palette















to draw focus

BLUE GRAYPMS 5493

CMYK C47 M4 Y16 K16

RGBR127 G169 B174

hex code7FA9AE

DARK GRAY PMS 5497

CMYK C38 M9 Y23 K32

RGBR109 G143 B146

hex code526F6A

GRAY GREEN PMS 442

CMYK C25 M7 Y19 K20

RGBR162 G172 B171

hex codeA2ACAB

ECRU PMS 4675

CMYK C5 M20 Y28 K6

RGBR220 G191 B166

hex codeDCBFA6

Secondary Colors



GOLD PMS 723


RGBR183 G113 B50

hex codeB76C2E

AQUAMARINE PMS 325

CMYK C62 M0 Y26 K0

RGBR81 G195 B197

hex code3EB3BA

LIGHT GREEN PMS 397


RGBR191 G184 B0

hex code9CA743

HighlightColors

Primary Colors


17












of UWL















Fonts







the reader




SANS SERIF fonts



devices



large text blocks



copy




readability







10-point type)













18




and note cards

































here are followed

Letterhead








paper




leading









Month XX XXXX





Sincerely

Jane Q Public


2 14rsquorsquo



19

Envelopes







Envelopes are











Note Cards



purchasing agent








wwwuwlaxedureslife



Front Back


envelopes







YOUR NAMETitle





6087855555 office 6087855555 fax


20























in any way



Samples

21









Samples


22







23









questioned












source













Advancement




















1631 Pine St


6087858805









distributed




materials















proofs









followed


24







of


identity of UWL



printed collateral

- brochures

- posters

- digital signage

- fliers

- postcards and

invitations

- forms

- programs


and printed)

- Web graphics


(alumni magazine)

o major components


communications

effort

o icongraphy




off-campus audience

ensuring consistent



25


Creative Services

115 Graff Main Hall

7858575 or 7858499


following


o intended audience

o timeline






have established



copy

o design ideas

o photo needs

2 Complete copy











reference

3 Design process










consideration






4 Proof final copy








deadlines








figures



included

o check spelling



grammatical errors




proof


ensure continuity





26

Ordering print














o supply a PDF



mdash with bleeds




















Manager






and regulations






Using Digicopy


Document Services








27

14rdquo





page 10


pages 11

o Spellinggrammar

o Phone number

o Website


location



in printed piece






of the document





size


























UW-La Crosse

KIDS Culinary

ACADEMY


boys

Science Exploration

Camp



grades 5-9july 9-13



ng

scho

lars




girls in science


1 2

3 4


14rdquo

18rdquo

18rdquo


28

Color photosart



in your publication





file specifications



inch)








the printer


Color











Saving scanned art





color artphotos


acceptable






29








book

Types of Folds


Letterfold


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to draw focus

BLUE GRAYPMS 5493

CMYK C47 M4 Y16 K16

RGBR127 G169 B174

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DARK GRAY PMS 5497

CMYK C38 M9 Y23 K32

RGBR109 G143 B146

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RGBR162 G172 B171

hex codeA2ACAB

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RGBR220 G191 B166

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hex codeB76C2E

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UWL story






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oportraits


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apprendix 46)







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characters


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appropriate text











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50






























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text







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for download at


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clarification















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which it appears



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in university







published






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Keep it SIMPLE









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a lack of safety





background


























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or













UW-La Crosse




















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the order



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ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

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ERSITY OF WISCONSIN

School of Education

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ERSITY OF WISCONSIN

School of Education

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School of Education

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trade

trade


TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION



trade


13
















appear in white


readable


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MAROON PMS 202


RGBR128 G0 B 41

hex code730019

GRAY 40 Black

CMYK C0 M0 Y0 K40

RGBR167 G169 B172

hex code969799





14

University Seal



















o diploma


matters)

o transcripts

o legal documents










trade

Inappropriate uses


clothing






newsletters etc






proportional






of the seal





15

Athletic Team Logo





emblem








7856494


o uniforms


o athletics posters



Inappropriate uses





academic programs


athletic focus

trade

What is licensing










































Finance













mark is used




scholarships

Licensing




16


MAROON PMS 202


RGBR128 G0 B 41

hex code730019

GRAY 40 Black

CMYK C0 M0 Y0 K40

RGBR167 G169 B172

hex code969799



UWL Palette















to draw focus

BLUE GRAYPMS 5493

CMYK C47 M4 Y16 K16

RGBR127 G169 B174

hex code7FA9AE

DARK GRAY PMS 5497

CMYK C38 M9 Y23 K32

RGBR109 G143 B146

hex code526F6A

GRAY GREEN PMS 442

CMYK C25 M7 Y19 K20

RGBR162 G172 B171

hex codeA2ACAB

ECRU PMS 4675

CMYK C5 M20 Y28 K6

RGBR220 G191 B166

hex codeDCBFA6

Secondary Colors



GOLD PMS 723


RGBR183 G113 B50

hex codeB76C2E

AQUAMARINE PMS 325

CMYK C62 M0 Y26 K0

RGBR81 G195 B197

hex code3EB3BA

LIGHT GREEN PMS 397


RGBR191 G184 B0

hex code9CA743

HighlightColors

Primary Colors


17












of UWL















Fonts







the reader




SANS SERIF fonts



devices



large text blocks



copy




readability







10-point type)













18




and note cards

































here are followed

Letterhead








paper




leading









Month XX XXXX





Sincerely

Jane Q Public


2 14rsquorsquo



19

Envelopes







Envelopes are











Note Cards



purchasing agent








wwwuwlaxedureslife



Front Back


envelopes







YOUR NAMETitle





6087855555 office 6087855555 fax


20























in any way



Samples

21









Samples


22







23









questioned












source













Advancement




















1631 Pine St


6087858805









distributed




materials















proofs









followed


24







of


identity of UWL



printed collateral

- brochures

- posters

- digital signage

- fliers

- postcards and

invitations

- forms

- programs


and printed)

- Web graphics


(alumni magazine)

o major components


communications

effort

o icongraphy




off-campus audience

ensuring consistent



25


Creative Services

115 Graff Main Hall

7858575 or 7858499


following


o intended audience

o timeline






have established



copy

o design ideas

o photo needs

2 Complete copy











reference

3 Design process










consideration






4 Proof final copy








deadlines








figures



included

o check spelling



grammatical errors




proof


ensure continuity





26

Ordering print














o supply a PDF



mdash with bleeds




















Manager






and regulations






Using Digicopy


Document Services








27

14rdquo





page 10


pages 11

o Spellinggrammar

o Phone number

o Website


location



in printed piece






of the document





size


























UW-La Crosse

KIDS Culinary

ACADEMY


boys

Science Exploration

Camp



grades 5-9july 9-13



ng

scho

lars




girls in science


1 2

3 4


14rdquo

18rdquo

18rdquo


28

Color photosart



in your publication





file specifications



inch)








the printer


Color











Saving scanned art





color artphotos


acceptable






29








book

Types of Folds


Letterfold


accordion fold

double

parallel fold






























News amp Marketing

30




here to help






events and programs




for your audience





andor website







the university


News amp Marketing

31






about









hearing






















of such events

















reporters







impact




News amp Marketing

32

















for reporters









newsworthy events




















communication





programs

News amp Marketing

33




questions




story deadline



used



(live taped etc)









department




the actions taken






lives








sound loaded


message(s)







News amp Marketing

34










UWL story






celebrations





availability for

onews events





oportraits


weeks in advance























schedule


11 am-noon

230-330 pm


830-930 am

2-3 pm

News amp Marketing

35



SV_eQY685fkPvI05OA


apprendix 46)







4) Save to computer



photos109328896964480296137

albumsbanner=pwa





shade if possible


possible



background




if possible




we call it)


photographer

















Wisconsin-La Crosse


chargeback basis







mistaken for a link

ALL CAPS



36







technology

iComm coordinates


maintenance


- Writing for web

- Images for web




shooting


implementation










trying to produce




edu and provide the




templates have been










to aging








Avoid

Font and font size



Font Color





justification



37




strategic goals










CONSIDERED


CLEAR






CHUNKED




















they click





such as (PDF)





a new tab or window



label


38



Google calendar


dates



















ldquoseerdquo them















39



of UWL academic and













professional




personal profile




Use











professional














naming convention


profile picture


description text









40



















the Foundation

















and students
















oSubject line




hyperlinks








Contacts







41








characters


ldquolookrdquo etc)





October 24rdquo









item







appropriate text











a sentence


dates or numbers


23 2010 instead of 82310)










improve your emails


42



oSelect Settings






Type in

Name


Department Name

Title








wordmark_rgb72jpg



original size)


recommended






Insert image icon


1

1

2

2

3

3

4

4


43














academic staff




addresses Use the





















44









































45














compact disc Use CD































46








faculty
































47









































48











tenure-track









university name





Web addresses)
























Address__________________________________________________________________________________________

City __________________________________________________ State___________Zip________________________

Phone ______________________________ Email ______________________________________________________





______________________________________________

______________________________________________

49

50






























Downloads









cards













the text







text







51






edu


for download at


Downloads

















communication





clarification















productively











52













which it appears



color logo or black



logo






logo when possible

















in university







published






53


Simplicity rules











Keep it SIMPLE









54

























a lack of safety





background

























12











Advancement






the order



trade

trade

trade

trade



Recommended use



Recommended use




departments


diameter


Recommended use






UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

UNIV

ERSITY OF WISCONSIN

School of Education

trade trade

trade

trade


TION MURPHY LIBRARY


TENSIO

N


RESIDENCE LIFE

MCNAIR SCHOLARS

STUDENT AFFAIRS

ADMISSIONS

PROVOST OFFICE

SCHOOL OF EDUCATION



trade


13
















appear in white


readable


wordmark








MAROON PMS 202


RGBR128 G0 B 41

hex code730019

GRAY 40 Black

CMYK C0 M0 Y0 K40

RGBR167 G169 B172

hex code969799





14

University Seal



















o diploma


matters)

o transcripts

o legal documents










trade

Inappropriate uses


clothing






newsletters etc






proportional






of the seal





15

Athletic Team Logo





emblem








7856494


o uniforms


o athletics posters



Inappropriate uses





academic programs


athletic focus

trade

What is licensing










































Finance













mark is used




scholarships

Licensing




16


MAROON PMS 202


RGBR128 G0 B 41

hex code730019

GRAY 40 Black

CMYK C0 M0 Y0 K40

RGBR167 G169 B172

hex code969799



UWL Palette















to draw focus

BLUE GRAYPMS 5493

CMYK C47 M4 Y16 K16

RGBR127 G169 B174

hex code7FA9AE

DARK GRAY PMS 5497

CMYK C38 M9 Y23 K32

RGBR109 G143 B146

hex code526F6A

GRAY GREEN PMS 442

CMYK C25 M7 Y19 K20

RGBR162 G172 B171

hex codeA2ACAB

ECRU PMS 4675

CMYK C5 M20 Y28 K6

RGBR220 G191 B166

hex codeDCBFA6

Secondary Colors



GOLD PMS 723


RGBR183 G113 B50

hex codeB76C2E

AQUAMARINE PMS 325

CMYK C62 M0 Y26 K0

RGBR81 G195 B197

hex code3EB3BA

LIGHT GREEN PMS 397


RGBR191 G184 B0

hex code9CA743

HighlightColors

Primary Colors


17












of UWL















Fonts







the reader




SANS SERIF fonts



devices



large text blocks



copy




readability







10-point type)













18




and note cards

































here are followed

Letterhead








paper




leading









Month XX XXXX





Sincerely

Jane Q Public


2 14rsquorsquo



19

Envelopes







Envelopes are











Note Cards



purchasing agent








wwwuwlaxedureslife



Front Back


envelopes







YOUR NAMETitle





6087855555 office 6087855555 fax


20























in any way



Samples

21









Samples


22







23









questioned












source













Advancement




















1631 Pine St


6087858805









distributed




materials















proofs









followed


24







of


identity of UWL



printed collateral

- brochures

- posters

- digital signage

- fliers

- postcards and

invitations

- forms

- programs


and printed)

- Web graphics


(alumni magazine)

o major components


communications

effort

o icongraphy




off-campus audience

ensuring consistent



25


Creative Services

115 Graff Main Hall

7858575 or 7858499


following


o intended audience

o timeline






have established



copy

o design ideas

o photo needs

2 Complete copy











reference

3 Design process










consideration






4 Proof final copy








deadlines








figures



included

o check spelling



grammatical errors




proof


ensure continuity





26

Ordering print














o supply a PDF



mdash with bleeds




















Manager






and regulations






Using Digicopy


Document Services








27

14rdquo





page 10


pages 11

o Spellinggrammar

o Phone number

o Website


location



in printed piece






of the document





size


























UW-La Crosse

KIDS Culinary

ACADEMY


boys

Science Exploration

Camp



grades 5-9july 9-13



ng

scho

lars




girls in science


1 2

3 4


14rdquo

18rdquo

18rdquo


28

Color photosart



in your publication





file specifications



inch)








the printer


Color











Saving scanned art





color artphotos


acceptable






29








book

Types of Folds


Letterfold


accordion fold

double

parallel fold






























News amp Marketing

30




here to help






events and programs




for your audience





andor website







the university


News amp Marketing

31






about









hearing






















of such events

















reporters







impact




News amp Marketing

32

















for reporters









newsworthy events




















communication





programs

News amp Marketing

33




questions




story deadline



used



(live taped etc)









department




the actions taken






lives








sound loaded


message(s)







News amp Marketing

34










UWL story






celebrations





availability for

onews events





oportraits


weeks in advance























schedule


11 am-noon

230-330 pm


830-930 am

2-3 pm

News amp Marketing

35



SV_eQY685fkPvI05OA


apprendix 46)







4) Save to computer



photos109328896964480296137

albumsbanner=pwa





shade if possible


possible



background




if possible




we call it)


photographer

















Wisconsin-La Crosse


chargeback basis







mistaken for a link

ALL CAPS



36







technology

iComm coordinates


maintenance


- Writing for web

- Images for web




shooting


implementation










trying to produce




edu and provide the




templates have been










to aging








Avoid

Font and font size



Font Color





justification



37




strategic goals










CONSIDERED


CLEAR






CHUNKED




















they click





such as (PDF)





a new tab or window



label


38



Google calendar


dates



















ldquoseerdquo them















39



of UWL academic and













professional




personal profile




Use











professional














naming convention


profile picture


description text









40



















the Foundation

















and students
















oSubject line




hyperlinks








Contacts







41








characters


ldquolookrdquo etc)





October 24rdquo









item







appropriate text











a sentence


dates or numbers


23 2010 instead of 82310)










improve your emails


42



oSelect Settings






Type in

Name


Department Name

Title








wordmark_rgb72jpg



original size)


recommended






Insert image icon


1

1

2

2

3

3

4

4


43














academic staff




addresses Use the





















44









































45














compact disc Use CD































46








faculty
































47









































48











tenure-track









university name





Web addresses)
























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hex code969799



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BLUE GRAYPMS 5493

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RGBR109 G143 B146

hex code526F6A

GRAY GREEN PMS 442

CMYK C25 M7 Y19 K20

RGBR162 G172 B171

hex codeA2ACAB

ECRU PMS 4675

CMYK C5 M20 Y28 K6

RGBR220 G191 B166

hex codeDCBFA6

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RGBR183 G113 B50

hex codeB76C2E

AQUAMARINE PMS 325

CMYK C62 M0 Y26 K0

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background


























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matters)

o transcripts

o legal documents










trade

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clothing






newsletters etc






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of the seal





15

Athletic Team Logo





emblem








7856494


o uniforms


o athletics posters



Inappropriate uses





academic programs


athletic focus

trade

What is licensing










































Finance













mark is used




scholarships

Licensing




16


MAROON PMS 202


RGBR128 G0 B 41

hex code730019

GRAY 40 Black

CMYK C0 M0 Y0 K40

RGBR167 G169 B172

hex code969799



UWL Palette















to draw focus

BLUE GRAYPMS 5493

CMYK C47 M4 Y16 K16

RGBR127 G169 B174

hex code7FA9AE

DARK GRAY PMS 5497

CMYK C38 M9 Y23 K32

RGBR109 G143 B146

hex code526F6A

GRAY GREEN PMS 442

CMYK C25 M7 Y19 K20

RGBR162 G172 B171

hex codeA2ACAB

ECRU PMS 4675

CMYK C5 M20 Y28 K6

RGBR220 G191 B166

hex codeDCBFA6

Secondary Colors



GOLD PMS 723


RGBR183 G113 B50

hex codeB76C2E

AQUAMARINE PMS 325

CMYK C62 M0 Y26 K0

RGBR81 G195 B197

hex code3EB3BA

LIGHT GREEN PMS 397


RGBR191 G184 B0

hex code9CA743

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Primary Colors


17












of UWL















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purchasing agent








wwwuwlaxedureslife



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YOUR NAMETitle





6087855555 office 6087855555 fax


20























in any way



Samples

21









Samples


22







23









questioned












source













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1631 Pine St


6087858805









distributed




materials















proofs









followed


24







of


identity of UWL



printed collateral

- brochures

- posters

- digital signage

- fliers

- postcards and

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communications

effort

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off-campus audience

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Creative Services

115 Graff Main Hall

7858575 or 7858499


following


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copy

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reference

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and regulations






Using Digicopy


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27

14rdquo





page 10


pages 11

o Spellinggrammar

o Phone number

o Website


location



in printed piece






of the document





size


























UW-La Crosse

KIDS Culinary

ACADEMY


boys

Science Exploration

Camp



grades 5-9july 9-13



ng

scho

lars




girls in science


1 2

3 4


14rdquo

18rdquo

18rdquo


28

Color photosart



in your publication





file specifications



inch)








the printer


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color artphotos


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book

Types of Folds


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accordion fold

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News amp Marketing

30




here to help






events and programs




for your audience





andor website







the university


News amp Marketing

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about









hearing






















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impact




News amp Marketing

32

















for reporters









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News amp Marketing

33




questions




story deadline



used



(live taped etc)









department




the actions taken






lives








sound loaded


message(s)







News amp Marketing

34










UWL story






celebrations





availability for

onews events





oportraits


weeks in advance























schedule


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230-330 pm


830-930 am

2-3 pm

News amp Marketing

35



SV_eQY685fkPvI05OA


apprendix 46)







4) Save to computer



photos109328896964480296137

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possible



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if possible




we call it)


photographer

















Wisconsin-La Crosse


chargeback basis







mistaken for a link

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36







technology

iComm coordinates


maintenance


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shooting


implementation










trying to produce




edu and provide the




templates have been










to aging








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Font and font size



Font Color





justification



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strategic goals










CONSIDERED


CLEAR






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they click





such as (PDF)





a new tab or window



label


38



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dates



















ldquoseerdquo them















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of UWL academic and













professional




personal profile




Use











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profile picture


description text









40



















the Foundation

















and students
















oSubject line




hyperlinks








Contacts







41








characters


ldquolookrdquo etc)





October 24rdquo









item







appropriate text











a sentence


dates or numbers


23 2010 instead of 82310)










improve your emails


42



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original size)


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Phone ______________________________ Email ______________________________________________________





______________________________________________

______________________________________________

49

50






























Downloads









cards













the text







text







51






edu


for download at


Downloads

















communication





clarification















productively











52













which it appears



color logo or black



logo






logo when possible

















in university







published






53


Simplicity rules











Keep it SIMPLE









54

























a lack of safety





background


























15

Athletic Team Logo





emblem








7856494


o uniforms


o athletics posters



Inappropriate uses





academic programs


athletic focus

trade

What is licensing










































Finance













mark is used




scholarships

Licensing




16


MAROON PMS 202


RGBR128 G0 B 41

hex code730019

GRAY 40 Black

CMYK C0 M0 Y0 K40

RGBR167 G169 B172

hex code969799



UWL Palette















to draw focus

BLUE GRAYPMS 5493

CMYK C47 M4 Y16 K16

RGBR127 G169 B174

hex code7FA9AE

DARK GRAY PMS 5497

CMYK C38 M9 Y23 K32

RGBR109 G143 B146

hex code526F6A

GRAY GREEN PMS 442

CMYK C25 M7 Y19 K20

RGBR162 G172 B171

hex codeA2ACAB

ECRU PMS 4675

CMYK C5 M20 Y28 K6

RGBR220 G191 B166

hex codeDCBFA6

Secondary Colors



GOLD PMS 723


RGBR183 G113 B50

hex codeB76C2E

AQUAMARINE PMS 325

CMYK C62 M0 Y26 K0

RGBR81 G195 B197

hex code3EB3BA

LIGHT GREEN PMS 397


RGBR191 G184 B0

hex code9CA743

HighlightColors

Primary Colors


17












of UWL















Fonts







the reader




SANS SERIF fonts



devices



large text blocks



copy




readability







10-point type)













18




and note cards

































here are followed

Letterhead








paper




leading









Month XX XXXX





Sincerely

Jane Q Public


2 14rsquorsquo



19

Envelopes







Envelopes are











Note Cards



purchasing agent








wwwuwlaxedureslife



Front Back


envelopes







YOUR NAMETitle





6087855555 office 6087855555 fax


20























in any way



Samples

21









Samples


22







23









questioned












source













Advancement




















1631 Pine St


6087858805









distributed




materials















proofs









followed


24







of


identity of UWL



printed collateral

- brochures

- posters

- digital signage

- fliers

- postcards and

invitations

- forms

- programs


and printed)

- Web graphics


(alumni magazine)

o major components


communications

effort

o icongraphy




off-campus audience

ensuring consistent



25


Creative Services

115 Graff Main Hall

7858575 or 7858499


following


o intended audience

o timeline






have established



copy

o design ideas

o photo needs

2 Complete copy











reference

3 Design process










consideration






4 Proof final copy








deadlines








figures



included

o check spelling



grammatical errors




proof


ensure continuity





26

Ordering print














o supply a PDF



mdash with bleeds




















Manager






and regulations






Using Digicopy


Document Services








27

14rdquo





page 10


pages 11

o Spellinggrammar

o Phone number

o Website


location



in printed piece






of the document





size


























UW-La Crosse

KIDS Culinary

ACADEMY


boys

Science Exploration

Camp



grades 5-9july 9-13



ng

scho

lars




girls in science


1 2

3 4


14rdquo

18rdquo

18rdquo


28

Color photosart



in your publication





file specifications



inch)








the printer


Color











Saving scanned art





color artphotos


acceptable






29








book

Types of Folds


Letterfold


accordion fold

double

parallel fold






























News amp Marketing

30




here to help






events and programs




for your audience





andor website







the university


News amp Marketing

31






about









hearing






















of such events

















reporters







impact




News amp Marketing

32

















for reporters









newsworthy events




















communication





programs

News amp Marketing

33




questions




story deadline



used



(live taped etc)









department




the actions taken






lives








sound loaded


message(s)







News amp Marketing

34










UWL story






celebrations





availability for

onews events





oportraits


weeks in advance























schedule


11 am-noon

230-330 pm


830-930 am

2-3 pm

News amp Marketing

35



SV_eQY685fkPvI05OA


apprendix 46)







4) Save to computer



photos109328896964480296137

albumsbanner=pwa





shade if possible


possible



background




if possible




we call it)


photographer

















Wisconsin-La Crosse


chargeback basis







mistaken for a link

ALL CAPS



36







technology

iComm coordinates


maintenance


- Writing for web

- Images for web




shooting


implementation










trying to produce




edu and provide the




templates have been










to aging








Avoid

Font and font size



Font Color





justification



37




strategic goals










CONSIDERED


CLEAR






CHUNKED




















they click





such as (PDF)





a new tab or window



label


38



Google calendar


dates



















ldquoseerdquo them















39



of UWL academic and













professional




personal profile




Use











professional














naming convention


profile picture


description text









40



















the Foundation

















and students
















oSubject line




hyperlinks








Contacts







41








characters


ldquolookrdquo etc)





October 24rdquo









item







appropriate text











a sentence


dates or numbers


23 2010 instead of 82310)










improve your emails


42



oSelect Settings






Type in

Name


Department Name

Title








wordmark_rgb72jpg



original size)


recommended






Insert image icon


1

1

2

2

3

3

4

4


43














academic staff




addresses Use the





















44









































45














compact disc Use CD































46








faculty
































47









































48











tenure-track









university name





Web addresses)
























Address__________________________________________________________________________________________

City __________________________________________________ State___________Zip________________________

Phone ______________________________ Email ______________________________________________________





______________________________________________

______________________________________________

49

50






























Downloads









cards













the text







text







51






edu


for download at


Downloads

















communication





clarification















productively











52













which it appears



color logo or black



logo






logo when possible

















in university







published






53


Simplicity rules











Keep it SIMPLE









54

























a lack of safety





background


























16


MAROON PMS 202


RGBR128 G0 B 41

hex code730019

GRAY 40 Black

CMYK C0 M0 Y0 K40

RGBR167 G169 B172

hex code969799



UWL Palette















to draw focus

BLUE GRAYPMS 5493

CMYK C47 M4 Y16 K16

RGBR127 G169 B174

hex code7FA9AE

DARK GRAY PMS 5497

CMYK C38 M9 Y23 K32

RGBR109 G143 B146

hex code526F6A

GRAY GREEN PMS 442

CMYK C25 M7 Y19 K20

RGBR162 G172 B171

hex codeA2ACAB

ECRU PMS 4675

CMYK C5 M20 Y28 K6

RGBR220 G191 B166

hex codeDCBFA6

Secondary Colors



GOLD PMS 723


RGBR183 G113 B50

hex codeB76C2E

AQUAMARINE PMS 325

CMYK C62 M0 Y26 K0

RGBR81 G195 B197

hex code3EB3BA

LIGHT GREEN PMS 397


RGBR191 G184 B0

hex code9CA743

HighlightColors

Primary Colors


17












of UWL















Fonts







the reader




SANS SERIF fonts



devices



large text blocks



copy




readability







10-point type)













18




and note cards

































here are followed

Letterhead








paper




leading









Month XX XXXX





Sincerely

Jane Q Public


2 14rsquorsquo



19

Envelopes







Envelopes are











Note Cards



purchasing agent








wwwuwlaxedureslife



Front Back


envelopes







YOUR NAMETitle





6087855555 office 6087855555 fax


20























in any way



Samples

21









Samples


22







23









questioned












source













Advancement




















1631 Pine St


6087858805









distributed




materials















proofs









followed


24







of


identity of UWL



printed collateral

- brochures

- posters

- digital signage

- fliers

- postcards and

invitations

- forms

- programs


and printed)

- Web graphics


(alumni magazine)

o major components


communications

effort

o icongraphy




off-campus audience

ensuring consistent



25


Creative Services

115 Graff Main Hall

7858575 or 7858499


following


o intended audience

o timeline






have established



copy

o design ideas

o photo needs

2 Complete copy











reference

3 Design process










consideration






4 Proof final copy








deadlines








figures



included

o check spelling



grammatical errors




proof


ensure continuity





26

Ordering print














o supply a PDF



mdash with bleeds




















Manager






and regulations






Using Digicopy


Document Services








27

14rdquo





page 10


pages 11

o Spellinggrammar

o Phone number

o Website


location



in printed piece






of the document





size


























UW-La Crosse

KIDS Culinary

ACADEMY


boys

Science Exploration

Camp



grades 5-9july 9-13



ng

scho

lars




girls in science


1 2

3 4


14rdquo

18rdquo

18rdquo


28

Color photosart



in your publication





file specifications



inch)








the printer


Color











Saving scanned art





color artphotos


acceptable






29








book

Types of Folds


Letterfold


accordion fold

double

parallel fold






























News amp Marketing

30




here to help






events and programs




for your audience





andor website







the university


News amp Marketing

31






about









hearing






















of such events

















reporters







impact




News amp Marketing

32

















for reporters









newsworthy events




















communication





programs

News amp Marketing

33




questions




story deadline



used



(live taped etc)









department




the actions taken






lives








sound loaded


message(s)







News amp Marketing

34










UWL story






celebrations





availability for

onews events





oportraits


weeks in advance























schedule


11 am-noon

230-330 pm


830-930 am

2-3 pm

News amp Marketing

35



SV_eQY685fkPvI05OA


apprendix 46)







4) Save to computer



photos109328896964480296137

albumsbanner=pwa





shade if possible


possible



background




if possible




we call it)


photographer

















Wisconsin-La Crosse


chargeback basis







mistaken for a link

ALL CAPS



36







technology

iComm coordinates


maintenance


- Writing for web

- Images for web




shooting


implementation










trying to produce




edu and provide the




templates have been










to aging








Avoid

Font and font size



Font Color





justification



37




strategic goals










CONSIDERED


CLEAR






CHUNKED




















they click





such as (PDF)





a new tab or window



label


38



Google calendar


dates



















ldquoseerdquo them















39



of UWL academic and













professional




personal profile




Use











professional














naming convention


profile picture


description text









40



















the Foundation

















and students
















oSubject line




hyperlinks








Contacts







41








characters


ldquolookrdquo etc)





October 24rdquo









item







appropriate text











a sentence


dates or numbers


23 2010 instead of 82310)










improve your emails


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115 Graff Main Hall

7858575 or 7858499


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26

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mdash with bleeds




















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and regulations






Using Digicopy


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27

14rdquo





page 10


pages 11

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location



in printed piece






of the document





size


























UW-La Crosse

KIDS Culinary

ACADEMY


boys

Science Exploration

Camp



grades 5-9july 9-13



ng

scho

lars




girls in science


1 2

3 4


14rdquo

18rdquo

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28

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file specifications



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the printer


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color artphotos


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Types of Folds


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News amp Marketing

30




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andor website







the university


News amp Marketing

31






about









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impact




News amp Marketing

32

















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33




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34










UWL story






celebrations





availability for

onews events





oportraits


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230-330 pm


830-930 am

2-3 pm

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35



SV_eQY685fkPvI05OA


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49

50






























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text







51






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for download at


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communication





clarification















productively











52













which it appears



color logo or black



logo






logo when possible

















in university







published






53


Simplicity rules











Keep it SIMPLE









54

























a lack of safety





background


























22







23









questioned












source













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1631 Pine St


6087858805









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24







of


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invitations

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115 Graff Main Hall

7858575 or 7858499


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page 10


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UW-La Crosse

KIDS Culinary

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Science Exploration

Camp



grades 5-9july 9-13



ng

scho

lars




girls in science


1 2

3 4


14rdquo

18rdquo

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28

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color artphotos


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Types of Folds


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News amp Marketing

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News amp Marketing

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News amp Marketing

32

















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News amp Marketing

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News amp Marketing

34










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35



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characters


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42



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49

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text







51






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for download at


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clarification















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52













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color logo or black



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published






53


Simplicity rules











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54

























a lack of safety





background


























28

Color photosart



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file specifications



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29








book

Types of Folds


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News amp Marketing

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here to help






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andor website







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News amp Marketing

31






about









hearing






















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impact




News amp Marketing

32

















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programs

News amp Marketing

33




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News amp Marketing

34










UWL story






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availability for

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230-330 pm


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2-3 pm

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35



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UW-La Crosse Integrated Marketing Guide and Brand Toolkit 2016

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Transcript of UW-La Crosse Integrated Marketing Guide and Brand Toolkit 2016