Community Engagement in Higher Ed Community Engagement in Higher Ed

John Lucas, @jplucas55, #UWSocial

Our Old WayOur Old Way

Technology = connectionTechnology = connection

Our New Way: Web 2.0 tactics Our New Way: Web 2.0 tactics

Social mediaCrowd-sourcingCommentsPolls Curation

ChatsContentUser-generationEvent/campaign Mobile

#1: Seed social everywhere#1: Seed social everywhere

#2: Develop a tone & voice#2: Develop a tone & voice

#3: Listen & converse#3: Listen & converse

#4: Create connection to content#4: Create connection to content

Ask questions Respect the audience Have fun Provide value

#5: Integrate social with goals#5: Integrate social with goals

#FINDUW #FINDUW SOCIAL MEDIA SCAVENGER HUNTSOCIAL MEDIA SCAVENGER HUNTAUG 31-SEPT 2, 2011AUG 31-SEPT 2, 2011

THE BUCKY CHALLENGETHE BUCKY CHALLENGESOCIAL + SCHOLARSHIPSSOCIAL + SCHOLARSHIPSSEPT 16-OCT 3, 2011SEPT 16-OCT 3, 2011

#uwgrad#uwgradCommencementCommencement

“We're looking at doing a new, huge enterprise

multimedia project on April 18. Please, no

vacations that day….Thanks and more later. This

is going to be fun!”

— The Director

(Sent Feb. 21)

The end result: uwrightnow.wisc.eduuwrightnow.wisc.edu

Where does it get you?Where does it get you?

Respect and reputationRespect and reputation

Power of 1,000,000

The takeaway: Power of 1 The takeaway: Power of 1 Impact:Impact:AdmissionsAdmissionsAlumniAlumniGivingGivingCustomer Customer serviceserviceAdvocacyAdvocacyReputationReputationWhat you What you needneed

Value of our effortsValue of our efforts

“Not everything that can be counted counts, and not everything that counts can be counted.”

–Albert Einstein

““You can’t stop what’s coming, it all ain’t You can’t stop what’s coming, it all ain’t waiting on you. That’s vanity.”waiting on you. That’s vanity.”

--No Country for Old Men --No Country for Old Men