UUCA: A Church Without Walls June@JuneHerold.com

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The Social Web is Based on:

Online Presence: A UU Version of

Sacred Presence? It’s the experience of being and making yourself and your web activities intentionally available to other people to experience with or without you when they are in cyberspace. Collectively, these experiences reveal a community of individual relationships living out values and effecting change together for the common good. I believe it’s the stuff of what I UUCA’s relational church culture strives to do.

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The Social Web and UU Principles

• Inherent Worth & Dignity of Every Person– Without faith in each other there really isn’t hope, there’s no faithcommunity

• Acceptance of one another and encouragement to spiritual growth in ourcongregations

– Discussions, comments, Latest Activity box• Justice, equality, and compassion in human relations

– Online activism– No isms on the Net– Micro-financing: New Orleans, Holdeen, Guatamala, Buckingham

• Democratic process for our congregation– Everyone has something meaningful to contribute

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paradigm shift

Democratic process: Members publish content, not just staff

Marketing: We/Our Deeds are Our Best Bets for Attracting New Members

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What do UUCA’a members think of their new online home?

Our Site Supports Ministry in Many Ways

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Our Ministers’ Pages

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Supporting Ministry

Monday 9/14/03One day after rolling the new UUCAsite out to our congregation, anaverage of 14 members were on thesite and intentionally showing theirpresence by being available throughthe optional chat tool.

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Latest Activity: 9/13 - 9/22

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Easy Viral Propagation of UUCA: Not Evangelism!

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The ProcessWhich platform and why: June 2009 Proposal• About Ning

– Competitive analysis• Ning’s weaknesses & Issues• Privacy

– Friending– Registration– Limitations

• How to create a dynamic community online• Next steps

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Member retention/ participation:Social technology extends church lifeonline. To accelerate and supportrelational congregation. Not in church?Participate online.

Relational congregation: Leveragesread/writeable, or Web 2.0, and socialtechnology without compromisingprivacy of ministers, staff and members,all of whom can now communicate andcollaborate anytime, anywhere. Profilesenable people to get to know oneanother.

Attract new members & 3rd parties:Provide participation online as anincentive to motivate prospectivemembers to get involved/ to getinvested in the church. Registrationextends community participation toinquiring, friends, and members.Registrations must be approved. 3rdparties for facilities rentals andalliances.

Activism and spiritual growth:They’re supported and enhanced bysmaller versions of the site, or groups,dedicated to them. (Also, Integratemicro-financing. e.g.: www.kiva.org)

UUCAVA.org: New Web Presence Goals and Benefits

5/14/09

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About Ning

• Ning means peace or tranquility, 安宁 or 宁静, in Chinese: a unisexname

• More than 4.7M users on 1M social networks in Jan. ‘09, about200K of the networks are active, meaning members go into them atleast once a week.– Size significance: servers for increases in load, minimize downtime– Size = an indicator of longevity. It buys time if ownership changes

• $500M capitalization. Mark Andreesen, founder/inventor ofNetscape and other successful internet properties is the primaryinvestor.

• Experienced; seasoned management team• Never say never

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Safety and Privacy: Access controls• Registration: UUCAVA can control who registers• Feature access: A number of controls can restrict access to specific types of

features. E.g.: The church can elect to monitor and approve all uploaded itemsand comments made in discussion boards

• Profile privacy: Registrants can control who can see their profile pages andother content they create.

• Friending is not necessary: Activity feed on home page does not require“friending” in order to see what is going on in the congregation online. Friendingis good for creating a list that restricts who can see blogs and other contentposted by an individual. Friending makes it easier to send private messages toindividuals.

• Inappropriate behavior discouraged: There is no anonymity, which typicallycurtails inappropriate behavior. All comments and content will be attributable toa member.

• UUCAVA name protected: Church protects its reputation online because itcontrols the site, not members of the congregation.

• Who administers the site? Administrators and editors of the site: The churchcan assign to any number of individuals rights to administer the site or to editspecific areas of it.

– Individuals designated as “Administrators” can remove content anywhere on the siteand also ban members from participation.

• Identity controls: The church and the registrants can decide whether profilephotos of them will appear on their profile pages and also on the site’s homepage.

• Terms of service: Based on ning.com’s terms but can be amended.

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Questions for Ministers

• What are the opportunities and potential you see for intentionally usingthe site in your work?

• Think about your experiences on other social networks or in blogs youmay already have. Compare those experiences to what you see here.You will likely have questions and comments from the comparison.Examples:– Privacy concerns?– Additional work that will be created by the new site?– What will the new site make easier for you?

• Will you actively use and participate in the online community?• How can the religious education program benefit from the new

technology?

• Do you think other UU churches and the association will want toconsider what we do as a model for them?

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Questions for Staff

• What are the opportunities and potential you see for intentionally using the sitein your work?

• Think about your experiences on other social networks or in blogs you mayalready have. Compare those experiences to what you see here. You will likelyhave questions and comments from the comparison. Examples:

– Privacy concerns?– Additional work that will be created by the new site?– What will the new site make easier for you?

• Will you actively use and participate in the online community?

• Will the new site help you to work more effectively?• Do you think it will create more work? In what way? Can you quantify it?

• What marketing opportunities can you think of arise because of this newtechnology?

• Are there new legal issues with a social site? What are they?• Who currently knows how to update the existing site? Names and contact info?• Are the sermons and mp3s on easily accessible CDs or DVDs? Who has them?

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Competitive Analysis: Why Ning

• Ning provides the best platform for setting up good-looking,sophisticated social networks with minimal effort.

– Sophisticated means: flexible customization tools; product features thatmarry together blogs, forums, activity feeds, multimedia, and publishingtools. It allows members to create promotions and news-like contentmodules -- very easily. WYSIWYG.

– It is based on open social technology which means there are 1000s ofthird-party-made embeddable applications to update the site when needed.Eg: Wikis are coming in July.

• The runner-up, kickApps provides the best platform for integratingsocial networking components into existing websites.

• CrowdVine and Haystack are for orgs./cos. that are looking for simplesocial networks to improve personalized communication -- IM, email,blogs and boards.

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Competitive Analysis cont.

• CollectiveX is good for existing groups that want to collaborate,which means co-author content such as documents.

• GoingOn provides a new hybrid solution with capabilities of Ningand KickApps. It’s too new and too small a company to take arisk with.

• Ning Offers the best solution for allowing networks to breakaway from the standard Ning format. You can:– Disable ads or run your own for $20/mo– Hide the “Ning” name within the url and remove Ning promotions

for $13/mo– Access to comprehensive developer documentation and APIs for

advanced customization

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Ning(2005) vs. Facebook(2004) & My Space(2003)

• Casual Relationships: Facebook and MySpace connect people tofriends and family to communicate and to share entertaining exchangesonline.

• Networks of Purpose: Ning gathers users around common interests,causes and affiliations. Ning’s platform encourages learning together in ameaningful way. Because you can control nearly everything that appearson Ning, you reduce or eliminate the “noise and irritations” of Facebookand My Space and focus on the interest, cause, etc.

• Citizen Journalism: Ning has a “citizen journalist” air to its presentation,it echoes that of a newspaper or news site experience. The difference isthat users are creating all of the content. It is that “citizen” quality of Ningthat gives the UUCAVA a democratic air about it.

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Fold

Look and Feel: Warm, Welcoming & Dynamic

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Ning is Free: Premium Services are Recommended• Ning’s revenue is derived from advertising: third-party ads and

promotions that drive the creation of more Ning networks

• The basic Ning network comes with free 10GM of storage andfree 100GB of bandwidth. Translation: The church starts outwith a capacity of about 5,000 photos and 500 videos.

• To remove the ads and Ning promotions it will cost:– Remove ads: $24.95/mo– Remove Ning promos: $24.95/mo– Remove Ning from the site’s url $4.95/mo– Total monthly cost: $55 or $660/year

• When more storage and bandwidth are needed, they can beadded in 10GM and 100GB installments for $9.95/mo.

• Premium services for faster turn-around time on help requests isalso available. The church starts out with a 48-hour responsetime.

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Ning’s Weaknesses• Registration: Everyone on the UUCAVA network will have a Ning ID.

– It provides access to any other Ning network.

• Limited control of the Technology– All of us will know that our web home is hosted by a company that don’t

control at all. UUCAVA will have no control of network updates,maintenance and feature improvements.

• Some privacy controls are set globally and cannot be customized incertain features. Eg:– Discussion Boards (Forum): They cannot be set as private to members-only

unless the entire network is set as private.

– No Parental Controls: The only way parents will be able to track all of theirkids’ activities on UUCAVA online is if the family shares one user name andpassword.

• Parents must give their permission for kids 12 and under to have aunique screen name and password.

– Profile Privacy: The My Profile feature cannot be set globally as private forthe default. The church should recommend that each profile be madeviewable only to fellow members.

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Weaknesses cont.• Third-party affiliates: Members of V.O.I.C.E can participate only if we allow

individuals in V.O.I.C.E to register and have the same access/participation rightsof UUCAVA members.

– UUCAVA V.O.I.C.E members can set up a Group for themselves though.– VARUUM Yahoo Group has Rainbow Ministry members from several other churches.

The same goes for them.• Anything that VOICE and VARUUM do on UUCAVA can be viewable to affiliated members, but

they won’t be able to comment or subscribe to the respective groups.

• Search: Tagging is important on the Photos and Videos to ensure that searchreturns credible results from all the content on the site. Items baring the sametags appear for each other as Related Items.

• Changes in privacy controls: There can be a lag in time of a few minutes tolonger when members change their settings. Everyone should “refresh” thepages whose controls were changed and possibly clear their browser’s cache.

• Photos & videos: When uploaded to the Gallery they pass through an approvalprocess. When they are embedded into text entry box for display in blogs,discussions, groups and comments, they appear immediately without approval.

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Friending & Ministers• Concerns:

1. Exposure: Don’t want my personal activity known or confused/blurredwith ministry& inappropriate Comment Wall comments on the My Profilepage.

2. Overwhelming: Can’t keep up with what everyone is doing on the site.3. Favoritism: If I friend some but not others, then people will be hurt.

• Suggested ways for handling concerns:1. For you, the site is for your ministry -- nothing else.

– Members Only: Individuals in church member database can participate. Ifthat includes family, don’t discuss or reveal that which you don’t want knownby the membership or the general pubic if you choose to make anything onthe site that you do available to “Everyone” or “Anyone.” Those two wordsmean the same thing. “Anyone” does mean, the general public included. AndEveryone doesn’t mean “Just Members” - it’s anyone.

– Monitoring: In your Settings, on the Privacy page, either choose to approvecomments before they appear, or set viewing to “Just Me” to keep thecomments private. If someone is harassing you with messages, go to theirProfile page and click on the “Block Messages” link under the profile photo.

Friending & Ministers cont.2. Go at your own pace. Do not let the rate of activity control you.

Just browse the Latest Activity box on the Main page - scroll through it tosee “headlines”

Urgency: If something is so desperately important to a member and notevident by what the Latest Activity box relays, they will send amessage, phone or see you in church.

Blog about Friending and in it say you’ll do your best but there are noguarantees of response because of time constraints. Say the reallyimportant things should be told to you in person or through messagesor email. (You decide which of the two you want to direct questions to.Doesn’t really matter since ning will tell you if there are privatemessages waiting for you.--Can you establish a folder in your emailinbox into which all ning communication can be directed toautomatically?).

3. Favoritism is solved by Friending anyone who asks you to friendthemFriend everyone who asks because it will make them feel accepted, which

is central what you do. Not friending is contradictory to the sevenprinciples. Your behavior and activities on the site will be dictated bythis exposure. You’ll make choices. People will adapt.

Education effort: All efforts to train and educate the membership can dealwith “Online Pastoral Care” for who? The ministers!

Friending Pros & Cons

Pros:You’ll make people feel good. Friending is “intentional welcoming.”You’ll be able to see the video, photos and blogs of members who set access

controls for them to Friends. (You’re not obligated to look at them, andpeople know this or will learn, as stated previously)

Cons:Still nervous about friending because “Friends” may contact you too much, and

your Church email inbox will be overwhelmed?Control which activity sends email to you.Go to Settings, then Privacy, then email and choose what you wanted to be notified

for.Your Activities in the Latest Activity Box: Choose which of them you want to appear

in it from the Privacy Settings page. If you want to make occasional exceptions,turn off or on your individual choices, but remember to revert when you feel the“reported” activity is old news.

The site Administrator can also remove anything reported in the Latest Activity box. So letthat person know if something should come off. If the Admin reports back that it’s beenremoved but you still see it, it’s probably because of your cache.

Global “Friends” Access: You can’t specify individual friends to have access toyour meanderings on the site. “Just Friends” means all friends.

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Creating a Dynamic Community

• What it takes to create a dynamic community online– Imperative: Intentionally Connect Offline Church Life to Online Extensions

• Ministers mention it sermons, group meetings etc.

• Ministers hypertext and use multimedia in the online text of their sermons

• Ministers mention the latest topic in their blogs

• Lay leaders do all of the above

• Go green by sending members to the site. (Paper still should be offered for thosewho cannot go to the site.

– Feed a community or it starves• Be a role model upfront -- upload photos, embed videos, write a blog, start a

discussion and intentionally solicit people to participate

• Pre-population of the site: A site that starts with a big video and photo collectionmakes a difference. Music also does. Any content that can be consumed uponfirst login and for about 4 weeks and still be fresh for the members works.

Creating a Dynamic Community cont.

Upfront time commitment by admin staff/contractor and/orAdministrator

Timely reporting the latest off-line Church news highlightsRefreshing Highlights 1x a week with photos of weekly church lifeTaking the time to tag; to write captions for videos and photosIndividual attention to members as they come online for the first time

Intentionally Welcome: A message should be sent either through theMessaging/Inbox system or posted on the Comment Wall of each person’sprofile page.Helping people to see how to do an activity or task better or more easilyLeaving another positive or supportive comment for them when their activitiesstart to appear in the Latest Activity box

General release:When the site launches to all, the intensive member contact and care willlast for about 3-4 months. Then a routine will kick into place

Misc.

Creative Commons licensing rightsBecome well versed in this

Pre-register everyone in the member databaseSignificant opportunity to jump start the communityDiscuss pros and cons thoroughly

Enlist members (adult and teens) for summer content creationWho are our stakeholders in this effort?

MembersMinistersAdministrative staffChurch as an organizationTrustees? (Shaida Johnston and Desda Moss are in the test site)

Hold on to existing web site. It holds archives of sermons; more usesChurch legal counsel

And counsel is all it is. Lawyers are not gods. They provide advice; they do not dictateactions.

Check to make sure they know what they are talking about for online issues. Many don’t becauseit’s not their area of expertise