UTM Digital Analytics and Online Engagement

Office of Corporate Affairs

Why Digital Analytics and Online Engagement are important for UTM?

➢ To improve our efforts to enhance communication within the UTM community and beyond

➢ To improve the overall user experience (UX) and the UTM brand throughout the web and new media channels

➢ To improve the reputation of the university (Academic Reputation and Employer Reputation contributes 50% in QS World Ranking methodology)

➢ To strengthen relationships and trust in UTM brand

Ranking based on Webometrics

Rank Faculty / PTJVisibility(Inlinks)

Size (Presence)Rich Files

(Openness)

1 Language Academy 222,847 11,920 304

2 Faculty of Education (FP) 76,775 33,880 5,130

3 Faculty of Civil Engineering (FKA) 15,274 30,401 9,600

4 UTM Library 6,124 1,120,000 81

5 School of Professional and Continuing Education (SPACEUTM) 161,896 2,550 1700

6 Faculty of Computing 16,932 43,924 5,602

7 Faculty of Electrical Engineering (FKE) 14,388 40,300 5,460

8 Penerbit UTM Press 27,547 37,420 4,466

9 School of Graduate Studies 18,460 5,710 2,500

10 Faculty of Mechanical Engineering (FKM) 2,717 17,910 3,354

11 Faculty of Bioscience and Medical Engineering (FBME) 7,054 113,570 1,154

12 Faculty of Management 16,575 12,414 453

13 Faculty of Built Environment (FAB) 5,894 11,200 1,550

14 Faculty of Science (FS) 3,680 8,670 1374

15 Advance Informatics School 5,759 3,740 380

Ranking based on Webometrics

Rank Faculty / PTJVisibility(Inlinks)

Size (Presence)Rich Files

(Openness)

16 Institute of Bioproduct Development (IBD) 1909 4,050 1,490

17 Pejabat Pendaftar 555 8,290 985

18 UTM International Business School (IBS) 5496 42,400 285

19 Centre for Information & Communication Technology 1,531 66,900 68

20 Ibnu Sina Institute for Fundamental Science Studies (IIS) 6,688 6,000 260

21 Faculty of Geoinformation and Real Estate (FKSG) 103 6,380 573

22 Faculty of Chemical & Energy Engineering (FChE) 1,327 4021 445

23 UTM Razak School of Engineering and Advanced Technology 439 4,100 343

24 Malaysia Japan International Institute of Technology 536 3,730 330

25 UTM Lead (CTL) 3,208 1,678 174

26 Bendahari 141 4,430 247

27 Research Management Centre (RMC) 345 1420 269

28 Alumni Relations Unit 367 25,300 1

29 Office of Vice Chancellor 4,182 1,743 111

30 Office of Deputy VC (Academic & Internationalisation) 134 465 165

Ranking based on Webometrics

Rank Faculty / PTJVisibility(Inlinks)

Size (Presence)Rich Files

(Openness)

31 Office of International Affairs (OIA) 194 460 134

32 Office of Deputy VC (Research & Innovation) 13 623 107

33 Islamic Centre 162 432 97

34 Pejabat Harta Bina 96 1,200 77

35 Unit Persekitaran, Keselamatan dan Kesihatan Pekerjaan (OSHE) 290 1,030 66

36 Faculty of Islamic Civilization (FTI) 179 2710 28

37 Unit Kualiti & Pengurusan Risiko (QRiM) 14 299 56

38 Innovation and Commercialization Centre (ICC) 58 556 44

39 Centre of Lipid Engineering and Applied Research 7 217 31

40 Office of Undergraduate Studies 10 110 31

41 Office of International Affairs (OIA) 194 460 134

42 Office of Deputy VC (Research & Innovation) 13 623 107

43 Islamic Centre 162 432 97

44 Pejabat Harta Bina 96 1,200 77

45 Unit Persekitaran, Keselamatan dan Kesihatan Pekerjaan (OSHE) 290 1,030 66

Ranking based on Webometrics

Ranking based on News Submitted to UTM Newshub

www.news.utm.my

Ranking based on News submitted to UTM Newshub

Rank Faculty / PTJNews Submitted to

NewsHub *

1 Faculty of Built Environment 42

2 Faculty of Civil Engineering 4

3 Faculty of Geoinformation & Real Estate 3

4 Faculty of Science 2

5 Faculty of Petroleum and Renewable Energy Engineering 2

6 Faculty of Mechanical Engineering 2

7 Razak School of Engineering & Advanced Technology 2

8 Faculty of Biosciences & Medical Engineering 1

9 Institute of Bioproduct Development (IBD) 1

10 UTM Islamic Centre 1

- Faculty of Chemical & Energy Engineering 0

- Faculty of Electrical Engineering 0

- Faculty of Computing 0

- Language Academy 0

- Faculty of Education 0

- Malaysia Japan International Institute of Technology 0

- Faculty of Management 0

* year 2015-2016

Ranking based on News submitted to UTM Newshub

Rank Faculty / PTJNews Submitted to

NewsHub *

- Faculty of Islamic Civilisation 0

- Advanced Informatics School 0

- International Business School 0

- Perdana School of Science, Technology & Innovation Policy 0

- UTM School of Graduate Studies (SPS) 0

- Office of Undergraduate Studies (UGS) 0

- UTM Academic Registrar 's Office 0

- UTM Academic Leadership (UTM Lead) 0

- UTM Research Management Centre (RMC) 0

- UTM Innovation & Commercialisation (ICC) 0

- Penerbit UTM Press 0

- Office of Asset & Development 0

- UTM Centre for Information & Communication Technology (CICT) 0

- Centre of Community and Industry Network (CCIN) 0

- UTM Campus Sustainability Unit (UTMCS) 0

- UTM Equine Park 0

* year 2015-2016

Ranking based on News submitted to UTM Newshub

Rank Faculty / PTJNews Submitted

to NewsHub *

- UTM Equine Park 0

- Office of the Bursar 0

- Library 0

- Alumni Unit 0

- Health Centre 0

- Counselling Centre 0

- Sports Excellence Centre 0

- Office of the Vice-Chancellor 0

- UTM Corporate Affairs 0

- UTM Quality & Risk Management (UTM QRiM) 0

- UTM International 0

- UTM Technology Entrepreneurship Centre (UTM TEC) 0

- UTM Council of Professors 0

- Office of the Deputy Vice-Chancellor (Academic & International) 0

- Office of the Deputy Vice-Chancellor (Research & Innovation) 0

- Office of the Deputy Vice-Chancellor (Development) 0

- Office of the Vice-Chancellor (Student Affairs & Alumni) 0

* year 2015-2016

Ranking based on Social Media

Facebook & YouTube

Ranking based on Social Media (Facebook)

Rank Faculty / PTJFacebook

Page (Likes)YouTube (views)

1 UTM Islamic Centre 11090 11,812

2 Faculty of Civil Engineering 8367 20

3 Faculty of Chemical & Energy Engineering 5212 336

4 Faculty of Management 4298 154,732

5 Faculty of Electrical Engineering 4016 -

6 UTM International 3885 -

7 Malaysia Japan International Institute of Technology 3658 4,100

8 UTM Equine Park 3550 -

9 Faculty of Built Environment 3428 2,440

10 UTM School of Graduate Studies (SPS) 3,450 39,143

11 Alumni Unit 3303 -

12 International Business School 3180 1,876

13 Faculty of Mechanical Engineering 3078 -

14 UTM Campus Sustainability Unit (UTMCS) 2411 -

15 Institute of Bioproduct Development (IBD) 2161 9,717

Rank Faculty / PTJFacebook

Page (Likes)YouTube (views)

16 Faculty of Geoinformation & Real Estate 1975 33

17 UTM Technology Entrepreneurship Centre (UTM TEC) 1717 27

18 Office of Asset & Development 1714 1,769

19 Faculty of Computing 1589 2,866

20 UTM Research Management Centre (RMC) 1585 13

21 Faculty of Biosciences & Medical Engineering 1509 -

22 Language Academy 1419 -

23 UTM Innovation & Commercialisation Centre (ICC) 1306 -

24 Advanced Informatics School 1304 74

25 Perdana School of Science, Technology & Innovation Policy 1202 -

26 Faculty of Islamic Civilisation 1027 -

27 Faculty of Science 964 -

28 Razak School of Engineering & Advanced Technology 962 -

29 Faculty of Education 851 31

30 UTM Academic Leadership (UTM Lead) / (CTL) 593 79,371

Rank Faculty / PTJFacebook Page

(Likes)YouTube (views)

31 Office of the Bursar 541 190

32 UTM Centre for Information & Communication Technology (CICT) 498 19,719

33 Centre of Community and Industry Network (CCIN) 466 15

34 UTM Library 397 16,935

35 Penerbit UTM Press 182 -

36 UTM Quality & Risk Management (UTM QRiM) 143 -

- UTM Health Centre - -

- Counselling Centre - -

Analysis of the Ranking

● Most faculties and PTJ in UTM have yet realized the potential of online engagement and digital branding.

● Most faculties have Facebook page with less than 3,000 Likes ( while UTM Facebook has more than 200,000 Likes)

● Most faculties have difficulties in writing and submitting their news and stories through prepared channel.

Analysis Summary

What should WE do?

HOW Faculties and others PTJs can help UTM

in branding/promoting and ranking?

1. Increase the number of articles/pages on the faculty or PTJs website and social media in promoting:

a. Academic programsb. Facilities Offered in Facultyc. Staff and students success stories

(e.g. dean list, award and recognition etc)d. Related News & Events and Notices

Example

Example

2. Increase the number of inbound links to the faculty or PTJs domain

a. Showcase our expertise in front of a larger audience (Wikipedia, ResearchGate, Blogspot, Google scholar etc) and link to faculty/personal website

b. Remind all researchers to ask for inbound links from other universities and collaborators’ website, and even sponsors.

3. Remind all staff to complete their personal website

a. Update academic activities and publication list

b. Upload photos and pdf documents with research articles and stories

c. Upload pdf documents of presentations done at conferences

d. Upload pdf or image files of invitations to seminars and other events

Example

How can we help?• Branding Toolkits

http://brand.utm.my/

http://brand.utm.my/