Utilizing the Powers of Mobile Technologies
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Transcript of Utilizing the Powers of Mobile Technologies
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Sponsored by: A Service Of:
Utilizing the Powers of Mobile Technologies
Margaux Pagan
April 3, 2012
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Sponsored by: A Service Of:
Protecting and Preserving the Institutional Memories of Nonprofits Since 1993
www.cjwconsulting.com
(866) 598-0430 [email protected]
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Sponsored by: A Service Of:
Affordable collaborative data management in the cloud.
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Sponsored by: A Service Of:
Today’s Speaker
Margaux Pagan Principal,
DonorFuse Hosting:
Cheri J Weissman, CJW Consulting & Services, Inc.
Assisting with chat questions: April Hunt, Nonprofit Webinars
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Presented by Margaux Pagán of DonorFuse
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How would you describe your organization’s effort towards
going mobile?
◦ We don’t know where to begin
◦ We have launched a mobile based campaign
◦ We are all equipped but could always learn more
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Mobile devices and how their capabilities differ
The strengths and weaknesses of apps versus mobile website
Benefits of using text messaging campaigns beyond disasters/emergencies
Integrating your offline/online/social media efforts with your mobile strategy
Measuring the success of your mobile initiatives
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Blackberry
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Apple
Android
Blackberry
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Your data tells you, you are!
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ADVANTAGES • Can be created at low costs
• Speak directly to your supporters
• Integrate with social media
• Easily highlight your best content
DISADVANTAGES • Unreliable reporting
• Possible outsourced maintenance
• Limited information
• CAN’T ACCEPT DONATIONS
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Condensed version of your website
◦ Home Page
◦ Stories
◦ Featured News Topics
◦ Multi-Media
◦ Social Media
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Tap into a new generation of supporters
1.08 billion smartphones in use in the world
Create outbound messaging in a mobile-friendly format
Broaden your reach
Offer new avenue to receive donations
Track traffic and gifts
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Great way to capture email addresses
Start building your mobile list
Integrate with your traditional channels – mail, television, online
Accept donations up to $10 (Mobile Giving Foundation)
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Can’t receive donor information for future cultivation
Can’t send thank you/stewardship correspondence
$10 maximum limited for donations
Lag time of up to 60 days to receive donation from Mobile Giving Foundation
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You’ve created a solid mobile strategy
You’ve built a mobile app/website
You’ve launched a text message campaign
SO NOW WHAT?
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Direct Mail
Television
Website
Outbound Emails
Social Media
Donor Database
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Utilize your donor database
Depend on Google Analytics or other website analytics software
for tracking
Track donations from mobile separately to generate an
accurate ROI
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1) Research operating system capabilities
2) Review analytics of people reaching your website via a mobile device
3) Decide if mobile app or a mobile website will best suite your needs
4) Begin sending mobile-friendly versions of your online outbound communications
5) Is your database set up to preference “mobile donors” for future cultivation
6) Research various text messaging vendors & choose the best one for you
7) INTEGRATE!!
8) Measure your success using an online analytics software
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Sponsored by: A Service Of:
Find listings for our current season of webinars and register at:
NonprofitWebinars.com