Utilizing Social Media for Mobile App Promotion is a Good Strategy

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Social Media platforms are the best marketing

tool to promote you mobile apps. You can invest

according to your budget and help save your

app becoming a zombie and later on expect a

high ROI when the app becomes more and more

popular.

Utilizing Social Media for Mobile

App Promotion is a Good

Strategy

ou have worked for ages and

came up with a mobile app that

nobody is keen on purchasing or

even does not want to download it for

free. Well Social media optimization is

here to help you out with this

problem. Social media platforms

enable you to reach the masses with

just a few click of a button. There is

no other cheaper and effective way of

letting the world know about your

mobile app. In today’s world,

everybody is having an account on

Facebook, just imagine if you could

reach thousands of people through

social media and market your app;

won’t your app perform as desired?

Did you know, in July last year Google

Play hits the one million apps mark

and later that year Apple too reached

one million apps on iTunes.

As you all know social media is free or

at least parts of it are, there are some

strategies on how to use a social

platform efficiently. Some strategies

that work on Facebook might not

work on Google+ and vice versa.

Choose a platform that suits you the

best and read about it to know more,

then implement a plan according to

your analysis. It is not a difficult task

to get 100 likes these days on a social

media website like Facebook. The

advantage of this is that when you

post something it gets liked or +1 by

users, it goes into the feeds of users

and many more people get to know

about it in the process.

Almost all the top apps have one thing

in common; they come inbuilt with

social media integration. This helps

to post your high score and

achievements on social media, in fact

its marketing if you see from a

company’s prospective. Take for e.g.

candy crush saga, everybody gets a

notification regarding joining the game

sooner or later, it is viral marketing,

where more and more people get

attracted towards that app. The easier

you will make it for your app users to

share information, the more people

will get to know about your app.

Last but not the least write blogs

about your app or hire someone to do

it for you. A blog is a form of social

media, yes, that is right because

people can follow it, comment on it,

interact with the writer, share it and

like it.

There are many developers who have

started using blog to gain publicity in

the last couple of years; it has rather

become a trend these days to write

blogs and articles. Try to integrate

this aspect as well to reach more

audience and help spread the word

about your app. Click on Advertising

On Mobile and get more information.

Y

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