Utilization of Social media in the fashion industry

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UTILIZATION OF SOCIAL MEDIA IN THE FASHION INDUSTRY Elyese Johnson, Kate Nehra, Jack Goggin

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Utilization of Social media in the fashion industry . Elyese Johnson, Kate Nehra , Jack Goggin. Fashion Industry . Harper’s Bazaar was established in 1867 Economic Collapse of ’ 08 Trouble fully integrating into the digital age Fully integrated . Vogue vs. Harper’s Bazaar Overview. - PowerPoint PPT Presentation

Transcript of Utilization of Social media in the fashion industry

Page 1: Utilization of Social media in the fashion industry

UTILIZATION OF SOCIAL MEDIA IN THE FASHION

INDUSTRY Elyese Johnson, Kate Nehra, Jack Goggin

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Fashion Industry • Harper’s Bazaar was established in 1867

• Economic Collapse of ’08

• Trouble fully integrating into the digital age

• Fully integrated

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Vogue vs. Harper’s Bazaar Overview

Est. 1867 Est. 1892

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Pinterest

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Voguepedia

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vs.

Public Exclusive

Affordable Quality

Marketing Differences

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Revolve Clothing vs. Shopbop Overview

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Shopbop Facebook

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Shopbop Twitter

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Revolves Facebook

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Revolves Twitter

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Conclusion