Utility or beauty in content marketing
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Transcript of Utility or beauty in content marketing
Sport shoes or oxfords? Van or cabriolet? Utility or beauty?
It is eternal question
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Design is a nice package that draws attention
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What you want to communicate is a true value
Let’s look at three examples of powerful tools where utility
won over the appearance
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Look at this infographic from the beginning of
XX century
click here
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