Utility and adoption of Enterprise Social Networks

Utility = AdoptionOn Enterprise Social Networks

Introductions

Millennials

Source: whymillennialsmatter.com

What millennials want

• Flexibility• Workplace culture• Community• Transparency• Recognition

Source: PwC Millennials Survey, http://pwc.to/1StteES

What they get…

Productivity savings

25-30% 30-35% 25-35%

Source: McKinsey, 2012, http://bit.ly/1osddCD

But…

Use cases

A group of people… doing somethingon the ESN

…to achievea business benefit

WHO WHAT WHY

Wide use cases

Tribes

#intranet

#user-research

#womenintech

Deep use cases

Replicablemodels

Find use cases

• Align with strategic goals

• Overcome barriers to delivery

• Solve problems• Delight users• Overcome

inefficiencies

Affordances

Prioritisation

• Visibility• Value• Flexibility• Risk• Complexity

DO THE HARD WORKto keep it simple

Lesson learned…

X✓

Utility + usability = adoption

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