Utah Valley University Presentation
55
@97thFloor @SaunderSchroed slideshare.net/97thfloor/
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date post
12-Sep-2014 -
Category
Marketing
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1.125 -
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description
A presentation given to digital media students at Utah Valley University, covering Content Marketing, SEO, Social Media Marketing, and Analytics.
Transcript of Utah Valley University Presentation
intro
Squints
unpredictable
you could be pushed out of sight
and your data could disappear overnight
quality
four e’s (of content)
entertain, educate, engage, elevate
three c’s (of content)
entertain, educate, engage, elevate
YouTube
video
youtube.com/watch?v=gd2aNEHKj1o&noredirect=1
entertain
alright, let me break it down to you right quick
creation
staged !!edited footage to look like a security camera !!and added that nice Vivint logo
check list
entertain, educate, engage, elevate
educate + engage
mystery = educate + engagement
educate + engagement
sharing stories, life lessons…
…experiences, wisdom on wisdom
(for content)
educate + engagement(for brand)
check list
entertain, educate, engage, elevate
elevate
results
1,000,000 YouTube views in less than a week !21,000+ facebook shares !56,000+ embeds, mentions, and links !2.5 million+ aggregated views !4,000 aggregated comments !50,000+ social shares
repurpose
what’s cool about this, besides an additional 200k+ views?
…user submitted
brand mentions
averaged 15-20 brand mentions per day
brand mentions = opportunity
results
what would SQUINTS do
no short cuts
check list
entertain, educate, engage, elevate
social postcards
social post cards
social shares
optimized for twitter
optimized for facebook (opengraph)
referral traffic
103 followers 3,770 followers
increased pinterest followers
BuzzFeed
Buzzfeed stats last month…
buzzfeed article
social card in slides
shares on article
We’ve seen around 10% of total views as referral traffic
10% of 370,000 = 37,000 views
traffic to article
Slideshare
repurpose
slideshare
do it again
slideshare
BuzzFeed post
Placement within post
buzzfeed
referral traffic
interactives
jonnegroni.com/2013/07/11/the-pixar-theory/
awesome theory !
Problem: took 2 1/2 to 3 hours to understand
be SQUINTS
+
=squints MARRIED wendy…and HAD 9 kids
which equals
=
at least 9 great nights for squints
