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Utah Transit Authority Utah Transit Authority

Open Payments UpdateOpen Payments Update

Smart Card AllianceSmart Card Alliance

Transportation CouncilTransportation Council

Craig RobertsCraig RobertsUtah Transit AuthorUtah Transit Authorityity

Philadelphia, PAPhiladelphia, PA

September 18, 2012September 18, 2012

Electronic Fare Collection System Launch Electronic Fare Collection System Launch ––

January 1, 2009January 1, 2009

•• Infrastructure DeploymentInfrastructure Deployment–– Readers at all doors of 530 fixed route Readers at all doors of 530 fixed route busesbuses

–– 170 validators installed on 35 TRAX and 170 validators installed on 35 TRAX and FrontRunner platformsFrontRunner platforms

–– CommunicationsCommunications•• Wireless gateways on buses that support Wireless gateways on buses that support WIFI in four depots and 3G continuous WIFI in four depots and 3G continuous mobile throughout service areamobile throughout service area

•• Fiber communication to all platformsFiber communication to all platforms

•• Link to hosted back office operated by ERG Link to hosted back office operated by ERG in Concord California via internetin Concord California via internet

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CharacteristicsCharacteristics•• Initial ProductsInitial Products

–– Third party paid passes Third party paid passes –– ECO, ECO,

Ed, SkiEd, Ski

–– Contactless credit acceptance for Contactless credit acceptance for

full single adult faresfull single adult fares

–– Add products incrementallyAdd products incrementally

•• Account based Account based –– business rules business rules

and transaction processing in and transaction processing in

back officeback office

•• Open payments acceptanceOpen payments acceptance

•• Rail inspection with handheld Rail inspection with handheld

NFC devicesNFC devices

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2011 2011 –– Base Functionality Base Functionality

CompletedCompleted

•• Red light reliability on buses Red light reliability on buses –– 98%+98%+

•• Effective inspectionEffective inspection

•• Hard enforcementHard enforcement

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InspectionInspection

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New Business ArrangementsNew Business Arrangements

•• Isis NFC Salt Lake City Isis NFC Salt Lake City

Launch Launch –– Fall 2012Fall 2012

•• Agreement reached with VIX Agreement reached with VIX

Technology (ERG) for Technology (ERG) for

distance based fare distance based fare

calculationcalculation

•• Selection of InComm as Selection of InComm as

prepaid program managerprepaid program manager

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New Fare StrategyNew Fare Strategy

•• Next phase for electronic fare collection Next phase for electronic fare collection –– move all fares to:move all fares to:

–– Pay per tripPay per trip

–– Distance based fare model (e.g., 20 to 50 cents per mile)Distance based fare model (e.g., 20 to 50 cents per mile)

•• To be accompanied by availability of prepaid, payTo be accompanied by availability of prepaid, pay--asas--youyou--go go

products to cover all of UTAproducts to cover all of UTA’’s customer market segments s customer market segments

•• All payment media will comply with open payment card, processingAll payment media will comply with open payment card, processing

and security standards and security standards

•• These products to be administered by a Program Manager that These products to be administered by a Program Manager that

excels in payment processing and prepaid card programs in the U.excels in payment processing and prepaid card programs in the U.S. S.

ArchitectureArchitecture

•• Based on the system in place, the UTA back office will Based on the system in place, the UTA back office will

–– Turn taps to distance based trips, and Turn taps to distance based trips, and

–– Calculate the distance based fare for each passenger trip Calculate the distance based fare for each passenger trip

•• The trip/fare data will then be passed to the Program The trip/fare data will then be passed to the Program

Manager for transaction settlement against prepaid and Manager for transaction settlement against prepaid and

pay as you go open payment accounts. pay as you go open payment accounts.

•• UTA back office will also obtain account authentication UTA back office will also obtain account authentication

data from the Program Manager for use in a realdata from the Program Manager for use in a real--time time

validation server that will determine card validation server that will determine card

acceptance/rejection at the validator.acceptance/rejection at the validator.

Initial Prepaid ProductsInitial Prepaid Products

1.1. Closed loop prepaid card sales and revaluing through Closed loop prepaid card sales and revaluing through

InComm retail merchant networks and UTA outlets,InComm retail merchant networks and UTA outlets,

2.2. Web based distribution, revaluing, and registration of Web based distribution, revaluing, and registration of

prepaid cards.prepaid cards.

3.3. Reduced fare photo ID card sales through UTA Reduced fare photo ID card sales through UTA

customer service centers that determine eligibility for customer service centers that determine eligibility for

seniors and disabled.seniors and disabled.

4.4. Processing of bank issued contactless card open Processing of bank issued contactless card open

payment transactions.payment transactions.

Subsequent PrepaidSubsequent Prepaid

1.1. LoyaltyLoyalty

2.2. Third party program replacementThird party program replacement

3.3. GPRGPR

4.4. Registration of bank issued contactless Registration of bank issued contactless

(open payment) cards for prepaid (open payment) cards for prepaid

accounts.accounts.

5.5. Platform kiosk dispensingPlatform kiosk dispensing

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Projected MilestonesProjected Milestones

•• Capacity to calculate distance based fares Capacity to calculate distance based fares

–– December 2012December 2012

•• Market trial of distance based fares using Market trial of distance based fares using

prepaid media prepaid media –– Spring 2013Spring 2013

•• Prepaid media launch Prepaid media launch –– Summer 2013Summer 2013

•• Launch of distance based fares system Launch of distance based fares system

wide wide –– subject to modeling and market subject to modeling and market

researchresearch

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Thank you.Thank you.

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