UT Fact Sheet 2011

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    FACT SHEETTEXAS STUDENT MEDIA

    OFFICERetail AdvertisingP 512.471.1865F 512.471.1576

    ClassifedsP 512.471.5244F 512.471.1576E [email protected] dailytexanonline.com/classifeds

    Physical Address2500 Whitis Avenue

    Austin, Texas 78712

    Mailing AddressPO Box D

    Austin, Texas 78713

    PERSONNELJalah GoetteAdvertising DirectorP 512.471.3851

    Brad CorbettAdvertising ManagerP 512.475.6719

    Carter GossBroadcast Manager &SponsorshipsP 512.475.6721

    Joan BowermanCampus/National Adv. Rep &

    Advertising ConsultantP 512.232.2229

    CJ Salgado

    National Adv. RepP 512.471.8590

    Elena WattsLayout & ProductionP 512.232.8351

    Felimon HernandezCreative ServicesE [email protected]

    Adrienne LeeSpecial Editions CoordinatorP 512.471.5887

    PRINTTHE DAILY TEXANWeb dailytexanonline.com

    Fall/Spring Circulation 15,000

    Summer Circulation 15,000

    Audience 48,000 readership

    Weekly Reach 95% UT Community

    Non UT Readershipo27% other colleges/ 73%proessionals

    PRINTTEXAS TRAVESTYWeb texastravesty.com

    Circulation 14,000 per issue

    Reach72% UT readers, 28% proes-sionals, alumni, parents

    Audience 90,000 Monthly Readers

    Published7 times/yr/ (3 in all, 3 inspring, 1 Best o Summer

    Selling Points

    Largest college humor

    publication in the nation Won Chronicles Best of

    Austin 03, 04, 05, 06, 09 Distributed & handed out

    on campus

    PRINTOUR CAMPUSWeb insideourcampus.com

    Audience 22,000 aculty & sta

    Average Faculty Income $85,949

    ReachDistributed to departmentalmailboxes

    Published 8 issues per year

    Selling PointsOnly way to reach just UTProessionals

    DIGITALTHE DAILY TEXANWeb dailytexanonline.com

    Avg Daily Impressions 16,607

    Avg Weekly Impressions 116,250

    Avg Monthly Impressions 465,000

    Avg Daily Unique User

    Sessions10,600

    Selling Points NA

    BROADCASTKVRX 91.7Web kvrx.org

    Audience 62,000 weekly listeners

    Type of AdvertisingUnderwriting only (no call taction)

    HoursOn air: M-F 7pm-9am // SaSun 10pm-9am // ONLINE24/7

    Most Popular Programming 7pm-1am/ 7am-9am

    Most Popular TSM WebsiteRates are hal o Daily TexaOnline

    Underwriting rates

    :15 second spot $15.00:30 second spot $30.0099 name mentions $200.0(mentioned at top o hourevery hour Mon-Sun)

    Selling Points

    None of the hits all the tim International following

    Listeners will support bus

    nesses that Underwrite KV

    BROADCASTTSTVWeb texasstudenttv.com

    Reach

    30% o UT students watch(17,127) // primarily dormaudience250,000+ Austin residenceantenna channel 29.1

    Channels 29.1 Digital Antenna Channel 15 dorms: 24/7

    Type of Advertising

    :15+ :30 second commerc

    Just Like Regular TV.

    Rates$250 or 120 commercialsrun Mon-Sun (high requen

    Selling Points

    Most affordable way to

    reach new students Captive audience in all UT

    on campus dorms High frequency for afford

    able rate

    TEXAS

    STUDEN

    MEDI

    Modifed March 17, 2011 8:2