Using Webinars as a Marketing Tool
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Transcript of Using Webinars as a Marketing Tool
Using
enveritasgroup
webinars as a
marketing tool @
Why webinars?
Industry Expert • Rather than pitching and selling
to your customers, you are offering value and increasing their knowledge
• Paints you as an expert and lends credibility to the products and services you offer
Lead Generation • Include lead generation
questions in sign-up form (just ask for phone, email, name & company)
• Send follow up newsletters that offer value like free advice in a white paper
Announce Events,
• Announce new product/event in webinar (make sure you weave this in without too much promotion)
• No cost, can reach thousands of
people
Products, etc.
do I host a How
webinar?
Knowledge &
• Offer useable, interesting content • Be knowledgeable and
passionate By doing these things, you create value for yourself and your company.
Passion
For example:
This infographic shows how knowledge and statistics can help your case
Step 1: Audience • Create an audience via social
media, a blog, e-newsletters, etc.
• What does your audience want?
• Offer a free white paper download/other incentive to sign up
Step 2: Planning • Practice, practice, practice
• Time yourself
• Use more images than text
• Write an outline (no script, so you don’t sound robotic/scripted)
Step 3: Begin • Be on the call 30 minutes early
• Remind users that the webinar will start soon and to be ready to take notes/ask questions
• Invite them to ask questions DURING the webinar
• Have an initial slide with webinar title and twitter handle
Step 4: End
• Tell your audience that there is a special discount, giveaway, or download at the end
• Answer questions
Hosting platforms
ZipCast • SlideShare’s webinar platform • $19/month (SlideShare Pro account) • Simple and very easy to use • No limit to attendees • Can see audio, slides, or video of
presenter
MeetingBurner • Clean interface • Easy to use • Can use Paypal
to collect payments • Can record & upload webinars
to social media
www.meetingburner.com
AnyMeeting • Free • Include a survey in sign-up • Con: includes ads in sign-up
form
www.anymeeting.com
Google+ Hangouts • Free, need to download an app • Many online tutorials • Most people have gmail and a
Google+ profile
EnveritasGroupContentMarketing
In short… Webinars are a great marketing tool with lots of great benefits and proven ROI. Take advantage of them!
enveritasgroup