Using Web 2.0 tools to drive take-up and engagement
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Using Web 2.0 tools to
drive take-up and engagement
Simon Wakeman
Head of Marketing
SOCITM
2 June 2009
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social media
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PARTICIPATION
it’s about…
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council
residents
publisher vs audience
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OPENNESS
it’s about…
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CONVERSATIONS
it’s about…
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council
residents
two-way conversations
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council
residents
two-way conversations
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COMMUNITIES
it’s about…
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CONNECTIVITY
it’s about…
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Screenshot of links, resources,people
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PEOPLE
it’s about…
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BE AWARE & READY
1.
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•map the local online community
•monitor for key issues
• broader models for delivery?
• online networking
external
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• skillsets and responsibilities
• organisational culture
• policies and processes
• look for advocates
internal
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PARTICIPATE
2.
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• respond and engage online
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• signpost online services
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CREATE AND SHARE
3.
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• use social media channels
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Medway
Council
100
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Medway
Council
RSPB
100
765
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Medway
Council
RSPB
SCC
100
765
478
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Medway
Council
RSPB
SCC
100
765
478
1243 people
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Medway
Council
RSPB
SCC
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• be where your residents are
•make clear links to online services
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COUNCIL WEBSITES AND BEYOND
4.
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• is the website social-media ready?
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• think beyond the website
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• need to deploy rapidly
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this is about more than driving
traffic to council online services
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think more about deeper engagement
than one-off transactional website use
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fundamental change in relationship
between people and local government
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+44 (0) 7771 701902
twitter: simonwakeman
www.simonwakeman.com/wts0609
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Image credits: http://www.flickr.com/photos/mr_mo-fo/3570580386/
http://www.flickr.com/photos/adrianshort/1498875801/
http://www.zoomorama.com/2477f0e8b447bb6570493cdac464c41f
Others: iCrossing/Antony Mayfield:
http://www.icrossing.co.uk/fileadmin/uploads/eBooks/What_is_Social_Media
_iCrossing_ebook.pdf