Using visual triggers for brands

What is visual thinking?

It is a phenomenon of thinking through

visual processing.

Visual thinking uses the part of the brain that is emotional and creative

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What is

visual brand language?

Desing elements, such as:

colours

materials

shapes

typography

composition

finish

and to make a difference in consumer’s mind

in order to be remembered

What’s wrong with using words?

Nothing!

but your brand needs a visual trigger that triggers in the idea that is original and authentic.

…that is the real thing.

How many people will remember your slogan after an advertising campaing?

In the past 107 years, Coca-Cola has used 157 different advertising slogans

most of these are totally forgettable

but something remained constant…

Coca-Cola’s shape bottle is a Powerful Visual Trigger

Coca-Cola’s visual trigger is authentic, unique and……

crosses the international borders without needing translation

is an important asset for your brand

so, combine simplicity with uniqueness and create a visual trigger that is instantly recognizable at a distance

because…

Madalina Balaban

Social Media Executive for We>BuzzCorp

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