Using Vinylmint for Social Engagement

Vinylmint forSocial Engagement

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There are many ways to use Vinylmint

Content Acqusition

Social Engagement

Contest Metrics

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Content Acqusition

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Crowd Source Sounds on Vinylmint

Project Name

Description

Audio Examples

Heaven

Paradise

Sunshine Nightlife

Create Contest

Upload

Musicianscreate and

submit sound samples

Musicians browse available contest

Creative directorscreate contest

Provides:Audio samples

Specificationsof contest

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Sound unifies.

Vinylmint empowers brand managers who want to leverage the crowd to improve their ROI on social engagement,

and exploit growing niches of brand evangelists.

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Personalize your content.

Brand Evangelist can share our content on social media sites like Facebook, Twitter, Tumblr, Pinterest, and Craigslist

Brand evangelist are the agents who make your content viral.

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Test Ad Engagement.

A/B test the the sounds used in your advertising content by using a sound contest.

Create multiple contests and target them at specific audiences to and measure their engagement with

the sound.

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Vinylmint is more than sound.

Share your pictures and videos. Sound used with these forms of media convert 1 out every 12 visitors interacting

with a Vinylmint campaign into a brand evangelists.

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Tap into your archives

Use Vinylmint to share historical audio and archived ads. Create contests to engage targeted

audiences and increase consumption.

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Social Engagement

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The Process ofSocial Pollination

Top 10semi finalistsare selected

Ad pageis created, and submissions are

surveyed

Contest is launched

2

Winner is selected

4


31

cycle-trader

Elements, as video, pictures and audioare used to describe the needs

of the campaign.

Launch the contest


1

cycle-trader

Submissions are taken until the deadline and 10 semi finalists are selected and listed

on the competition’s page

Review the submissions

2


The top 10 are survereyed, within social communities.

Review the communitiesfeedback


3

Winner is selected and announcedon the web and social networks.

Select the winner

4


Use Custom Pages

Instead of just creating advertising content, create conteststhat contain custom URLs, and targeted sound content.Using contest derived sounds increases brand awareness

and increases the reach of social interactions around the brand.


Sound Discovery

Find quality sound solutions at a competitive price,and use the worldwide network of musicians to maintain

your competitiveness.


Enhance an ads distinction

Increase your brands equity with external ideas.


Create a talent roster

Vinylmint can serve as a recruiting tool for findingwork for hire sound designers who are actively looking

for work at a competitive price.


Case studies


Speek: Custom voice over for multinational reach

Create Branded Promotional Campaigns


Contest Acquisition Cost: $250

Submissions: 43 voiceover clips

Outcome: Reached 5 different countries through the voice over workand perzonalized the user’s experience with the menu options.

Content Acquisition Cost: $125

Create Branded Promotional Campaigns


Soundscapes: Produced the narration for the documentary.

Outcome: Created a virtual audience to pre screen the documentary across the contest’s participants social networks.

Submissions: 92 instrumental tracks

Roger Brown’s: Acquired custom contest for the HR department

Custom Content for Media Departments


Submissions: 44 voiceover clips

Contest Acquisition Cost: $200

Outcome: $40,000 cost saving in employee training

Be the talk of the city

Create custom sounds.

Localize your advertising content.

Use sound designers as brand evangelist.

Retain work for hire talent.

Engage with your audience through sound.

A/B Test your content using Vinylmint Polls.


For Additional Resources

Byron Morgan

+01 757 295 7757

[email protected]

www.vinylmint.com


Using Vinylmint for Social Engagement

Marketing

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