HOW TO ELEVATE RECRUITMENT THROUGH VIDEO STORYTELLING

USING VIDEO TO TELL YOUR EMPLOYER BRAND STORY

LAUREN NIPP// Marketing Operations Specialist // @LAUREN_NIPP

SARAH BOLAND // Visual Storyteller // @BOLANDIA_YVR

Nurse Next Door is a home care service providing care for seniors in the comfort of their own home while helping them achieve Happier Aging.

Find a Better WayPassionate About Making a DifferenceWOW Customer ExperienceAdmire People

#SQUADGOALS

Personal ConnectionBrand AwarenessIncrease of Quality ApplicantsResources for employees to share

How Video Has Impacted our Employer Brand

KPISEngagement ReachClicks to Careers Page# of Applicants

RECRUITING VIDEO IDEASCULTUREWORK PERKS SPECIFIC ROLE RECRUITING OFFICE EVENTSCELEBRATIONSVIRAL TRENDS & CHALLENGESEMPLOYEE TESTIMONIALSSPONSORED EVENTSRECRUITING FAQSHOLIDAY VIDEOS

PRE-PRODUCTION

PRE-PRODUCTION

WHAT?

WHAT?

WHY?

WHY?

WHEN?

WHEN?

WHO?

WHO?

WHERE?

WHERE?

HOW?

HOW?

PRODUCTION

PRODUCTION

TIPS FOR SHOOTING

TIPS FORFILMING

INTERVIEW TIPSDo not send questions ahead of time if possible.Look off camera to the interviewer.Punch in and out for each question & get them to include question in answerEye level with camera or phone

Get somebody else to do the interview if youre shooting.Leave clean breaks and pauses between questions & include the question in the answerDo not start with so or um.

TIME TO PRACTISE!(groups of 3)

FACEBOOK LIVE&INSTAGRAM STORIES

POST PRODUCTION

POSTPRODUCTION

TEXT & CAPTIONS

$ AUDIO JUNGLE$$ PREMIUM BEAT$$$ MUSIC BED

CTA & LOGO

BRANDING BRANDING BRANDING

Facebook & Boosted Post

FACEBOOK BOOSTED POSTS

#YOURHASHTAG

COMPANY WIDE COMMUNICATION & INCENTIVES

@NurseNextDoor

@Nurse.Next.Door

Facebook.com/NurseNextDoor

WE HAVE A GIFT FOR YOU!@nursenextdoor

1) Follow us on Twitter:2) Download our free Takeaway Sheet of todays presentation.

3) Retweet it to share with others!

QUESTIONS?@LAUREN_NIPP @BOLANDIA_YVR