Using Twitter to Engage Stakeholders, Enhance Communication and

Improve Culture

MASSP Principal’s Summit

Wendy Zdeb-RoperMichigan Association of

Secondary School PrincipalsExecutive Director

wendyz@michiganprincipals.org

Follow @massp on TwitterFind me on LinkedinJoin #masspchat Mondaynights from 8-9pm

Participants will… Review a bit of Twitter 101. Consider personal vs. school Twitter

accounts as well as building vs. district accounts. Who Tweets what?

Learn how Twitter can enhance collaboration and celebrate your school/district.

Explore Twitter as a source of professional collaboration and learning.

Leave with actionable take-aways!

Session Learning Targets

What does a Tweet Communicate?

Twitter Abbreviations

Setting Up an Account

Two Important Considerations: Should you have a personal

Twitter account or a School account (or both)?

Who should manage/have access to the school Twitter feed?

Twitter Accounts…

What should a District/School tweet about? Innovative strategies & school news Include links and pictures Influential education articles Thoughts and quotes - think aloud! Promote District/School meetings/events Tell people where you are and what you’re doing

What to Tweet

What should an District/School tweet about? Microblog using event hashtag from important

meetings. Support other educators - retweeting or

“favoriting” will show that you enjoyed a tweet. Some personal info - show your human side.

What to Tweet

It’s ok to be a real person…

Favorite to save or to acknowledge…

Re-Tweet Good Stuff

What it looks like when you re-tweet something…

What it looks like when someone re-tweets you…

Twitter is 2 Way Communication

#swcrkPLN

The spark

The fire

#swcrksnowday

School Hashtags

#GoWO, West O

ttawa HS hashtag

#Woplc District TweetchatTuesday nights

District Hashtags

Walle

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Conso

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#wle

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District Tweetchat #wleced Tuesday Nights

School Accounts…Who says what?

Hootsuite- Preschedule Tweets

Twitter Tracking: Hashtracking

Promote your Twitterfeed…

Integrate your

Twitterfeed into the District/Sc

hool webpage

How do you build a following? Tweet-Torial Host a webinar or a live session to help stakeholders

learn how to use Twitter. Use students or staff proficient in Twitter to facilitate

the Twitter night and/or a webinar. Focus on basics as well as using Twitter to follow

happenings at the school and for learning.

Engage Stakeholders

Don’t stop and start. Once you establish a feed, post daily.

Share the posting responsibilities with staff. Include Twitter info every time you do a

presentation…build your followers. If you start a chat, stick with it. It might be slow

to grow…get buy-in and ownership from your Board.

Twitter Cautions…

Twitter is an excellent way to learn and connect professionally.- Tweetchats- Follow conference hashtags- #Principals14- Follow education organizations, other

educators, schools, districts, researchers, etc.- Ask questions of your followers to get

feedback, input and ideas

Build Your PLN

Professional Conversations

#masspchatEvery Monday 8-9pm

Tweetchats for PD

Just last week, the Advanced Ed Conference was taking place in Novi: #aemi2014

Also last week, the Association for Middle Level Educators Conference was in Nashville, TN: #AMLE2014

Event Hashtags

What is your District doing with Twitter? Who manages your feed? Have you tried a Tweetchat? Do you establish #hashtags for events? How active of a Twitter presence is there at the building or

individual educator level?

What are your actionables from what you’ve learned?

Twitter Table Talk…

@TammyJacksonEJ @poolesa@JustinJennings6 @MrBernia@TracylnWilson @Mingchri@DonnaBoughner @NapDillon@Mike_Alley59 @eskyprincipal@Cfeneley @phungerf@shphilmore @PrincMrJensen@mikebaszler @jmessenger34@MrCarlsonSHS @scott_kapla@MrGabriel_GLHS @jarema_karen@AndyK_PHS @PeterLoFiego

MI Principal’s Who Tweet

@Lindenprincipal @PrincipalKMS @PrinRipmaster @MrDMcKay1 @vanderslicechri @JayVesperman @cwoolman06 @MsL_L_Wells @joezessin @bgrahamJPS @jordanbeel @phiteach @APChrisParker @melynchek @SPrestonBR @DebbieRedlin @GoPHSNorthmen @PrincipalLedlow @CarrieAmmons1 @ValerieBoggan

MI Principal’s Who Tweet

Grand Haven HS: @Ghhsbucs Lamphere HS: @LamphereHS Rockford HS: @RamPrideNews Novi HS: @Novi_HS Shepherd HS: @shs1greatthing O.E. Dunckel MS: @DunkelMS Parcells MS: @GPParcells Olivet HS: @Olivet_Eagles Carmen-Ainsworth: @CarmenAinsworth Holt HS: Holt_HS Portage Northern: @PortageNorthern

MI School Twitterfeeds

David Britten @colonelb Dan Jonker @dljonker David Tebo @tebotweets Karen McPhee @kmmcphee Nick Ceglarek @nceglarek Brian Davis @bdavisHPS Steve Matthews @docmatthews Ben Barton @BenBarton299 Kenneth Gutman @kennethgutman Kevin Ivers @LuckyBreak6 Stiles X. Simmons @StilesXSimmons Daniel Nerad @dneradsupt Tricia Hill @tlhill4 William Skilling

@SuptSkilling David Richards @DrDaveFPS Scott Koziol @scottkoz Peg Mathis @PegMathis Jose Vera @josenvera Rob Glass @glasr333 Dave Barry @dbarry05 Mary Marshall @marshallmary Ron Caniff @RCaniff

MI Superintendent’s Who Tweet

Dennis Furton @Dfurton Paul Hartsig @Paul_Hartsig Scott Felkey @sfelkey Michael Sweet @msweetwhs Gerald Hopkins @khpssuper John Prescott @SupfromYup Jeffery Haase @JefferySHaase Joseph Murphy @jmurphy36 Paul Shepich @Pshepich Jo Spry @SpryJo Tom TenBrink @tenbrinktweets Michael Paskewicz @DrPaskewicz Thomas Martin @Thomastmart Michael Sharrow@MichaelSharrow2 Matt Wandrie @SuptWandrie Charlie Schwelder

@CharlieSchwedle Vickie Markavitch @Vmarkavitch Christine Johns @ucsjohns Susan Meston @susanmeston John Searles @SuptSearles Ronna Steel @Steelronna Tony Habra @SupeTony

MI Superintendent’s Who Tweet

@MASA_GOV @MAISA_GOV @MASB @TeacherPolicy @TriCo4PubEd @GLEP

Ed Policy Organizations

@ASCD @EducationWeek @NASSP @edutopia @TimElmore @Doug_Lemov @TeachingChannel @DanielPink @UWCEL @TechSmithEDU @MSUCollegeofEd @SchoolLeadersN @robertjmarzano @HuffPostEdu @MarzanoResearch @ACTStudent @OhioPrincipals @ACT

Ed Organizations, National Speakers, Researchers, Universities…

Twitter Support

http://en2t.weebly.com/

Twitter Resources

A new online support community called #Nt2T for new teachers to Twitter.

A five-part Twitter 101 ecourse aimed at getting novice social media users up and connected.

http://www.edutopia.org/blog

“Change can be a challenge. But change is also an opportunity; an opportunity to take the lead, to grow, to succeed. By all means, don’t fear change! Embrace it. It’s your only path to the future.”

- Sarah L. Sladek

Remember…

Wendy Zdeb-RoperMichigan Association of

Secondary School PrincipalsExecutive Director

wendyz@michiganprincipals.org

Follow @massp on TwitterFind me on LinkedinJoin #masspchat Mondaynights from 8-9pm