Using Twitter & LinkedIn for your Career as a College Student
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Transcript of Using Twitter & LinkedIn for your Career as a College Student
Twitter Basics:
Source: Socialnomics 2014
Source: Socialnomics 2014
How will you stand out?
You
Others in your Industry
Industry Thought
Leaders/Experts
Coworkers/ Colleagues/ Classmates
Local Influencers
Business Owners
City Officials News
Correspondents
Potential Clients/Customers/
Employers
Family/Friends
…yes.
Industry Leaders/News Sources
@JeanChatzky
@Kiplinger
If you’re a finance major…
• Local Influencers
@StCloudGreater
@SCTimes
• Potential employers
• Make sure to read anything you retweet first
• Industry news, professional advice, funny pictures, etc.
Retweet Relevant Information
• Blog posts from the university related to your major
• News articles about SCSU/your major in the St. Cloud area
Share Your Industry’s Content
• Share industry news that you find
• Soft opinions on industry practices
• Shout-outs to businesses, partners and/or potential employers
• Info from an event you’re attending (live-tweeting)
• Pictures!
Tweet Your Own Thoughts
(like, for real)
As a general rule of thumb, don’t post anything on social media that you wouldn’t say to your boss’ (or professor’s) face.
If you are an accounting major…
• Retweet
Industry leaders/news sources
sharing accounting news/stories
• Potential Employer’s Content
Tweeting articles/posts from
potential employers,
like the “Block Talk”
blog by H&R Block
*Don’t forget to tag
@HRBlock when tweeting it!
• New regulation in the accounting industry? Share your thoughts about it!
• Have a good conversation at a job fair? Give them a shout-out!
• Come across a funny (appropriate) picture? Tweet it!
Your own thoughts (gasp!)
Take it up a notch:
Twitter Chats
• Industry-specific weekly chats denoted by a #
• Gain followers, reputation, and insight
Listening
• What are your followers saying?
• How can you be a part of the conversation?
• How can you be helpful?
Responding
(it’s that easy)
• 70% of customer service complaints on social media go unanswered.
• Pro tip: Answer people.
If you’re a Marketing major…
• Twitter Chats
– #AdweekChat
• Listening
– Does someone you follow tweet: “Anyone available to consult on marketing ideas?” – you better be responding!
– Use the Twitter search to find tweets with keywords like: • Advertising
• Marketing
• Social media
• Integrated marketing
– Be helpful
If someone asks:
You should respond:
Be HELPFUL. You might not make a sale today, but consumers will remember you down the road.
• Responding
– Simple, friendly,
helpful responses are
all you need!
* When in doubt, fav
it out
Remember: people
don’t HAVE tweet at you,
so if they do – you
better be
acknowledging
them!
LinkedIn:
Source: Socialnomics 2014
• Used by white-collar business people
• Great for recruitment, networking, & education
• Best content is helpful and makes the audience feel like experts
Participate as a person; be generous
with knowledge
Make connections with…*
People you’ve worked with/classmates
Friends & family members
Follow businesses you’re interested in
Join & interact with groups
Use the “groups you may like” feature
Try to be active in 3-5 groups (posting,
commenting, liking etc.)
Reach out to top contributors in your
groups to make valuable connections
Share, like & comment
Like and/or comment on things to network with
your connections
Share similar things as you would on Twitter
• Connections
– Use the “people you may know” tool.
The more connections you have, the
more you’ll uncover new connections
with this feature
– Upload your email contacts
If you’re a management major…
• Groups – Use the “groups you may
like” tool
– You can also use the search feature for Groups
– Once in the group, use the discussion field to share news, or click on an existing discussion to participate
• Sharing/Liking/Commenting – Share schedules for management conferences, news from
management-related organizations, etc. - similar to Twitter!
When you like or comment on a post, your network can see it in their timeline. It’s an easy way to network and give credit to posts that you like.
• Used by business people
• Great for thought leadership, SEO
• Best content is useful and helpful
• Keys to success? Use in conjunction with events, speaking, etc.
Let’s Connect! Follow @emilybertram3 on Twitter Find me on LinkedIn: www.linkedin.com/in/emilybertram