Using twitter for marketing and outreach -ALA Techsource 2014
80
Andy Burkhardt @vonburkhardt
-
Upload
andy-burkhardt -
Category
Social Media
-
view
140 -
download
0
Transcript of Using twitter for marketing and outreach -ALA Techsource 2014
Andy Burkhardt @vonburkhardt
“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.”
-Seth Godin
So I’ve got a Twitter account...
now what
What this workshop will cover
Measuring and sharing success
2
3
4
1 Why tweet?
Social media dashboards!
What and how to tweet
Detritus Hashtag - #utfmao Slideshare.net/vonburkhardt @vonburkhardt
1 2 3 4
Helpful Questions
Who is my community? What social
media tools do they use?
What are our goals?
Reflect:
#utfmao
Communication
Respond to Positive and Negative Feedback
Marketing
Learn about users
Reflect:
#utfmao
1 2 3 4
Twitter = firehose
Dashboards
Manage multiple social networks
Allow scheduling of updates
Build awareness of conversations
Track streams that are important to you
Hootsuite
Multiple Social Networks
Create columns
Multiple streams of info
Location based searches!
Location based searches!
http://thoughtfaucet.com/search-twitter-by-location/
POSting
Post from multiple accounts
Schedule poSts!
$ - Analytics & collaboration
Share:
#utfmao
1 2 3 4
how
`
Add value
Be social
“Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you."
— Guy Kawasaki
BE… Unique, Fun, Playful
Tweet regularly
Be timely
tweriod
Share:
#utfmao
what
News & Events
Updates & closings
ASK questions
Answer questions
Promote your Library and build awareness
images
Retweet, Share others’ content
Share:
#utfmao
1 2 3 4
Goals determine success
• Regularly engage users • Increase awareness of library
resources and services • Support users by paying attention
to and fixing issues • Learn and improve twitter content
over time
Some samples
Twitter analytics!
http://analytics.twitter.com
Tell stories
Tagboard - #champview
Marketing is no longer about the stuff you make, but the stories you tell.
-Seth Godin
REflect:
#utfmao
What this workshop covered
Measuring and sharing success
2
3
4
1 Why tweet?
Social media dashboards!
What and how to tweet
How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?
-Seth Godin
• Best time to post to social media • Search Twitter by location • Maximizing your tweets infographic • champlib/favorites • Champlain College ACRL Excellence in
Academic Libraries Award Application
References & Resources
CREDITS • Flickr/busy mind/sarah G • Flickr/*twitter*/anokarina • Flickr/thumbs up/anthony kelly • Flickr/Buy Now/edkohler • Flickr/Superbokehtheorie/eriwst • Flickr/DSCF0678/KellyK • Flickr/db9_dash/Matthew Hine • Flickr/Contando Dinheiro/Jeff Belmonte • Flickr/ After the divorce, all I was left with was this pot to 'p' in/Matthew Powell • Flickr/Calendar*/Dafne Cholet • Flickr/time/János Balázs • Flickr/ //\\ /romana klee • Flickr/Winston retrieves the news/carterse • Flickr/CLOSED/Ben Husmann • Flickr/HA1-000602/Highways Agency • Flickr/Frequently Asked Questions (Self-Portrait #41)/Taber Andrew Bain • Flickr/The Colorful Library of an Interaction Designer (Juhan Sonin)/See-ming Lee • Flickr/Slapsticks/FaceMePLS • Flickr/Picture Frames at Photo LA/Ricardo Diaz • Flickr/Fortune cookie says: To succeed, you must share/opensource.com • Flickr/Abacus/Sami • Flickr/Ruler/Scott Akerman • Flickr/Bag Piper…/Thomas Leuthard
