Using Twitter for Business - SMX Social Media Bootcamp March 2014
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Transcript of Using Twitter for Business - SMX Social Media Bootcamp March 2014
Ric Dragon @RicDragon
Twitter for Businesswith Ric Dragonauthor of Social Marketology, CEO of DragonSearch
2007
Re-create this so that it’s dynamic over powerpoint slides – and can
talk about each section!
Me
Tweet
You follow
Followers
Lists
Profile
Re-create this so that it’s dynamic over powerpoint slides – and can
talk about each section!
@Connect
Me
#Discover
Advertising!
Anatomy of a Tweet
Name
Anatomy of a Tweet
Username
Usernames…
• Upper/lowercase, numbers, and underscores…
• How that’s different than Display name
• Real name or handle?
User Names
Anatomy of a Tweet
Hashtag
Anatomy of a Tweet
Mention
Anatomy of a Tweet
Shortened URL
Anatomy of a Tweet
“via” or “by”
Anatomy of a Tweet
reply
Anatomy of a Tweet
Anatomy of a Tweet
retweet
Anatomy of a Tweet - Retweets
Anatomy of a Tweet
Favorite
Anatomy of a Tweet - Favorite
Anatomy of a Tweet
More
Usernames…User Names
Usernames…@ Connect
Usernames…The art of tweeting
Usernames…The art of tweeting
Usernames…“Best Practices”
1.More @ Tweets!2.If you start a tweet with “@”3.Don’t automate4.Add value in what you tweet5.Leave room for retweets
Usernames…Why Lists?
1. Use Twitter lists to connect with influencers
2. Consider the story that your list of lists is telling
3. Subscribe to lists that list you
tweetupword of the day: March 15, 2009A group of friends on Twitter (social network) that are planning to meet up. A request by a user to meet with friends via Twitter.
TweetChats
• #Blogchat for instance
• Create your own
• Twitterchat list
• Etiquette
• Summary posts and recaps
Twitter Chats
Twitter Chat Etiquette
• Stay on topic
• Number your answers
• Don’t self-promote unless...
• RT with attribution
• If late, don’t ask “what’s the topic?”
• Say THANK YOU
Twitter Chat Etiquette
Bring it offline
Participate in conversations
Really connect with
individuals
Become a part of your
communities
Engage in community for ½ every
day
Help 5 people out
per day
Join 3 Twitter Chats each week
Host Meet-ups
Making BUSINESS $$$$$$$$
A Virtuous Cycle
Q&A
Ric Dragon,[email protected]
Twitter: @ricdragon
text your email address to:845-377-5162 for templates
Thank You!