Using Tools to Automate and Grow Your Online Business
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Transcript of Using Tools to Automate and Grow Your Online Business
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Using Tools to Automate and Grow your Online
Business Will Bowes – Linnworks
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Introduction
Will BowesMarketing Manager at Linnworks
An online tool used by over 4,000 online sellers everyday to manage and streamline their
businesses.
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“I'm too busy to grow my business” “I would love to
expand to that market, but I don’t
have time”“That is only for bigger
companies”
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Who works more than 40 hours a week?
“Workplace research on productivity started back in the early 1900’s. Five decades of results proved, beyond a doubt, that
maximum productivity occurs atno more than 40 hours a week and eight hours a day.”
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Today: • What is a tool?• Setting goals • Researching tools • Key takeaways
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• An online piece of software or application that benefits your business by allowing you to run your processes in a more effective way
• Helps you solve a challenge or fix an opportunity
• Saves you time and/or money
What is a tool?
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Tools for online sellers include…• Listing & Repricing • Inventory and Order Management • Trend Prediction • Business Analytics • Accounting & Finance • Staff & Payroll • Social Media • Customer service • And pretty much anything else you can think of…
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Opportunities vs Challenges
Most people use tools to fix problems, butwhat about using tools to maximise
opportunities?
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Most common answers • Need to save time • Increase sales/marketing • Reduce expensive mistakes • Selling overseas • Managing inefficient processes • Dealing with disappointed customers
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What is the biggest challenge/opportunity that your
business faces right now?
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Finding the right tool for you
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What do you want the tool to achieve?Create a requirements checklist• What do you need to achieve?• What sort of business do you want to work with?• Out-of-the-box vs Custom?
Set yourself a budget• How much can you afford?• Contract terms• Investigate ROI
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Researching tools
Ask the online selling community
Review Sites
Online Forums
Online Selling Directories
Free Trials
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Researching tools
Ask the online selling community
Review Sites
Online Forums
Online Selling Directories
Free Trials
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Creating your own tool
• Built to specification • Suited to your
needs• Complete control• Competitive
advantage
• Lack of support• High cost• Distraction • Unreliable
developers • Changes in the
industry (API changes, listing requirements)
Pros Cons
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Picking the right tool • Does it fulfil your criteria?
• Is it scalable with your business?
• Does it fit with your future plans?
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Key Takeaways • Define your requirements
• Do your research
• Test the solution
• Is it future-proof?
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Useful Links • Tamebay Guide – www.tamebay.com/tamebayguide
• Web Retailer – www.webretailer.com
• Trustpilot – www.trustpilot.com
• eCommerce Stack – www.ecommerce-stack.com
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Thank you for listening For more information:• www.linnworks.com• Blog.Linnworks.com• @Marketing_Will