Using the web for effective investment Promotion Presentation by: Ghana Investment Promotion Centre...
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Transcript of Using the web for effective investment Promotion Presentation by: Ghana Investment Promotion Centre...
Using the web for effective investment Promotion
Presentation by: Ghana Investment Promotion Centre
November 30, 2010IFC-ProInvest Training Workshop
Dakar, Senegal
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CONTENTS
1.0 Introduction2.0 GIPC Website Goals
Online support throughout the investment process Online facilitation Case Study – Successful Website Enquiry Lead
3.0 Conclusion
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1. 1.0 INTRODUCTION
Date Launched: 13th June 2007
URL: www.investinghana.org
(alias www.gipcghana.com, www.gipc.org.gh)
GIPC (Ghana Investment Promotion Centre)
Current Language: English
Average Monthly Online Enquiries: 98
Successful server requests since launch 11,493,353
2010 – 2,195,813 (19.10%) 2009 – 4,359,651 ( 37.93%) 2008 - 3,810,360 (33.16% ) 2007- 1,127,529 (9.81%)
Source: Hostway Inc. ( November 2010)
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1.1 METHODOLOGY USED
Multi-Task Approach to the website development process
Project team Comprised
• Head of Marketing and Promotion• Head of Research and Project Development• Public Relations Manager• Head of Legal• Head of MIS• Website Development Consultant
Divide tasks into broad segments
Split teams to manage segments of the project
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1.2 PROJECT PLAN
Pre-Development Activities Confirmation of Website Development Committee Formalization of contract Contents review and audit of existing website ( MIGA IPAworks)
Content Requirements Identify all contents and sources of contents Content collection and conversion to reflect objectives and make most impact
Website Development Layout theme designs Webpage development and programming Database development
Integration and Testing Segments integration Extensive functionality and usability testing of entire website
Upload and Configuration Upload new website onto web server Configuration and testing
Post Implementation Training of website managers on Content Management System (CMS) Website Promotion, search engine optimization, submission to major search engines and online
directories Website Launch Post development support Periodic reviews
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2.0 GOALS OF THE GIPC WEBSITE
Online support throughout the
investment process
•Detailed and comprehensive information on the investment decision making process
Online Facilitation
•Investment Project and Technology Transfer Registration•Import Duty Exemption Processing via GCNet Portal•Conference registration
Online Positioning among competing FDI destinations
•WebPages Keywords and meta tags•Submission on Major Search Engines (Google, MSN, Yahoo)•Google Ad Words subscription•Listing on all major Investment Promotion Directories
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2.1 ONLINE SUPPORT THROUGH THE INVESTMENT PROCESS
Guide to Investing in Ghana• About GIPC• Our Services
Country Overview
• Why Ghana
Investment Opportunities in Ghana• Sector profiles• Potential Partners• Land Bank
Useful Information
Contact Us• Contact Details• Enquiries
Menu selection follows logical sequence for conducting online research on investment location
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2.1 ONLINE SUPPORT THROUGH THE INVESTMENT PROCESS
About GIPC
Objectives and FunctionsAnnual Performance Reports
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2.1 ONLINE SUPPORT THROUGH THE INVESTMENT PROCESS
Our Services
Investment FacilitationMonitoring and EvaluationInvestment ProceduresCost Of Doing Business in GhanaInvestment EnvironmentInfrastructure
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2.1 ONLINE SUPPORT THROUGH THE INVESTMENT PROCESS
Why Ghana
Unique blend of advantages to potential investorsProfile Of GhanaStart Up ProcedureInfrastructureInvestment Incentives, Benefits and Guarantees
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2.1 ONLINE SUPPORT THROUGH THE INVESTMENT PROCESS
Investment Opportunities
Cotton & TextilesAgro ProcessingCash CropsEthnic Beauty ProductsFloricultureFinancial ServicesFine and Custom JewelleryTransport ServicesSeafood ProcessingProperty DevelopmentTourismCeramicsFurniture and Wood ProcessingICT/ElectronicsApparelHand Tools
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2.1 ONLINE SUPPORT THROUGH THE INVESTMENT PROCESS
Filtered by 19 priority SectorsType of CooperationKeyword search capability
Filtered by regional LocationLand suitabilityTerms of offer (JV, sale, lease, rental)
Potential Partners Land Bank
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2.1 ONLINE SUPPORT THROUGH THE INVESTMENT PROCESS
Useful Information
Investment Questions and AnswersDocument LibraryUseful LinksNews & Events
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2.2 ISSUES ON HAND
Lack of multilingual capability
• Language coverage must aim at target FDI countries
Expeditious response to Online enquiries lacking
• Interfacing Online Enquiry System with in-house Tracking System remains a challenge• Expansion of FAQ and introduction of Interactive online help will reduce volume of
enquiries to be managed
Web-Friendly Structure
• Introduction of resource maps and pictorial/Graphical representation of textual information
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2.3 ONLINE FACILITATION
Online Application processing
Investment Project RegistrationTechnology Transfer RegistrationConference Registration
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2.3 ONLINE FACILITATION
Online Tax Exemption Processing Link
GCNet Import Tax Exemption Processing Link
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2.4 ISSUES ON HAND
Online Payment System
• Credit card system and merchant accounts still under developed
Lack of Intelligent Interface with External Agencies
• Integrated Interface with other implementing agencies remains a challenge
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2.5 CASE STUDY-A SUCCESSFUL WEBSITE ENQUIRY LEAD
Website Enquiry Lead
02/01/2010 - First Correspondence via Website enquiry Potential Investor expressed interest in investing in the Property Development sectorHe sought clarification on issuance of work permit for expatriate staff The relevant additional information was provided by the GIPC sector officer 01/04/2010 – He proposes US$500,000 investment in Const. & Civil Engineering works in Ghana in email correspondence with sector officeradditional clarification on incentives for real estates sector was subsequently provided
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2.5 CASE STUDY - A SUCCESSFUL WEBSITE ENQUIRY LEAD
Registered Investment project
14/05/2010 - Incorporated a Limited Liability Co. with the Registrar of companies21/05- 04/06/2010 – Opened a Bank Account and Transferred foreign equity amount of US$50,200 13/07/2010 - Reg. a Wholly Foreign Owned Investment Project with GIPC01/05/2010 – Land/Site Acquired30/08/2010 - Was assisted by GIPC relationship officer to obtain resident permit for its expatriate staffInitial employment 25 (23-G,2-NG) Proposes to construct/service 5,000 properties per annum
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3.0 CONCLUSION
Taking a cue from Louis T. Wells - Preface to FIAS GIPB 2009 IPI Performance Result
“Promotion efforts will, however, fail to attract desired investment if IPIs are not skilled at the most basic function: collecting and providing to potential investors relevant and timely information. “
It is necessary to: Enhance Promotional Effectiveness of IPIs Website
Provide relevant and timely information to assist with the investment decision making process
Turning general awareness and perceptions into enquiries and investment project leads from potential investors
Harness Online resources to facilitate timely and cost effective service delivery to Investors
Integrate IPIs website with Investor Tracking Systems to assure expeditious follow-up to enquiries