Using the Visibility Toolkit
15
Using the Visibility Toolkit
-
Upload
arden-daniel -
Category
Documents
-
view
23 -
download
3
description
Using the Visibility Toolkit. What is visibility?. Getting the word out: All forms of publicity All media outlets. Who is responsible for visibility?. Service team contact person Chapter ensures someone is assigned and that they understand the duties. MORE HELP. Why should we care?. - PowerPoint PPT Presentation
Transcript of Using the Visibility Toolkit
Using the Visibility Toolkit
What is visibility?
Getting the word out: All forms of publicity All media outlets
Who is responsible for visibility?
Service team contact person Chapter ensures someone is
assigned and that they understand the duties
Why should we care?
Visibility will: Reflect the good we do. Attract more volunteers. Expand community support. Increase chapter enthusiasm & unity. Expand awareness about Thrivent Financial.
MORE HELP
Visibility Basics
Getting started Photography tips Getting the word out Logos & terminology Relationship building
Media relations
Basic media relations Writing a news release Getting your news out Answering media questions Beyond the basics
Media relations (continued)
Building a relationship with the media
News releases Media training
Advertising
Using Advertising dollars Fraternal ads
Additional tools
Collateral & promotional items Fraternal highlights Chapter Web site Chapter mailing service Personal imprint items
Wrap-up & recognition
Wrapping up your campaign Recognition & celebration
Related items
Media lists Customized by location Sent separately to each chapter leader who
receives a toolkit Congregational coordinators can get a copy
from their congregational service team directors.
Related items (continued)
Automated e-mail link Sent to listed contact person for
each Care Abounds in Communities(TM) activity entered online.
Link to online version of toolkit.
Toolkit design
Put in Chapter Leader Materials binder or any other binder Use tabs provided Loose pages for ease of updating Remove or copy pages as needed for reference
Additional copies
Available online at www.thrivent.com/fraternal/visibility
Can order a paper copy from Order Chapter Supplies in the Chapter Leadership Administration section of Members Only.
Resources
Your Lutheran Community Services (LCS) team (contact info)
Fraternal Customer Service Center [email protected] 800-236-3736 (7am-9pm Central time Mon-Tue;
7am-6pm Central time Wed-Fri) CHIP (CHapter Information Place)
