Using the Internet to Conduct Academic Research Gove N. Allen A. B. Freeman School of Business...

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Using the Internet Using the Internet to Conduct to Conduct Academic Research Academic Research Gove N. Allen Gove N. Allen A. B. Freeman School of A. B. Freeman School of Business Business Tulane University Tulane University

Transcript of Using the Internet to Conduct Academic Research Gove N. Allen A. B. Freeman School of Business...

Page 1: Using the Internet to Conduct Academic Research Gove N. Allen A. B. Freeman School of Business Tulane University.

Using the Internet Using the Internet to Conduct to Conduct

Academic ResearchAcademic Research

Gove N. AllenGove N. Allen

A. B. Freeman School of A. B. Freeman School of BusinessBusiness

Tulane UniversityTulane University

Page 2: Using the Internet to Conduct Academic Research Gove N. Allen A. B. Freeman School of Business Tulane University.

Five Main ApproachesFive Main Approaches

Online SurveysOnline Surveys Internet ExperimentsInternet Experiments Data Collection AgentsData Collection Agents Direct Observation through site Direct Observation through site

hostinghosting Direct Observation through Direct Observation through

browser logging browser logging ..

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Online SurveysOnline Surveys Sample SizeSample Size Time to completeTime to complete Coding errorCoding error Subject Selection ConsiderationsSubject Selection Considerations Electronic vs. paper instrumentsElectronic vs. paper instruments BranchingBranching Error CheckingError Checking www.academicSurvey.org www.academicSurvey.org ..

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Internet ExperimentsInternet Experiments

Sample size / treatment strengthSample size / treatment strength VeridicalityVeridicality Subject selection / participationSubject selection / participation Process dataProcess data Post hoc controlPost hoc control experiment.academicdata.org (4-experiment.academicdata.org (4-

52-1280) 52-1280) ..

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Data Collection AgentsData Collection Agents

Sample sizeSample size Secondary dataSecondary data Cross-sectional vs. Cross-sectional vs.

longitudinallongitudinal Singualr vs. distributedSingualr vs. distributed Fair use?Fair use? SECRET AgentSECRET Agent www.academicData.org www.academicData.org ..

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Site HostingSite Hosting Primary, behaviroal data Primary, behaviroal data Limited to one siteLimited to one site Provide a valued serviceProvide a valued service Human subjects Human subjects

considerationsconsiderations Education-exchange.orgEducation-exchange.org Social networksSocial networks Electronic course deliveryElectronic course delivery Market manipulation Market manipulation ..

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Browser LoggingBrowser Logging

Primary, behavioral dataPrimary, behavioral data Browsing behavior across Browsing behavior across

sitessites Custom BrowsersCustom Browsers Proxy Servers Proxy Servers ..

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QuestionsQuestions