Using the Internet to Conduct Academic Research Gove N. Allen A. B. Freeman School of Business...
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Transcript of Using the Internet to Conduct Academic Research Gove N. Allen A. B. Freeman School of Business...
Using the Internet Using the Internet to Conduct to Conduct
Academic ResearchAcademic Research
Gove N. AllenGove N. Allen
A. B. Freeman School of A. B. Freeman School of BusinessBusiness
Tulane UniversityTulane University
Five Main ApproachesFive Main Approaches
Online SurveysOnline Surveys Internet ExperimentsInternet Experiments Data Collection AgentsData Collection Agents Direct Observation through site Direct Observation through site
hostinghosting Direct Observation through Direct Observation through
browser logging browser logging ..
Online SurveysOnline Surveys Sample SizeSample Size Time to completeTime to complete Coding errorCoding error Subject Selection ConsiderationsSubject Selection Considerations Electronic vs. paper instrumentsElectronic vs. paper instruments BranchingBranching Error CheckingError Checking www.academicSurvey.org www.academicSurvey.org ..
Internet ExperimentsInternet Experiments
Sample size / treatment strengthSample size / treatment strength VeridicalityVeridicality Subject selection / participationSubject selection / participation Process dataProcess data Post hoc controlPost hoc control experiment.academicdata.org (4-experiment.academicdata.org (4-
52-1280) 52-1280) ..
Data Collection AgentsData Collection Agents
Sample sizeSample size Secondary dataSecondary data Cross-sectional vs. Cross-sectional vs.
longitudinallongitudinal Singualr vs. distributedSingualr vs. distributed Fair use?Fair use? SECRET AgentSECRET Agent www.academicData.org www.academicData.org ..
Site HostingSite Hosting Primary, behaviroal data Primary, behaviroal data Limited to one siteLimited to one site Provide a valued serviceProvide a valued service Human subjects Human subjects
considerationsconsiderations Education-exchange.orgEducation-exchange.org Social networksSocial networks Electronic course deliveryElectronic course delivery Market manipulation Market manipulation ..
Browser LoggingBrowser Logging
Primary, behavioral dataPrimary, behavioral data Browsing behavior across Browsing behavior across
sitessites Custom BrowsersCustom Browsers Proxy Servers Proxy Servers ..
QuestionsQuestions