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Using the

Business Model Canvas

as the

Entrepreneurship Course Text

Stephen M. Berry,

Instructional Specialist

smberry1@aacc.edu

410-777-2363

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Outline

• My background

• Class summary

• Textbooks used

• Decision to not use a text

• What happened

• Lessons learned

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Stephen M. Berry

• Lutheran pastor for 15 years – M.Div.

• Worked in business 10 years – various positions – MBA

• AACC since 2008

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Introduction to Entrepreneurship

Investigate the relationship between entrepreneurial thinking and opportunity

recognition. Examine the characteristics of entrepreneurship, creativity, critical

thinking and innovation. Evaluate skills and talents as they relate to potential

business ideas.

AACC Course Catalog 2014-2015 p. 278

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Learning Objectives

– Apply knowledge and skills relative to the systematic use of creativity tools learned in class generate new ideas and solve problems

– Express through discussions and assignments an understanding of the process to evaluate ideas

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Text Books Used

Started with these texts

• Innovation and Entrepreneurship, Peter F Drucker, Harper Collins, NY 1985

• Opportunity Analysis; Business Ideas: Identification and Evaluation, M. B. Izard, Achieve Consulting, MO 2004

• Thinkertoys, Michael Michalko, Ten Speed Press, NY 1991

Moved to this

• Entrepreneurship: A Real-World Approach, Rhonda Abrams, Planning Shop, CA 2012

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NACCE 2013 Charlotte

• My Goal: Get advice on starting and running a student

run business on campus.

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NACCE 2013 Charlotte – Breakout Session

• Revolutionizing the Entrepreneurship Classroom: Shut Up and Build It

– Lean start up methodology

– Engaging students

– Practicing entrepreneurship

– Use the Business Model Canvas

Lean Start Up – Business Model Canvas

Problems 2

Solutions Value Proposition Unfair Advantage Customers 1

Early Adopters

Key Metrics Channels

Cost Structure Revenue Streams

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Three Different Classes

• Daytime – met twice a week

• Evening – met once a week

• Online – met constantly (First time taught 100% online()

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Daytime Class

• Face to face

• Engaged learning – activity based

• Team project – Service Learning with local agencies

• Class project – Start a business

Work With the Process

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Evening Class

• Individual business

• Team project

Online

• Business Model Canvas = Excel File • Discussion • Written assignments • Final individual project

• No team assignment

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Lessons Learned

• Trust the process

• Students want to work

• Engage the students

– With each other

– With the community

– With the work

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Gracias!

• Questions?

Stephen M. Berry,

Instructional Specialist

smberry1@aacc.edu

410-777-2363