Using Technology to Increase the Value of Face-to-Face

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TECH INCREASING VALUE OF FACE-TO-FACE MARKETING AN ARIA BY STEPHEN NOLD

description

Experient e4 Pecha Kucha Social networks, distance learning, blogs, forums, presentation sharing, webinars, virtual shows…the list of potential threats to face-to-face events seems to grow every week. But perhaps it’s time to abandon old models by embracing these technologies to enhance the value of events. We’ll explore how to use technology to eliminate or reduce traditional and, perhaps, less engaging meeting elements, while enhancing those that better capitalize on the power of face-to-face.

Transcript of Using Technology to Increase the Value of Face-to-Face

Page 1: Using Technology to Increase the Value of Face-to-Face

TECH INCREASING VALUE OF FACE-TO-FACE MARKETINGAN ARIA

BY STEPHEN NOLD

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When I’m alone Stephen is often alone…

…and often dreaming…

When I’m aloneI dream of a digital, connected world…

…I wouldn’t hire him…What does the future of

technology look like?

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This would sound great in Latin too…When the attendees

are not there

There is no online community participationin an event

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If you are not with meAt the window

We cannot see thetechnology innovations on the outside

Yet within each of usis the light we willencounter on the street

What window? There are no windows here

Really? Really? I mean what is this music?

Are we all supposed to be sleeping now?

Is someone going to speak?

Please…No…Please No one is going to sing!

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And they lived happily ever after…

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So the story goes…

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Social Media solved all industry woes…and more…

}Increases Exhibitor Leads

Eliminates Hospitality Attrition Clauses

Makes Attendees Happy

Eradicates Warts

Cures Cancer

Solves World Hunger

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Time to abandon the old…

and embrace the new

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An experience you will remember…

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Blogging bout Cheese?

How can blogging about cheese get me customers?

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What? Not ready yet?

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Time to Get in the Game…

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Then attend Nold Exchange Cafe

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You can become a hero…

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Learn the Truth versus the hype

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Your friends will respect you…

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Get It Right!