Using Technology to Increase Sales

Nathan RyanSenior Trainer

United Country Real Estate

Overview of Todayrsquos Topics

bull New for 2012 ndash Items we launched at convention

bull Review of technology offerings

New for 2012bull Record Web Leads

You will see more ldquoEmail Only Leadsrdquo bull Office website

Updated look and feelbull New Specialty sites and collateral

Ski PropertyRiver Front PropertyCountry HomesRetirement Properties Very close to

completion

Office Websites and Leads

Record Web Leads

New lead Capture Mechanisms

New Office WebsitesWeb Site First Impression ndash Itrsquos as important as your office appearance

1 ndash Header Imagery ndash Show off your Area Type of Properties

2 ndash Featured Properties ndash This tells everyone what you sell

3 ndash Agent Biorsquos and Pictures ndash No pictures ndash this is what you are telling them

Overview of Todayrsquos Topics

bull New for 2012 ndash Items we launched at convention

bull Review of technology offerings

New for 2012bull Record Web Leads

You will see more ldquoEmail Only Leadsrdquo bull Office website

Updated look and feelbull New Specialty sites and collateral

Ski PropertyRiver Front PropertyCountry HomesRetirement Properties Very close to

completion

Office Websites and Leads

Record Web Leads

New lead Capture Mechanisms

New Office WebsitesWeb Site First Impression ndash Itrsquos as important as your office appearance

1 ndash Header Imagery ndash Show off your Area Type of Properties

2 ndash Featured Properties ndash This tells everyone what you sell

3 ndash Agent Biorsquos and Pictures ndash No pictures ndash this is what you are telling them

New for 2012bull Record Web Leads

You will see more ldquoEmail Only Leadsrdquo bull Office website

Updated look and feelbull New Specialty sites and collateral

Ski PropertyRiver Front PropertyCountry HomesRetirement Properties Very close to

completion

Office Websites and Leads

Record Web Leads

New lead Capture Mechanisms

New Office WebsitesWeb Site First Impression ndash Itrsquos as important as your office appearance

1 ndash Header Imagery ndash Show off your Area Type of Properties

2 ndash Featured Properties ndash This tells everyone what you sell

3 ndash Agent Biorsquos and Pictures ndash No pictures ndash this is what you are telling them

Office Websites and Leads

Record Web Leads

New lead Capture Mechanisms

New Office WebsitesWeb Site First Impression ndash Itrsquos as important as your office appearance

1 ndash Header Imagery ndash Show off your Area Type of Properties

2 ndash Featured Properties ndash This tells everyone what you sell

3 ndash Agent Biorsquos and Pictures ndash No pictures ndash this is what you are telling them

Record Web Leads

New lead Capture Mechanisms

New Office WebsitesWeb Site First Impression ndash Itrsquos as important as your office appearance

1 ndash Header Imagery ndash Show off your Area Type of Properties

2 ndash Featured Properties ndash This tells everyone what you sell

3 ndash Agent Biorsquos and Pictures ndash No pictures ndash this is what you are telling them

New Office WebsitesWeb Site First Impression ndash Itrsquos as important as your office appearance

1 ndash Header Imagery ndash Show off your Area Type of Properties

2 ndash Featured Properties ndash This tells everyone what you sell

3 ndash Agent Biorsquos and Pictures ndash No pictures ndash this is what you are telling them

bull Do you have the new designbull Have you sent in new pictures bull Does every agent have a photo and Bio bull Look at the content does is say what you want it to say

Send updates to Mike Podraza (MikePodrazaunitedcountrycom)

Check Your Office Website For

United Country Website Traffic Statistics

Where to Get Your Local Stats

bull Contact the web team for your Google Analytics login information

bull wwwcompetecom ndash Free version is okay PRO is better

United Country Website Traffic Statistics

Where to Get Your Local Stats

bull Contact the web team for your Google Analytics login information

bull wwwcompetecom ndash Free version is okay PRO is better

Where to Get Your Local Stats

bull Contact the web team for your Google Analytics login information

bull wwwcompetecom ndash Free version is okay PRO is better

Specialty Sites

Gun Shots Then Cannon Ballshellip

bull We have improved accuracy across all of our specialty sites both on an SEO level and usability level for all United Country Brokers and Agents

Gun Shots Then Cannon Ballshellip bull Golf Property For Salebull Recreational Real Estatebull Coastal Property For Salebull Historic Homes For Salebull Lakefront Property For Salebull Timberland Propertybull TX Golf Property For Salebull Resort Property For Salebull Horse Farms For Salebull Land For Salebull Mountain Property For Salebull Golf Homes For Sale

bullWaterfront For Salebull Hunting Property For Salebull Desert Property For Salebull Farms For Salebull Equine Property For Salebull Lakefront Homes For Salebull Fishing Property For Salebull SC Timberland Propertybull Ranch For Salebull Acreage For Salebull Rural Property For Sale

Specialty Property

bull Most Specialty property areas on the intranet site have Listing Presentations to allow you to compete right away

bull Properties are driven to the Specialty sites by property codes that can be found on the intranet site

Index by Property Type

Maximize Listing Exposure

bull Over 30000 Listings indexedbull Automatically loads up keywordsbull Creates Cross Traffic for sitesbull Build on itself

Specialty Property

bull Many of our offices use Special Confidential when they list a specialty property

bull Order a Special Confidential by calling 800-444-5044

bull Send out a virtual postcard from Peak Performance and two weeks later send another virtual postcard or some other form of follow up

Social Media and Mobile Strategies

Social Media and Mobile Strategies

Works for Auctions and coming soon international properties

Social Media

Maximize Listing Exposure

bull More than 800 million users interact with over 900 million objects (pages groups events and community pages) on Facebook in 2011

bull Social networking now accounts for 22 percent of all time spent online in the US

bull Twitter is averaging 230 million tweets a day Thatrsquos up 110 from the beginning of 2011

Source Facebook

Source Twitter

Source Nielsen Report

Gun Shots Then Cannon Ballshellip

bull We have improved accuracy across all of our specialty sites both on an SEO level and usability level for all United Country Brokers and Agents

Gun Shots Then Cannon Ballshellip bull Golf Property For Salebull Recreational Real Estatebull Coastal Property For Salebull Historic Homes For Salebull Lakefront Property For Salebull Timberland Propertybull TX Golf Property For Salebull Resort Property For Salebull Horse Farms For Salebull Land For Salebull Mountain Property For Salebull Golf Homes For Sale

bullWaterfront For Salebull Hunting Property For Salebull Desert Property For Salebull Farms For Salebull Equine Property For Salebull Lakefront Homes For Salebull Fishing Property For Salebull SC Timberland Propertybull Ranch For Salebull Acreage For Salebull Rural Property For Sale

Specialty Property

bull Most Specialty property areas on the intranet site have Listing Presentations to allow you to compete right away

bull Properties are driven to the Specialty sites by property codes that can be found on the intranet site

Index by Property Type

Maximize Listing Exposure

bull Over 30000 Listings indexedbull Automatically loads up keywordsbull Creates Cross Traffic for sitesbull Build on itself

Specialty Property

bull Many of our offices use Special Confidential when they list a specialty property

bull Order a Special Confidential by calling 800-444-5044

bull Send out a virtual postcard from Peak Performance and two weeks later send another virtual postcard or some other form of follow up

Social Media and Mobile Strategies

Social Media and Mobile Strategies

Works for Auctions and coming soon international properties

Social Media

Maximize Listing Exposure

bull More than 800 million users interact with over 900 million objects (pages groups events and community pages) on Facebook in 2011

bull Social networking now accounts for 22 percent of all time spent online in the US

bull Twitter is averaging 230 million tweets a day Thatrsquos up 110 from the beginning of 2011

Source Facebook

Source Twitter

Source Nielsen Report

Gun Shots Then Cannon Ballshellip bull Golf Property For Salebull Recreational Real Estatebull Coastal Property For Salebull Historic Homes For Salebull Lakefront Property For Salebull Timberland Propertybull TX Golf Property For Salebull Resort Property For Salebull Horse Farms For Salebull Land For Salebull Mountain Property For Salebull Golf Homes For Sale

bullWaterfront For Salebull Hunting Property For Salebull Desert Property For Salebull Farms For Salebull Equine Property For Salebull Lakefront Homes For Salebull Fishing Property For Salebull SC Timberland Propertybull Ranch For Salebull Acreage For Salebull Rural Property For Sale

Specialty Property

bull Most Specialty property areas on the intranet site have Listing Presentations to allow you to compete right away

bull Properties are driven to the Specialty sites by property codes that can be found on the intranet site

Index by Property Type

Maximize Listing Exposure

bull Over 30000 Listings indexedbull Automatically loads up keywordsbull Creates Cross Traffic for sitesbull Build on itself

Specialty Property

bull Many of our offices use Special Confidential when they list a specialty property

bull Order a Special Confidential by calling 800-444-5044

bull Send out a virtual postcard from Peak Performance and two weeks later send another virtual postcard or some other form of follow up

Social Media and Mobile Strategies

Social Media and Mobile Strategies

Works for Auctions and coming soon international properties

Social Media

Maximize Listing Exposure

bull More than 800 million users interact with over 900 million objects (pages groups events and community pages) on Facebook in 2011

bull Social networking now accounts for 22 percent of all time spent online in the US

bull Twitter is averaging 230 million tweets a day Thatrsquos up 110 from the beginning of 2011

Source Facebook

Source Twitter

Source Nielsen Report

Specialty Property

bull Most Specialty property areas on the intranet site have Listing Presentations to allow you to compete right away

bull Properties are driven to the Specialty sites by property codes that can be found on the intranet site

Index by Property Type

Maximize Listing Exposure

bull Over 30000 Listings indexedbull Automatically loads up keywordsbull Creates Cross Traffic for sitesbull Build on itself

Specialty Property

bull Many of our offices use Special Confidential when they list a specialty property

bull Order a Special Confidential by calling 800-444-5044

bull Send out a virtual postcard from Peak Performance and two weeks later send another virtual postcard or some other form of follow up

Social Media and Mobile Strategies

Social Media and Mobile Strategies

Works for Auctions and coming soon international properties

Social Media

Maximize Listing Exposure

bull More than 800 million users interact with over 900 million objects (pages groups events and community pages) on Facebook in 2011

bull Social networking now accounts for 22 percent of all time spent online in the US

bull Twitter is averaging 230 million tweets a day Thatrsquos up 110 from the beginning of 2011

Source Facebook

Source Twitter

Source Nielsen Report

Index by Property Type

Maximize Listing Exposure

bull Over 30000 Listings indexedbull Automatically loads up keywordsbull Creates Cross Traffic for sitesbull Build on itself

Specialty Property

bull Many of our offices use Special Confidential when they list a specialty property

bull Order a Special Confidential by calling 800-444-5044

bull Send out a virtual postcard from Peak Performance and two weeks later send another virtual postcard or some other form of follow up

Social Media and Mobile Strategies

Social Media and Mobile Strategies

Works for Auctions and coming soon international properties

Social Media

Maximize Listing Exposure

bull More than 800 million users interact with over 900 million objects (pages groups events and community pages) on Facebook in 2011

bull Social networking now accounts for 22 percent of all time spent online in the US

bull Twitter is averaging 230 million tweets a day Thatrsquos up 110 from the beginning of 2011

Source Facebook

Source Twitter

Source Nielsen Report

Specialty Property

bull Many of our offices use Special Confidential when they list a specialty property

bull Order a Special Confidential by calling 800-444-5044

bull Send out a virtual postcard from Peak Performance and two weeks later send another virtual postcard or some other form of follow up

Social Media and Mobile Strategies

Social Media and Mobile Strategies

Works for Auctions and coming soon international properties

Social Media

Maximize Listing Exposure

bull More than 800 million users interact with over 900 million objects (pages groups events and community pages) on Facebook in 2011

bull Social networking now accounts for 22 percent of all time spent online in the US

bull Twitter is averaging 230 million tweets a day Thatrsquos up 110 from the beginning of 2011

Source Facebook

Source Twitter

Source Nielsen Report

Social Media and Mobile Strategies

Social Media and Mobile Strategies

Works for Auctions and coming soon international properties

Social Media

Maximize Listing Exposure

bull More than 800 million users interact with over 900 million objects (pages groups events and community pages) on Facebook in 2011

bull Social networking now accounts for 22 percent of all time spent online in the US

bull Twitter is averaging 230 million tweets a day Thatrsquos up 110 from the beginning of 2011

Source Facebook

Source Twitter

Source Nielsen Report

Social Media and Mobile Strategies

Works for Auctions and coming soon international properties

Social Media

Maximize Listing Exposure

bull More than 800 million users interact with over 900 million objects (pages groups events and community pages) on Facebook in 2011

bull Social networking now accounts for 22 percent of all time spent online in the US

bull Twitter is averaging 230 million tweets a day Thatrsquos up 110 from the beginning of 2011

Source Facebook

Source Twitter

Source Nielsen Report

Social Media

Maximize Listing Exposure

bull More than 800 million users interact with over 900 million objects (pages groups events and community pages) on Facebook in 2011

bull Social networking now accounts for 22 percent of all time spent online in the US

bull Twitter is averaging 230 million tweets a day Thatrsquos up 110 from the beginning of 2011

Source Facebook

Source Twitter

Source Nielsen Report

Technology OverviewDial-in Technical Support to Home Office Field-deployed Technical Support Enhanced RampD to identify deploy competitive technologiesProxibid Discounts for Auction Execution United Country online Post Card System ldquoFlankrdquo Websites (Waterfront Premier Ranch Golf etcProductivity Tool Online Training Multi-Picture Upload ToolAuction-Centric Websites Agent WebsitesAgent Broker CRM tool (Peak Performance) Info USA Online Program Company Store Strategic Partner Intranet Programs Office Specific SEO Tune-ups Regularly Scheduled Webinars Regularly Scheduled Regional Training

Technology Bundle of ServicesUnited Country Intranet (UnitedRealEstatecom) Realtime Listings Management System UnitedCountrycom Website Office Websites Search Engine Optimization for all Websites Private Internet Domain Name for each Office Hosted Mail under Domain Name for each Office 1048633Daily Confidentials Delivery 1048633On-demand Special Confidentials System Listings pushed to Trulia Google Base Homescape hellipURL Maintenance and Renewal

Questions

• Using Technology to Increase Sales
• Overview of Todayrsquos Topics
• New for 2012
• Slide 4
• Record Web Leads
• New Office Websites
• Slide 7
• Check Your Office Website For
• United Country Website Traffic Statistics
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Index by Property Type
• Slide 16
• Slide 17
• Slide 18
• Social Media
• Slide 20
• Slide 21

Questions

• Using Technology to Increase Sales
• Overview of Todayrsquos Topics
• New for 2012
• Slide 4
• Record Web Leads
• New Office Websites
• Slide 7
• Check Your Office Website For
• United Country Website Traffic Statistics
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Index by Property Type
• Slide 16
• Slide 17
• Slide 18
• Social Media
• Slide 20
• Slide 21