Using Strategy Engine for Better Decision Making
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Transcript of Using Strategy Engine for Better Decision Making
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Better Organizational Alignment and Strategic Decision Making
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Agenda
• What is Strategy Engine?• Elements of a Strategy Guide• Session Structure• What Can You Expect from Results?• Next Steps
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50% of Business Decisions Fail
• Decision Making is difficult• The numbers aren’t always clear• Biases cloud decision making skills• The external landscape is constantly changing• Time pressures place a premium on speed over
options and deliberation
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What is Strategy Engine?
• Strategy Engine is an online collaboration platform that improves the outcomes of complex decisions by guiding organizations through proven problem-solving processes.
• Unlike ad-hoc decision making, Strategy Engine frames choices and builds the foundation for collective action through distributed team engagement.
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Wicked vs. Technical Problems
TECHNICAL PROBLEMS
Tend to be well-defined, quantifiable, divisible, and strongly informed by economic analysis. Examples:
Prioritizing a project portfolio Developing a product roadmap
WICKED PROBLEMSTend to be ill-defined, with no “optimal” solution and replete with unintended consequences across many actors. Economic analysis still matters, but is far more complex.
Build, Partner or Acquire needed technology Persevere, Pivot or Punt
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Tackling Wicked Problems
Strategy Engine is an online collaboration platform that improves the outcomes of complex decisions by guiding organizations through proven problem-solving processes.
Unlike ad-hoc decision making, Strategy Engine frames choices and builds the foundation for collective action through distributed team engagement.
Examples• Corporate Strategy• Change Management• Sustainability• Mergers & Acquisitions• Labor Negotiations• Community and Urban
Planning
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Wicked Problems, Righteous Solutions
Wicked Problem
Problem definition unclear
Problem solution involves competing cultural
elements
No optimal solution; every option has tradeoffs
Problem solution requires action by range of
stakeholders
Righteous Solution
Stakeholders must frame the problem
Options must be derived from stakeholder concerns
Stakeholders must weigh tradeoffs
Stakeholders must have a role in the solution
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The Strategy Engine Process
Strategic Framing Foundation Building Collective Action
Goals
Conteneo leads a thorough examination into the decision you are facing to ensure that it is properly framed.
Conteneo facilitates a strategy sessions in which participants evaluate the options using the Strategy Engine Framework. As choices are
implemented, stakeholders throughout the organization are aligned on the choices to tackling the problem.
Results
The result is a strategy guide, a clear identification of strategic options and their attendant actions and drawbacks.
The result is a visualization of the strategic choices that participants believe will provide the foundation for action.
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Agenda
• What is Strategy Engine?• Elements of a Strategy Guide• Session Structure• What Can You Expect from Results?• Next Steps
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One option is a distinctly novel approach.
Two of the options are “similar” but “opposite”.
Creating Strategies
Strategy 1: Persevere Strategy 2: Punt Strategy 3: Pivot
Continue to operate under the same top level product objectives. We should, however, make changes that would relieve organizational pain points quickly.
The time and money required to make fundamental changes to our offerings will deplete our cash supply. While painful, we should stop operations.
A substantial amount of work is required adjust our product to meet our target customers’ needs. We should pivot to fulfill the needs of a different segment.
A key reason decisions fail is that we fail to explore multiple options. The Strategy Engine process identifies at least 3 distinct options.
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Actions & Drawbacks
Strategy: Perform a Customer Segment Pivot
Re train the sales force to target restaurant owners instead of store owners
X Retraining the sales force could take months
X If we begin this strategy without proper training, we could mishandle first connections that we cannot redo
Action:
Drawbacks:
For each strategy, actions and drawbacks describe individual tactics for implementation. While actions may be straightforward, the drawbacks test stakeholders’ limits for risk.
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What would this process change?
Current State Strategy Engine
Deliberation, not negotiation
Real Collaboration
Working through tradeoffs
Better decision
making
Numbers paralysis
Biases cloud decision making
A premium on speed over options research
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Agenda
• What is Strategy Engine?• Elements of a Strategy Guide• Session Structure• What Can You Expect from Results?• Next Steps
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Strategy Sessions
VP of SalesChicago
VP of ProductLA
VP of MarketingNew York
VP of AccountingDurham
VP of InnovationSan Francisco
VP of HRAtlanta
VP of LearningLondon
VP of LegalWashington DC
Strategy Sessions enable 5-10 participants to thoroughly evaluate each Option, its Actions and their drawbacks.
The result is a visualization of where the group believes there is a foundation for action.
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Real Collaboration at Scale
…
We aggregate results of multiple sessions to see organizational alignment.
Items near the center denote consistently supported actions, while those near the edges were consistently opposed
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Agenda
• What is Strategy Engine?• Elements of a Strategy Guide• Session Structure• What to Expect from Results• Next Steps
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Foundation for Action
• The final result of the engagement is a report that clearly defines where the group has a shared foundation for action.
• Visualizations will display the alignment of the group
• Chat logs inform need for change management, greater communication, and conditions of acceptance.
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Agenda
• What is Strategy Engine?• Elements of a Strategy Guide• Session Structure• What to Expect from Results• Next Steps
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Next Steps
Contact Conteneo, Inc. to discuss how Strategy Engine can help you solve your most challenging organizational problems.
Conteneo, Inc.480 San Antonio Road, Suite 202Mountain View, CA 94040
Please visit us at www.conteneo.co and www.strategy-engine.com!