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© 2015 Avanade Inc. All Rights Reserved.
Using Social, Video, & Mobile Platforms To Engage, Inspire, And Connect With A Global And Diverse Workforce
Larry A. MathiasNorth America Communications LeadAvanade
December 3, 2015ALI Conference: Harnessing the Power of Social, Video, & Mobile for Internal Communications
© 2015 Avanade Inc. All Rights Reserved.© 2015 Avanade Inc. All Rights Reserved.
Let’s start with a poll
How many of you currently:q Use an internal social portal for
communications, collaboration and connection?
q Have an employee-‐related program that leverages external social platforms (e.g. Twitter, LinkedIn, Facebook, etc.)?
q Have a mobile platform so that employees can access information from their personal devices?
q Leverage formal and/or informal videos in your internal communications?
© 2015 Avanade Inc. All Rights Reserved.© 2015 Avanade Inc. All Rights Reserved.
Learning objectives
In this presentation, you will learn:
qWhy you should care about social, video, & mobileq The benefits of a social collaboration platformq How to use social for both inside-‐out & outside-‐inqWhy mobile is changing the work landscapeq The benefits of formal and informal video
© 2015 Avanade Inc. All Rights Reserved.© 2015 Avanade Inc. All Rights Reserved.
Why should communicators care about social, video, & mobile?
“For many people, ‘work’ is no longer tied to a physical place.
We catch up on email, take conference calls, access the intranet or digest the latest real-‐time data
report… all on the go, at the airport, at home, or at a coffee
shop through a variety of devices.”
Source: The Digital Workplace: Enabling High-‐Performance Workhttp://blog.avanade.com/avanade-‐insights/collaboration/the-‐digital-‐workplace-‐enabling-‐high-‐performance-‐work/
© 2015 Avanade Inc. All Rights Reserved.© 2015 Avanade Inc. All Rights Reserved.
Why should communicators care about social, video, & mobile?
Source: Tailoring employee experiences to engage and empowerhttp://www.avanade.com/en/services-‐and-‐solutions/business-‐vision/digital-‐workplace/ebook
© 2015 Avanade Inc. All Rights Reserved.© 2015 Avanade Inc. All Rights Reserved.
Why should communicators care about social, video, & mobile?
1Enable cultural transformation
2 3Enhance employee
engagement
Capture knowledge and intelligence
© 2015 Avanade Inc. All Rights Reserved.
Using an internal social portal for communications, collaboration, and connection
© 2015 Avanade Inc. All Rights Reserved.© 2015 Avanade Inc. All Rights Reserved.
Companies are evolving from an organizational-‐centric model to network-‐centric model
Yesterday Today
Organization centricity Human centricity
© 2015 Avanade Inc. All Rights Reserved.© 2015 Avanade Inc. All Rights Reserved.
Avanade’s social journey
q In 2007, we launched the ‘Avanade Fabric’ on the SharePoint 2007 platform – a corporate initiative focused on sharing knowledge, ideas, and best practices.
q In December 2010, we created our social intranet – @Avanade – based on SharePoint 2010 and NewsGator Social Sites.
q In April 2014, we upgraded our social platform to Office 365 and Yammer.
“Avanade is a real-‐world example of enterprise social collaboration in action. We continue to redesign our approach to social as new ideas and technologies develop.”
-‐-‐ Chris Miller, Corporate Vice President & CIO
© 2015 Avanade Inc. All Rights Reserved.© 2015 Avanade Inc. All Rights Reserved.
Intranet, social collaboration, video, & search are all integrated in a single, integrated platform
© 2015 Avanade Inc. All Rights Reserved.© 2015 Avanade Inc. All Rights Reserved.
Business-‐focused Common interest
Company generated
Intranet Sites
• Home page (@Avanade)• Video 365• Departmental/Functional pages• Centers of Excellence pages• Avanade Center for Leadership
Employee Resource Groups
• Global Diversity and Inclusion• Veterans & Allies ERG• Avanade LGBT Network • Hispanic Affinity• Women’s Network
Usergenerated
Business Communities
• Project Team Space sites• Account/project-‐specific groups• .NET Development• Banking Industry• Change Enablement at Avanade
Social Groups
• Passion For Gadgets• Photography• Running Club • Travel• (Local/community) “social” groups
Avanade’s social ecosystem
© 2015 Avanade Inc. All Rights Reserved.
Using an employee-‐related program that leverages external social platforms (e.g.
Twitter, LinkedIn, Facebook, etc.)
© 2015 Avanade Inc. All Rights Reserved.© 2015 Avanade Inc. All Rights Reserved.
Inside-‐out & outside-‐in integration with social media
q Internal program to facilitate posts and responses to Twitter, LinkedIn, Facebook, etc. from key influencers in the company.
o Digital Executives: Senior leaders are able to leverage social media channels that expand their digital footprint and better position them as market leaders online.
o Brand advocates: Approximately 100 employees (marketing, internal industry SMEs, etc.) who can increase their own brand awareness on external social media and expand their own digital footprint.
© 2015 Avanade Inc. All Rights Reserved.© 2015 Avanade Inc. All Rights Reserved.
Inside-‐out & outside-‐in integration with social media
Using either the desktop or mobile version, users can quickly and easily create their own social media posts – customizing the message for best practices for each platform.
Gamification component provides a level of competition for activity.
© 2015 Avanade Inc. All Rights Reserved.© 2015 Avanade Inc. All Rights Reserved.
Inside-‐out & outside-‐in integration with social media
In addition to cascading company news outwards through individual employee’s social networks, we also bring posts from social networks back inside to Yammer to ensure more people can view them.
© 2015 Avanade Inc. All Rights Reserved.
Using a mobile platform so employees can access information from their cell phones
© 2015 Avanade Inc. All Rights Reserved.© 2015 Avanade Inc. All Rights Reserved.
CoIT / BYOD is changing the way we work
Source: Consumerization of IThttp://blogmedia.avanade.com/avanade-‐insights/2014/11/CoIT_infographic.pdf
88%of companies use
consumer technologies in the
workplace
73%of executives say CoIT is a top priority
79%of companies will
make new investments this
year
© 2015 Avanade Inc. All Rights Reserved.© 2015 Avanade Inc. All Rights Reserved.
“…when we say mobile first, it's not the mobility of the device, it's
actually the mobility of the individual experience…”
-‐-‐ Microsoft CEO Satya Nadella
Source: Microsoft CEO Satya Nadella talks mobile-‐first, cloud-‐firsthttp://www.zdnet.com/article/microsoft-‐ceo-‐satya-‐nadella-‐talks-‐mobile-‐first-‐cloud-‐first/
The ‘mobile-‐first, cloud-‐first’ future
© 2015 Avanade Inc. All Rights Reserved.© 2015 Avanade Inc. All Rights Reserved.
q Suite of mobile applications mirror desktop functionality
o News & videos
o Payroll, benefits
o Company help (password reset, office look-‐up, help desk, security concerns, etc.)
o Skype for Business (Instant Messaging, conference calls)
o Yammer
o Travel
o “Scanner”-‐type application
o Storage in the cloud
One experience across all platforms
© 2015 Avanade Inc. All Rights Reserved.© 2015 Avanade Inc. All Rights Reserved.
A full suite of mobile applications
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News & Video
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Financial
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Help
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Yammer
© 2015 Avanade Inc. All Rights Reserved.
Using formal and informal videos in your internal communications
© 2015 Avanade Inc. All Rights Reserved.© 2015 Avanade Inc. All Rights Reserved.
Using formal and informal videos in your internal communications
q Employees at most (if not all) companies complain of email overload.
q Videos provide the opportunity to bring the message to ‘life’ while providing a more preferable option for those who prefer pictures to words
o Conveys emotion
o Help establish connection people & company
o Motivates people by hitting an emotional chord
© 2015 Avanade Inc. All Rights Reserved.© 2015 Avanade Inc. All Rights Reserved.
Example of an informal video
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Example of informal video clips produced to a formal video
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Example of informal video clips produced to a formal video
© 2015 Avanade Inc. All Rights Reserved.© 2015 Avanade Inc. All Rights Reserved.
Example of animation video for internal use
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Age impacts communication preferences
© 2015 Avanade Inc. All Rights Reserved.© 2015 Avanade Inc. All Rights Reserved.
Recap: Key takeaways
q Social
o Social is more than Twitter and Facebook! Social within the enterprise is critical for engagement, collaboration, & productivity.
o It’s evolutionary, not revolutionary … unless you aren’t currently doing this; otherwise, you need to ‘get in the game.’
qMobile
o In today’s work environment, mobile is the tether that connects employees with their companies. It means more than just email; it means providing a means for people to conduct their work – regardless of whether they are in an office or half-‐way around the world using their mobile device (BYOD).
q Video
o Video is a means to bring your message to life in a way that the written word cannot convey. It shows emotion and sincerity.
© 2015 Avanade Inc. All Rights Reserved.© 2015 Avanade Inc. All Rights Reserved.
Thank you!
Larry A. MathiasNorth America Communications LeadAvanade
Let’s keep in touch:Email: [email protected]: https://www.linkedin.com/in/larrymathiasTwitter: @larrymathias59Slideshare: slideshare.net/larrym604921