Using Social Technologies to Run Better Events
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Transcript of Using Social Technologies to Run Better Events
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February 2009
Teemu ArinaDicole Ltd.
tarina.blogging.fi
using social technologies
TO RUN BETTER EVENTS
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WHAT’S WRONG WITH EVENTS?
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TOP DOWN – ONE WAY PASSIVE – STATIC INEFFICIENTLY SHARED
BOTTOM UP – TWO WAY PARTICIPATIVE - DYNAMIC EFFECTIVELY SHARED
STRUCTURE METHOD CONTENT
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Top down, one way events organized by a
committee.
Visitors sit, listen and comment. Event has a
static website.Results get
ineffectively shared.
YESTERDAYBottom up, two way events. Participants
contribute to planning.
Participants engage themselves throughout the event – also online.Results are effectively
shared online.
TOMORROW
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Various Types of Events
S C A L E
FO
RM
I nv e
s tm e n
t
L A R G E E V E N T
• Popular topics• Wide interest groups• Expert organizers• Budget decisions
• Professional venue
S M A L L E V E N T
• Strong network formation• Distributing specific expertise• Peer-to-peer organization• Cheap and low labour
• Resources often loaned
U N C O N F E R E N C E
• Crowdsourced planning• Self-organizing agenda• Presenters voted on• DIY service
• Interaction-centric
• Heavy planning of tasks• Fixed agenda• Hired presenters• Services and booths
• Presentation-centric
C O N F E R E N C E
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V I R T U A L I T Y
STR
UC
TU
RE
Barcamp
Code camp
World Café
Lightning talks
Speed Geeking
Fish Bowl
Unconference
E v e n t
M e t h o d
AMD Virtual Experience
Reboot
Le Web
MashPit
SuperHappyDevHouse
Panel discussion
Typical presentation
Typical online presentation
Typical virtual conference
Connectivism Online Conference
TED
Assembly
F A C E - T O - F A C E
SE
LF
-O
RG
AN
IZIN
GH
IGH
LY
DE
FIN
ED
T E C H - H E A V Y
Grasping the Future
Pecha-Kucha
Campfire conversation
Typical Second Life presentation
Online Educa
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ASSEMBLY
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REBOOT
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Henry Jenkins @ Alexander HallHoward Rheingold @ NMC Campus
SECOND LIFE
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Events go online or become x-events, because...
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BUSINESSES REDUCE COSTS
TravelAccommodation
Conference fees
Lost timeFinancial crisis
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Businesses reduce
GREEN IT
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New tools become available
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TIME TO THROW SOME TOMATOES
Q&A
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Various Approaches
White LabelSocial Networks
Hosted ConferenceSocial Networks
Do It Yourself Advertising AgenciesSoftware Development CompaniesIn-house mashups (e.g. Google Groups + Google Pages)Open Source applications
Event Organization Sites
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Blogs Wikis Networking
Forums Media Feeds
Tags
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Various Supportive Tools
Event RegistrationServices StreamlineProcesses
Promotion Services Let Others Know About Your Event
Community Services Draw People Together
Event Related Interaction Services Create a Backchannel
Many of these services are already used by event participants.
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Before During After
Iterative Planning
Planners Participants
Extended Events Online Sharing
‣Checklists‣Dates‣ RSVPs‣ Topics
‣ Schedule‣ Presenters‣Methods‣Venue
‣Conference wiki‣ Backchannel chat‣ Social networking‣ Live streaming
‣ Presentations‣Notes and recordings‣User-generated content‣ Lessons learned‣Content dissemination
Online Face-to-face Experience Reflection
‣ Profiles‣Media‣ Blogs‣APIs
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PEER-FUNDING YOUR EVENT
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FINDING MOST SUITABLE DATES
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DISTRIBUTING ONLINE VIDEO CONTENT
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Hosted ConferenceSocial Networks
White LabelSocial Networks
Event Organization Sites
Do It Yourself
B O T T O M - U PT O P - D O W N
EX
TE
ND
ED
EV
EN
TS
FR
EE
FO
RM
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Long Tail of Events
Possible Events
Eve
nt P
opul
arit
y
Tail: 80%Head: 20%
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Digital Analog
■When more “bandwidth” is needed, synchronicity of interaction and interaction goesface-to-face■Always linking back to
digital at every point of interaction
■Digital is primary: everything starts and ends in digital■Mainly asynchronic or
semi-synchronic interaction
Successful Event DNA
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Email Blog
Company
Teemu Arina
CEO, Dicole Ltd.
“Imagination is more important than knowledge”
– Albert Einstein