Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales &...
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Transcript of Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales &...
![Page 1: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/1.jpg)
Using Social Media to Increase Online Donations and Viral Fundraising
Aaron Biddar – VP Sales & Marketing, [email protected]
Jeff Patrick – Founder, Common [email protected]
![Page 2: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/2.jpg)
Presenters
Jeff PatrickFounder Common Knowledge
[email protected]@CommonKnow
Aaron BiddarVP Sales & Marketing ThePort Network
[email protected]@AaronBiddar
![Page 3: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/3.jpg)
ThePort Overview
Social Media Solutions provider focused on nonprofit organizations
Based in Atlanta
Social networking veterans
100+ active communities
Partnerships with leading constituent-management systems
![Page 4: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/4.jpg)
The Company We Keep
![Page 5: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/5.jpg)
Solutions for nonprofits
Increase Advocacy
Boost Online
Donations
Build Thought
Leadership
![Page 6: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/6.jpg)
Agenda
Why Social Media?
CARE Introduction
Facilitating Donations and Advocacy
Behind the Scenes Integration
Q&A
![Page 7: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/7.jpg)
Changing Landscape
Acquisition & awareness
Membership experience
Monthly chapter meetings
Annual events
Books and magazines
Continuous online interaction
Fundraising events online
Creating awareness with pledges
Not that long ago…
Today
![Page 8: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/8.jpg)
Social Media
Social media creates a dynamic community that brings together constituents to deliver
on your mission.
![Page 9: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/9.jpg)
Boost Online Fundraising with Active Donors
20092010
20112012
Goal
![Page 10: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/10.jpg)
Social Media Connects Donors & Creates Advocates
![Page 11: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/11.jpg)
It all leads to an active community
![Page 12: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/12.jpg)
Agenda
Why Social Media?
CARE Introduction
Facilitating Donations and Advocacy
Behind the Scenes Integration
Q&A
![Page 13: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/13.jpg)
CARE Example
![Page 14: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/14.jpg)
Agenda
Why Social Media?
CARE Introduction
Facilitating Donations and Advocacy
Behind the Scenes Integration
Q&A
![Page 15: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/15.jpg)
Sierra Club
ThePort and Common Knowledge built two communities for Sierra Club
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Ways to connect
Connect
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Actions
![Page 18: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/18.jpg)
Pledges
![Page 19: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/19.jpg)
Recipes
![Page 20: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/20.jpg)
Connect – Student Coalition
Connect
![Page 21: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/21.jpg)
Arthritis Foundation
![Page 22: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/22.jpg)
Arthritis - Sponsorship
![Page 23: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/23.jpg)
Modules
Community Content
![Page 24: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/24.jpg)
LMT Tracker & Widget
![Page 25: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/25.jpg)
LMT Tracker & Widget
Social Networking Widget
![Page 26: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/26.jpg)
LMT Widget creates action and advocacy
![Page 27: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/27.jpg)
LMT Widget can be shared in any social network
![Page 28: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/28.jpg)
Easily share content
Invite the rest of the worldto take action.
![Page 29: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/29.jpg)
UCC Community
![Page 30: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/30.jpg)
Donate
Fundraising integration within online community
![Page 31: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/31.jpg)
UCC Groups
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CARE – Promoting Advocacy
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Agenda
Why Social Media?
CARE Introduction
Facilitating Donations and Advocacy
Behind the Scenes Integration
Q&A
![Page 34: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/34.jpg)
Leverage intelligence to empower development
![Page 35: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/35.jpg)
Integration Partners
![Page 36: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/36.jpg)
Data Integration
Community member activity tracked in your member-management database
Encourage community members to take action, become involved
Anyone that fills out a registration or comment form can be added to database
Single Sign On
ThePort Shares Data
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Constituent-Management Integration
![Page 38: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/38.jpg)
Database & Profile
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Community & Database
![Page 40: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/40.jpg)
Customer Successes
ACHE (American College of Healthcare Executives)
– Goals: Wanted to develop and launch a unique online exam community that would help healthcare executives prepare for the Board of Governors Examination in Healthcare Management.
– Why ThePort: Chose ThePort to integrate social media tools for knowledge sharing, real-time study groups and open-topic discussion
– Results: ACHE now offers its affiliates a dynamic, energized web presence with a clear focus on learning and service to members, enabling it to retain a wider, more active and enthusiastic base
![Page 41: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/41.jpg)
Customer Successes
Buffini & Company
– Goals: Leverage philosophy that ‘networking is everything’ – train real estate agents to utilize online networking to connect with a wider variety of like-minded individuals and break down the constraints of geography
– Why ThePort: Saw the power and flexibility of ThePort platform to harness their unique look and feel and make their vision a reality
– Results: Within three days of launching, the Buffini community easily rose above 2,000 users, and has continued to grow exponential. Now more than 6,000 members!
![Page 42: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/42.jpg)
Customer Successes
RFMA (Restaurant Facility Management Association)
– Goals: Help restaurant professionals share best practices to improve effectiveness and value; Provide a community for interactions between members and restaurant product and service vendors
– Why ThePort: RFMA has a staff of only two – wanted a platform with simple-to-use and robust community-management tools
– Results: Launched in January 2009 – 1/6 of all members already active (as of mid-March 2009)
![Page 43: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/43.jpg)
Customer Successes
CARE
– Goals: Increase Member Interactions and Engagement: Increase Support of CARE Cause
– Why ThePort: CARE selected ThePort because its leadership recognized that ThePort’s social media suite furnished the most comprehensive Web 2.0 platform and the broadest functionality to keep pace with CARE’s growing needs.
– Results: Thousands of engaged members, message reaching thousands more, increased fundraising
– 3,800 Members
![Page 44: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/44.jpg)
Agenda
Why Social Media?
CARE Introduction
Facilitating Donations and Advocacy
Behind the Scenes Integration
Q&A
![Page 45: Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort aaron@theport.com Jeff Patrick – Founder,](https://reader030.fdocuments.us/reader030/viewer/2022032706/56649c3a5503460f948e3a00/html5/thumbnails/45.jpg)
Using Social Media to Increase Online Donations and Viral Fundraising
Aaron Biddar – VP Sales & Marketing, [email protected]
Jeff Patrick – Founder, Common [email protected]