Using Social Media to Deliver Your Message in Good Times ...€¦ · Using Social Media to Deliver...
Transcript of Using Social Media to Deliver Your Message in Good Times ...€¦ · Using Social Media to Deliver...
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Using Social Media to Deliver Your Message in Good Times and Bad
Moderators Morgan Lyons, DART (Dallas) Pauletta Tonilas, LA Metro
Panelists Elizabeth Presutti, DART (Des Moines) Karl Gnadt, Champaign-Urbana MTD Neil McFarlane, TriMet
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• Identify and discuss best practices for transit agencies and leaders to directly deliver key messages and monitor public sentiment using social media.
Today’s Goal
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A Snapshot
206+ MILLION Facebook Users in the US
109+ MILLIONTwitter Users in the US
122+ MILLION Members on LinkedIn in the US
53+ MILLIONSnapchat Users in the US
114+ MILLION Users on Instagramin the US
92+ MILLION Users on Pinterestin the US
QUICK STATISTICS
• 2005: 5% of US adults used 1 or more social media networks
• 2016: 69% of US adults used 1 or more social media networks
Source: Pew Research
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Why Social Media?
You’re creating an opportunity to reach more of your customers and stakeholders more often.
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You’re a Content Creator
DART Daily The Source
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How LA Metro Delivers News
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Remember, you gotta have a story
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• Who are you engaging?
• Why are you engaging them?
• Who’s doing the engaging?
• When are you engaging them?
• How do you know it worked?
…and you gotta have a strategy
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Meet the Panel
• Elizabeth Presutti• Karl Gnadt• Neil McFarlane
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Elizabeth Presutti
• At DART since 2008• CEO since 2011• @ridedart
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Karl Gnadt
• Joined CUMTD 1995• CEO in 2014• @CUMTD
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Neil McFarlane
• TriMet since 1989• GM in 2010• @trimet
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• How do you use social media?• Why did you start?• When did you start?• What have you learned that you
wouldn’t otherwise know?
Using Social Media
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• How does this fit with your larger communications and agency strategic goals?
• What was your motivation in making social media part of your communications strategy?
• What benefits do you see in using social media?
How Does Your Agency Use It?
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• What concerns you about social media?–How your agency uses it–How your customers/stakeholders
use it• How did you keep your lawyers
from telling you “no?”
Challenges and Concerns
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Using Social Media to Deliver Your Message in Good Times and Bad
Time for discussion
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Using Social Media to Deliver Your Message in Good Times and Bad
Thanks for participating!
Morgan Lyons, DART (Dallas)[email protected]
Pauletta Tonilas, LA [email protected]