Using social media to communicate about...
Transcript of Using social media to communicate about...
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Using social media to communicate about research Ashley Washburn NURAMP Training May 4, 2017
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RESEARCH AT NEBRASKA
Getting Started • Define your goals/objectives for using social media
Increase awareness of Nebraska research
Promote faculty achievements
Promote ORED events and build
faculty engagement
Share news, info with internal and external
audiences
Office of Research & Economic Development
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RESEARCH AT NEBRASKA
Know Your Audience
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RESEARCH AT NEBRASKA
How Do I Talk About Research? • What makes the work unique? • What is the impact? • What is new and novel? • Focus on potential and
possibility.
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RESEARCH AT NEBRASKA
Ideas to Engage the Audience • Show what goes on behind the scenes
– Day-in-the-life photos – Research in action
• Faculty-student research collaborations • Live tweeting during conferences, events • Videos • Graphics
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RESEARCH AT NEBRASKA
Ideas to Engage the Audience
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RESEARCH AT NEBRASKA
Ideas to Engage the Audience
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RESEARCH AT NEBRASKA
Ideas to Engage the Audience
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RESEARCH AT NEBRASKA
Ideas to Engage the Audience
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RESEARCH AT NEBRASKA
Ideas to Engage the Audience
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RESEARCH AT NEBRASKA
Communicating About Research • Focus on impact, potential • Provide context • Use graphics, photos, videos • Use hashtags and handles to maximize your reach
– #NSFfunded, #NIHfunded, #DOEfunded – #UNL, @UNLresearch
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RESEARCH AT NEBRASKA
Tools of the Trade
Photo editor
Native apps Extras for graphics, video
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RESEARCH AT NEBRASKA
Measuring Impact • Hootsuite, Sprout Social, other scheduling/monitoring tools • Many platforms offer FREE analytics tools
– Twitter – Facebook – Instagram – YouTube – Pinterest
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RESEARCH AT NEBRASKA
University Resources • Toolbox and Brand Guide:
http://ucomm.unl.edu/toolbox/social-media • Social Media Directory:
http://ucomm.unl.edu/directory-social-media
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UNL does not discriminate based upon any protected status. Please see go.unl.edu/ nondiscrimination
Twitter.com/UNLresearch Facebook.com/UNLresearch YouTube.com/UNLresearch
Instagram/UNLresearch
Questions? Contact me. Ashley Washburn
Research Communications Manager [email protected]