Using Social Media PP Dr Senthil Doraisamy Rotary Club of Muar.
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Transcript of Using Social Media PP Dr Senthil Doraisamy Rotary Club of Muar.
TITLE | 2
Learning Objectives:
Identify ways your club can use social media to promote its activities and attract younger generations.
Register and set up a social media account.
Determine effective uses of social media (promotion, post-activity dialogue, calls for volunteers, etc.).
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•What is Social Media?Websites and applications that
enable users to create and share content
or to participate in social networking
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• Social media is no longer a new technology – the first social media sites launched in 2000, and a number of those original sites are still around.
• Facebook was launched in 2004, LinkedIn in 2003, and Twitter has been around since 2006.
• Social media is now as vital a communication tool as a cell phone.
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Workshop 1 - Creating Facebook Page:
1. How to create a Facebook Page2. Please form teams3. Create a simple Facebook Page (5
minutes)
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Workshop 1 - Creating Facebook Page:
1. How to create a Facebook Page2. Please form teams3. Create a simple Facebook Page (5
minutes)
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Workshop 2 – SWOT Analysis:
1. SWOT Analysis of Facebook Page2. Please form teams3. 5 minutes discussion and 2 minutes
presentation for each team
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SWOT Analysis:•Strengths:–Characteristics of
the business or project that give it an advantage over others.
•Weaknesses:–Characteristics that
place the business or project at a disadvantage relative to others.
•Opportunities:–Elements that the
project could exploit to its advantage
•Threats:–Elements in the
environment that could cause trouble for the business or project
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Facebook Page:•Strengths:–Solidify the image of
your club
–Doesn’t requires all members to be on Facebook
•Weaknesses:–Duplicates website in
some ways
– Just another Rotary Club on Facebook
•Opportunities:–Connect to the wider
community
–Find new members
–Promote your page – focus on local community, age, etc
•Threats:– If not updated, will be a
bad promotion of your club
–Unfavourable comments
–Trolls
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Workshop 3:
1. List 3 ideas or ways that social media can be used to help promote Rotary to younger generations
2. Please form teams3. 5 minutes discussion and 2 minutes
presentation for each team
TITLE | 21
Learning Objectives:
Identify ways your club can use social media to promote its activities and attract younger generations.
Register and set up a social media account.
Determine effective uses of social media (promotion, post-activity dialogue, calls for volunteers, etc.).