Using Social Media Marketing Strategies to connect with your market
description
Transcript of Using Social Media Marketing Strategies to connect with your market
Social Media Marketing Strategies
WE’RE ALL PARTICIPANTS
We must expand our definition of the "user" - it's everyone from employees & executives down to your customer's customers
FIND LAKES, NOT PUDDLES
Stroke your largest network for knowledge and insight
RECOGNIZE MAVENS
Every group has its experts - detect and acknowledge them
Enjoin them in your future strengthening - you quickly become pervasive
LOOK FOR OPEN WINDOWS
If you're not where the most important people to your business are gathering, you're in the wrong place
SHAKE THE ORANGE TREE
Once you've found those individuals, listen carefully at first.
Find the low-hanging fruit and harvest it.
FIX BROKEN WINDOWS
Show your community you're listening.
Fix things that mean something to them.
PLANT GREEN FIELDS
DO NOT try to co-opt individuals away from other communities.
Create new green fields for them to graze.
ENCOURAGE EXPERIMENTATION
Provide the tools and assets for others to "mash up" your business.
FOSTER FIRECRACKERS
Find the most promising projects and give them an extra edge
DOUBLE-UP DIALOG
With everything else working, be sure to have open, as in two-way dialog.
Keep everyone aware of what's happening.