Jennifer McClure - President, Unbridled Talent LLC

@JenniferMcClure� unbridledtalent.com�

Using Social Media in Human Resources�

�

Personal | Business | SHRM Chapter �

1.15 billion monthly � 238 million active �

218 million monthly�

240 million+ blogs�

1 billion+ monthly �

WHO is using SOCIAL MEDIA?

150 million users �

SOURCE: http://therealtimereport.com�

WHAT are we afraid of?

1� Choose Your Tools�2� Professional Development �3� Human Resources & Recruiting�4� SHRM Chapters�5� Managing Time & Content �

our FOCUS today

CHOOSE �YOUR TOOLS�

1�

where to START? Professionally�

�

LinkedIn ��

Blogs/Newsfeeds��

Twitter��

Facebook��

YouTube ��

Instagram ���

In Your Business ��

LinkedIn ��

YouTube ��

Blog��

Instagram ��

Facebook��

Twitter�

SHRM Chapters ��

Blog��

YouTube ��

Twitter��

Instagram ��

Facebook��

LinkedIn ���

PROFESSIONAL DEVELOPMENT�

2�

•  Ensure your Personal Profile is accurate and complete�

•  Build a Personal Profile that:�

– represents you and your company well �

– makes others want to connect with you ��•  Build your personal network with relevant contacts�

•  Join targeted Groups�

LINKEDIN essentials

1)    Add a profile photo ��2)    List current position + at least 2 prior jobs��3)    5 or more skills on your profile��4)    Write a summary about yourself ��5)    Fill out your industry and zip code��6)    Add where you went to school ��7)    Have 50 or more connections�

100% COMPLETE profile

•  Build a “reading list” of diverse voices (not just in HR) �

•  Connect with a great community of bloggers (peer network) �

•  Receive industry news in a timely fashion�

•  Ask and answer questions/comment on blogs�

•  Create your own blog to share information and learn

BLOG essentials

•  Everyday People (Steve Browne – Executive Director of HR, Larosa’s Inc.) / sbrownehr.com�

•  The HR Capitalist (Kris Dunn – CHRO, Kintetix) / hrcapitalist.com �

•  China Gorman (China Gorman – CEO, Great Places to Work Institute) / chinagorman.com�

•  SHRM - We Know Next (HR focused - Multiple Contributors) / weknownext.com�

•  TLNT (Talent Management focused - Multiple Contributors) / tlnt.com�

•  Incentive Intelligence (Paul Hebert – VP of Solution Design, Symbolist) / symbolist.com�

•  NoExcusesHR (Jay Kuhns – VP of HR, All Children’s Hospital) / noexcuseshr.com�

•  Success In HR (Alan Collins – Author & former VP of HR, PepsiCo) / successinhr.com�

•  Unbridled Talent (Jennifer McClure – Speaker, Writer & Consultant) / unbridledtalent.com�

•  Great Leadership (Dan McCarthy – Director Exec Development Programs, UNH) / greatleadershipbydan.com

recommended BLOGS

•  Balance promotional, personal & conversational tweets�

•  Be a “real person” – use your real voice/be authentic �

•  Be interesting, informative and entertaining�

•  Share links to interesting & informative stuff ��•  Post photos from “a day in your life” (twitpics, etc.) �  

TWITTER essentials

•  @SHRM (SHRM) �

•  @KYSHRM (Kentucky SHRM State Council & Conference) �

•  @LA_SHRM (Louisiana SHRM State Council & Conference) �

•  @sbrownehr (Steve Browne – Executive Director of HR, Larosa’s Inc).�

•  @HarvardBiz (Harvard Business Review) �

•  @Josh_Bersin (Josh Bersin – Founder, Bersin by Deloitte) �

•  @JoeGerstandt (Joe Gerstandt – Author, Speaker, Freak Flag Flyer, Talent Anarchy) �

•  @lruettimann (Laurie Ruettimann – Speaker, Writer & Consultant) �

•  @thisislars (Lars Schmidt – Sr. Director of Talent Acquisition & Innovation, NPR) �

•  @sharlyn_lauby (Sharlyn Lauby – President, ITM Group Inc.) �

recommended TWEETERS

HUMAN RESOURCES �& RECRUITING �

3�

•  Ensure that your Company Profile is accurate/complete�

•  Encourage and train employees to create Personal Profiles that:�

– represent your company well �

– make candidates want to connect to them/the Company��•  Expand your talent pool through access to employee networks�

•  Create or participate in industry or professional groups�

LINKEDIN essentials

BUILD your network

SOURCE: http://talent.linkedin.com/blog/index.php/2013/01/followers-and-connections/�

�•  Make your employees the stars�

•  Keep videos to 3 minutes or less�

•  Share your videos on other social sites�

•  Use video for learning & development activities�

YOUTUBE essentials

23

•  Establish expertise and credibility�

•  Foster relationships with candidates (& employees) �

•  Post information about cool job opportunities�

•  Share industry news/link to media coverage�

•  Link to your other social media efforts�

•  Address concerns or common questions�

BLOGGING essentials

26

“People who visited Racker Talent before applying for a job were 65% more likely to be successful than those whose 1st port of call was the career site or ATS.”��

Michael Long – Former Head of Culture Branding, Rackspace�

CORPORATE blog

•  Share company news in a visual and compelling way�

•  Cross-post Instagram pictures on other social sites (easy) �

•  Share your culture and company events�

•  Share “day-in-the-life” photos�

•  Have a photo contest for employees / share winners�

INSTAGRAM essentials

29

SHRM �CHAPTERS�

4�

•  Move paper/emailed newsletter content online�

•  Involve members through guest post opportunities�

•  Share pictures from meetings/events�

•  Share video interviews with members/clips from meetings�

•  Share industry news/link to media coverage�

•  Promote monthly meetings and chapter events�

BLOGGING essentials

BLOGGING

�•  Make your members the stars!�

•  Share clips from monthly meetings/council meetings�

•  Include sponsors in video clips (short) �

•  Compilation videos – Q&A �

YOUTUBE essentials

YOUTUBE

•  Balance promotional, personal & conversational tweets�

•  Create a persona/”voice” for your account (be human) �

•  Be interesting, informative and entertaining�

•  Share links and retweet members/other SHRM chapters, etc.��•  Post photos from meetings, behind the scenes, etc.�  

TWITTER essentials

TWITTER

INSTAGRAM essentials •  Share Chapter news in a visual and compelling way�

•  Cross-post Instagram pictures on other social sites (easy) �

•  Share pictures from monthly meetings/conferences�

•  Use #hashtags to get others involved�

•  Have a photo contest / share winners�

INSTAGRAM

�•  Engage with members and create a community�

•  Share content from all other social sites�

•  Pictures/videos – most engagement �

•  Ask questions�

•  Create Polls�

FACEBOOK essentials

FACEBOOK

MANAGING �TIME & CONTENT�5�

have a PLAN

Share a link to a resource��Repost someone else’s post � �Make an announcement ��Ask a question��Reply to questions people ask ��Share/show what’s happening now (photos) �

content IDEAS

PLAN IT out

Monday  

• Recognize  a  Member  or  Employee  

• Ask  a  Ques:on  

Tuesday  

• Post  “day-­‐in-­‐the  life”  photo(s)  

Wednesday  

• Ask  a  Ques:on  

• Share  news  about  an  Event  

Thursday  

• Share  Company  or  Chapter  news  

• Post  a  Video  

Friday  

• Spotlight  on  an  employee  or  a  member  

Saturday  

• Link  to  a  great  resource  of  interest  to  your  audience  

Sunday  

• Poll  Ques:on  

Content Calendars�

Commit to time blocks�

Use scheduling tools�

SCHEDULE time

NEXT STEPS… �

THANK YOU!�Jennifer McClure�

�

unbridledtalent.com��

@JenniferMcClure�