SOME FACTS

6 in 10 Americans have a profile on a social network

Facebook is the Dominant Platform

Over a quarter of US social networkers, roughly 71 million people, check a social media site multiple times a day.

Just under 40% of smartphone owners regularly visit social media networks several times a day.

The average US Facebook social networker has 303 friends

•55 + Demographic is the fastest growing on social media

•56 percent of internet users 50 years old or older are using Facebook.

Young people are still on Facebook mostly to connect with older relatives

People share on social media not because of “narcissism” but because they want to make a connection

We aren't here to sell ourselves or our churches. We are here to build relationships and share God’s grace.

The ROI (return on investment) of digital ministry are hearts set free in the GospelKeith Anderson

  Click 2 Save: The Digital Ministry Bible by Keith Anderson, Elizabeth Drescher

“People don’t want to buy what you’re selling.

They want to know who you are”

Social Media Helps Us Become More, not Less Connected

Why Introverts Like Social Media

• Connect with people they might not in public because they avoid crowds• Interact with a lot of people in ways that are not draining• Gives an opportunity to meet someone before meeting in person so they can connect more easily once they meet• Opportunity to extend a conversation they might not in person

FACEBOOK PAGE VS. WEBSITE

WEBSITE

•People must come to you•Information is static•Resources

FACEBOOK PAGE

•You come to people•Information updated•Conversation

Twitter•Announcements•Articles•Events – make a hashtag•Tweetchats•Encourage members to tweet about church – check in, tweet what they heard in sermon

Pinterest• Ideas for Sunday School, VBS etc.• Shared boards • Altar decoration ideas• Biblical Art• Books, articles• Resources

Instagram

•Tell Your Story in Pictures•Use Hashtags to promote event• Illustrate quote from sermon• Invite others to share photos illustrating a theme “Photo a Day”

Video

Video

• Interview members of all ages to talk about their faith• Preview special events• Video Sermon• Visitor Welcome•Have Confirmation, Youth & Sunday School classes make video• Interview Volunteers and mentors• Skits• Talk about their favorite bible stories

Christ has no online presence but yours, No blog, no Facebook page but yours, Yours are the tweets through which love touches this world, Yours are the posts through which the Gospel is shared, Yours are the updates through which hope is revealed. Christ has no online presence but yours, No blog, no Facebook page but yours.