PowerPoint Presentation

USING SOCIAL MEDIA, GETTING REAL RESULTSSarah English

Center for Community Change

May 14th, 2014

SHOW OF HANDS

How did you first hear about MHAction? Tell the story of how you first got involved. (If no one volunteers a story of finding it on social media, ask if anyone heard about it on Facebook.)2t

ONLINE TO OFFLINE ENGAGEMENTWhat is it?

Online communication, outreach and mobilization that allows individuals to take part in your work and leads them to eventually participate in offline action

So we are talking today about online tools that you can use to interest and engage people online that will eventually lead to recruiting new volunteers and developing new leaders. 3t

LADDER OF ENGAGEMENT

This is how online engagement turns to offline engagement- we have a big base of people to start out with, and then we continue to engage with the people who engage with us. We try to boost them up that ladder of engagement to eventually recruit them to become a volunteer and then a leader, like you all. Facebook is just step one in that process.

So the tool we are going to be discussing today is Facebook.4t

TODAYS TOOL: FACEBOOKWhat are the advantages?

Provides a safe space for your audienceAllows you to communicate instantlyAllows you to reach a broader audience

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WHOS ON FACEBOOK?By the end of 2013, there were 1.23 billion monthly active Facebook users worldwide, adding 170 million users in just one year. In the U.S. alone, 123 million people are on Facebook on a daily basis. 6t

Infographic via bufferWHOS ON FACEBOOK?Of all internet users--- 67% are on Facebook. Facebook users easily outnumber all other social networking users.7t

Infographic via bufferWHOS ON FACEBOOK?Important thing here- people of all education levels and all annual household incomes are on Facebook. Though not pictured in this infographic, people of all ethnicities are also on Facebook. Of all internet users, Pew reported that 71% of whites, 73% of Hispanics, and 76% African Americans were on Facebook.8t

EXAMPLE: TROY LIBRARY

When playing the slide show, mouse over the play button to show the film. Example of how a small group can use Facebook and other tools to create interest in something that the pubic would otherwise overlook.

https://www.youtube.com/watch?v=AoT13m8-Kxo

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EXAMPLE: CORPORATE ACTION CAMPAIGNThis particular post got nearly 8,000 likes, 439 shares and 80 comments.

RI4As goal: We are calling on these corporations to:Make a public statement in support of immigration reform with a path to citizenship andEngage Republican congressional leadership to move immigration reform legislation forward.

You may be asking, why these companies? WellBank of America, Home Depot and Wells Fargo Super PACs are all major contributors to Speaker John Boehner, Majority Leader Eric Cantor, and Majority Whip Kevin McCarthy.

Source: https://www.facebook.com/photo.php?fbid=10151688226263779&set=a.381696038778.162144.84258068778&type=1&theater

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EXAMPLE: CORPORATE ACTION CAMPAIGN242 shares, 300 comments. Get details on action from Olivia. More here: https://storify.com/RI4A/corporate-action

Source: http://bit.ly/Oct15HD11t

In addition to the online action, activists also hit the streets, calling on Home Depot to stop funding republicans that stand in the way of a path to citizenship. They protested lobbyists in Washington, DC and also delivered petitions at local Home Depot stores.12t

EXAMPLE: CORPORATE ACTION CAMPAIGNHome Depot responds:

We think sound immigration policy makes good business sense, so were broadly in support of immigration reform. While we know there are various ways to get this done, we support efforts in Congress to update our immigration laws and will lend our support when and where its appropriate to do so.

Home Depot releases a statement in response to the online action in support

http://thecaucus.blogs.nytimes.com/2013/10/26/corporations-push-for-immigration-legislation/?_r=0

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BASED ON THESE EXAMPLESFacebook can be used to accomplish what?To pique public interestTo recruit new volunteers To promote:Events (rallies, marches, etc.)Petitions- To engage corporate giants in your issue14t

PULL OUT THOSE SMARTPHONES

#MHAction2014Who here has a smartphone? Who here has the Facebook app on their phone? Pull out your phones and create a status about what youre doing using the hashtag #MHAction2014. Once people have posted, go through your own Facebook post and dissect the anatomy of the post- location, status, photo, hashtag, etc. 15t

HOW TOPost a photo to the MHAction page? Post a comment to the MHAction group? Create a group? What would Kevin think is most useful? Give a step-by-step training showing them the entire process.16t

QUESTIONS?17t

FRIEND ME!Find me (sarah.english.5817) and Kevin (kevin.borden.144) on Facebook!18