Using Social Media for Emergency Agencies
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Transcript of Using Social Media for Emergency Agencies
Facilitator: Don Stanley 3Rhino Media || UW-Madison [email protected] 561 7097
DON STANLEY | @3rhinomedia | 3rhinomedia.com
Leveraging Social Media: For Emergency RespondersWI Fire Service Administrative Association
I am …
CEO, business owner
Strategist, Speaker, Workshop Junkie
Faculty Member (I have a bunch of awards and titles)
Regular contributor to local media
Passionate about connecting people and organizations
DON STANLEY | @3rhinomedia | 3rhinomedia.com
Our Mission For TodayWhy social media is an important communication outletWhat are the trends in today’s world? How does social media apply to emergency
situations/disasters?Importance of posting key information at the right timesImportance of connecting with amplifersQuality vs. Quantity – importance of accuracy and
relevancyDON STANLEY | @3rhinomedia | 3rhinomedia.com
START WITH WHY!Why social media is an important communication outlet
Simon Sinek
Social Media
is a huge part of our
LIFE.DON STANLEY | @3rhinomedia | 3rhinomedia.com
20% Total amount of online time dedicated to social media.
(And the number is increasing rapidly with the rise of mobile technology)
DON STANLEY | @3rhinomedia | 3rhinomedia.com
20% Total amount of online time dedicated to social media.
(And the number is increasing rapidly with mobile technology)
DON STANLEY | @3rhinomedia | 3rhinomedia.com
A Quick Look at the Tools Being
Used.DON STANLEY | @3rhinomedia | 3rhinomedia.com
tastic on
Let’s look at the #s
500 million (2010)
Number of Accounts
700 million (2011)
1 BILLION (2012)
*FB is blocked in China
150 million (2009)
MONTHLY:• 8 friend requests per month• 8-30 hours/month• 40 visits/month• 80 community pages, groups and
events• creates 90 pieces of content each
month• 350 million access FB via a mobile
device each day (up from 200 million)
DAILY: • 30 billion pieces of content are shared
each day, including 250 million photos
Source: facebook.com, pingdom.com
AVERAGE USER
Changing the world, 140 characters at a time
140 million users55% via mobile40% just listen
It’s a news source, outreach tool and coordination tool
By The #s
YouTube
youtube fact 2
72 Hours
via mashable.com
youtube fact 44800m unique visitors/month#2 Search Engine4B hours watched each month200m+ mobile views/day
Mobile Usage
Mobile Apps Social Media
People want/expect engagement on the go
DON STANLEY | @3rhinomedia | 3rhinomedia.com
How Does this Apply?How does social media apply to emergency situations?
Often People Turn to Social Media FIRST
because it is a huge part of their
LIFE.DON STANLEY | @3rhinomedia | 3rhinomedia.com
DON STANLEY | @3rhinomedia | 3rhinomedia.com
DON STANLEY | @3rhinomedia | 3rhinomedia.com
DON STANLEY | @3rhinomedia | 3rhinomedia.com
Case Studies
DON STANLEY | @3rhinomedia | 3rhinomedia.com
Case Study
Case Study
Case Study
Case Study
THE VALUE OF TIMINGHow does social media apply to emergency situations?
ALL THE TIME ACTIVITIES• Building Relationships Ahead of Time (with
citizens, other service providers, news media, etc.) and building knowledge within the community
DON STANLEY | @3rhinomedia | 3rhinomedia.com
Case Study
ALL THE TIME ACTIVITIES• Building Relationships Ahead of Time (with
citizens, other service providers, news media, etc.) and building knowledge within the community
DON STANLEY | @3rhinomedia | 3rhinomedia.com
PRE-DISASTER/EMERGENCY• When possible, announcing to volunteers,
community, media, etc. how to get prepared and pre-coordinate activities
DURING THE SITUATION• Have a plan ahead of time regarding the
role you will play. Then execute that roll. Will it be routing messages, handling calls for help, coordinating with other services, connecting to media?
DON STANLEY | @3rhinomedia | 3rhinomedia.com
DURING THE SITUATION• Have a plan ahead of time regarding the
role you will play. Then execute that roll. Will it be routing messages, handling calls for help, coordinating with other services, connecting to media?
DON STANLEY | @3rhinomedia | 3rhinomedia.com
POST DISASTER/EMERGENCY• Again, what roll will you play? Will you help
direct people affected to resources and be a clearing house? What other roles can you fill?
QUALITY v. QUANTITYThe importance of accuracy and relevancy
QUALITY v. QUANTITYThe importance of accuracy and relevancy
Don Stanley 3Rhino Media | UW-Madison [email protected] 561 7097
Connect with me
So what will you do next?
Let’s Discuss