Using social media for effective recruitment

By:- Vijay KambojVijaykambojlearner.blogspot.com

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Using social media for effective recruitment

• The internet has come a long way since the first electronic message was sent in 1969. It has evolved to become an indispensable part of our daily lives. Talking about the internet numbers, India has close to 65 million active users today, and if a research conducted by JuxtConsult is to be believed, 4 out of 5 English-speaking urban Indians have been entangled in the World Wide Web. Spurred by an increase in cheaper internet devices and affordable broadband plans, the internet has penetrated all aspects of our lives. Business today depends a lot on the internet especially when it comes to marketing and reaching out to customers. In contemporary times, every aspect of business has a virtual arm, and it is only natural that the HR and recruitment teams of companies spot its place in the vast interlinked network of the internet.

Networking over the social media has evolved from..

Using social media for effective recruitment

• merely serving as a platform to finding old friends and making business connections and associations. In today’s connected times, it is seen that almost every internet-savvy person has a social media presence, and this is used as an opportunity by the recruiters to do a background check on potential employees.

This further draws me closer to the questions: is web presence a boon or a bane? The answer is yes and no! Even though it gives a person the necessary and required presence and exposure to head-hunters, it can also work against a potential employee if he/she puts forth loose or banal information online, contrary to his/her real life personality.

• Let us understand in detail how social media is advantageous.• 1) Job candidates can be searched geographically with higher accuracy

than ever before, narrowing the number of candidates and adding to recruitment effectiveness.

• 2) Thanks to social media’s high usage rate and immediate response...

Using social media for effective recruitment

• 3) Social media recruitment has a low cost when seen from the high roI prospective.

• 4) A huge number of social media users are college students, thus creating a great platform for potential companies to attract fresh talent for entry level positions.

• 5) Access to the cream level of job candidates is faster, helping a company’s ability to attract talent versus competitors.

• 6) It also helps in increasing the employer’s brand visibility online and establishes a leading-edge image for the brand.

• 7) Open positions can be seen and read by a larger number of qualified candidates, thus making job hiring process a delightful experience.

• Having said that, like everything, there are two sides of this coin too. Talking about the recruitment in social media from the candidate’s point of view, one might not be able to use social media for his/her professional advantage

Using social media for effective recruitment

• As scouring of one’s social media page can throw up some details that one would like to keep away from the recruiter’s eye.

To wrap it all, one needs to be careful about the kind of matter one scribbles on his/her digital profile, and the kind of comments that he/she makes online. One also needs to be discern in the choice of communities he/she joins. All this is imperative, as recruiters today are prone to do a background check on a potential employee, to see whether the said person is on the same page as the organization's culture or not.