Infinite Possibilities of CRM: save time, save money, engage
Using Social CRM to Drive Marketing Results- Will Simpson Engage Sciences
-
Upload
our-social-times -
Category
Business
-
view
670 -
download
2
description
Transcript of Using Social CRM to Drive Marketing Results- Will Simpson Engage Sciences
How Can Social CRM Drive Marketing Results?
Will Simpson
@EngageSciences
Sony Social Activation Process
Methods of Social CRM
Amplification =
Population of marketing databases
Audience Profiling
= Direct
customer messaging
Are you collecting the best data for your brand?
Control of data capture
Whether you need to build simple forms for data capture or complex question and answer quiz formats, business users are in control of what data they want to capture from social media followers.
Sony Control Data Capture
Lastminute.com Example
Lastminute.com Example
Lastminute.com Example
Sony Do you know
your fans?
Audience & Community
Fan Value & Activity
Being able to execute a social campaign is only the beginning... We create a record for every fan who interacts with your campaigns, so you can understand who they are over time and the conversions they drive amongst their friends. It is a goldmine of data that can be used to drive marketing on other channels
Audience & Community
Social marketing is about relationships. Without a single customer record what do you know about how that person is connecting with you as a brand?
Sony Social CRM Lifecycle
Visualisation
Mobile Users Can Participate
Facebook doesn’t support tabs on mobile. People are not able to interact with your content and campaigns. Clicking on a link in the newsfeed will not show your tab.
We use smartURL’s and device detection to serve up a mobile view of your tabs
Reward Programs Refer a friend
Creator: Lee Shepstone | Modified: Tue Apr 03 2012
Start: Understand the program and get incentivised to start
Refer a friend Share
Share. Reward. Earn.
one five win
Refer
Refer just one friend to
Nokia, and claim your
reward. Your friend gets
a deal too.
Refer five friends to Nokia
and you'll get an
exclusive reward only
available here.
Our top referrers can win
fabulous prizes. Each
month we give out
amazing and exclusive
prizes to our most loyal
fans.
Refer
Recent fans collecting rewards
Refer a friend
Creator: Lee Shepstone | Modified: Tue Apr 03 2012
Reward dashboard: Check your rewards and earnings
Refer a friend Share
Invite
Invite more friends Share to allPost to your wall, earn when friends click through
Share
Get more friends on board
hello alex
9 Friends invited so far. You can always
invite more.
Referral unlocked. Get 25% off any
Nokia speakers or headphones
accessories.
Welcome back to your reward dashboard.
1
More referrals to go. Unlock your next reward
when you reach 5 referrals.2
Your friends who've joined
Nokia refer a friend
Claim
Sony Social Activation Process
Strategize
Sony Social CRMarketing
Publish
Communicate
Engage
Collect
Respond
Activate Amplify
10 Use The Buzz