Wondering how mobile interaction could save you money and improve your customer retention?

A quick guide on SMS applications for enterprises

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Advantages of using the

SMS channel for

enterprises

Why SMS?

The mobile messaging market is

composed of various technologies:

SMS, MMS, mobile e-mail and MIM.

SMS is by far the most successful

mobile messaging technology in terms

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mobile messaging technology in terms

of volumes and revenues.

Beyond e-mail and calls, SMS is being

largely integrated into enterprises of

all sizes in areas such as internal

communications, marketing &

advertising, authentication

procedures, customer value-added

services, among others.

SMS revenues and volumes will keep growing

steadily in all regions, especially in emerging

markets such as Asia Pacific, Africa and Latin

America.

SMS interaction is…

… near-instant, highly personal

…totally interactive

…ubiquitous simple

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… cost effective

… available anywhere in the world

… requires minimal training

… flexible

… works on virtually any mobile device or network.

Benefits of using SMS

Reduce cost by replacing

paper and phone calls, as

well as cutting redundant

operational costs in

customer services and call

Implement green

communications by

replacing paper with SMS

and thus avoiding paper

waste.

Enable seamless

dialogue on mobile by

allowing consumers to

easily interact with your

brand.

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Benefits of using SMS interaction

Benefits of using SMS interaction

centres.

Improve customer

convenience and loyalty

by enabling end-users to

access information easily

from anywhere, at

anytime.

Create consumer trust

in mobile services by

offering seamless

communications via a

reliable mobile channel.

brand.

Reach a global

consumer base by using

the international

connectivity of SMS.

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Ideas on how to use

SMS for your business

An overview of SMS possibilities

Campaigns & promotions

Content & entertainment

Authentication & transactions

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Time-critical alertsUpdates & reminders

promotionsentertainment

Dialogue & community

Process mobilization

transactions

Time-critical alerts

From alerting investors about stock price movements to warning homeowners of dangerous weather conditions, SMS alerting can enable organisations to quickly reach their audiences wherever they are, at any time of day.

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Incident alerts

Travel alerts

Flight alerts

Account transaction alerts

Emergency alerts

Weather alerts

Calendar & schedule alerts

Recruitment alerts

Education alerts

Stock & brokerage alerts

Health & pandemic alerts

Key examples:

Updates & reminders

Updates and reminders via SMS can provide real consumer value and can help companies build closer relationships with their customers. From a reminder of a medical appointment to an update about the progress of a package delivery, SMS can provide personalised information to end users quickly and efficiently.

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Appointment reminders

Call notifications

Booking reminders

Logistics status updates

Customer service updates

Payment & debt reminders

Renewal updates

Banking updates

Mobile invoices

Key examples:

Campaigns & promotions

Using SMS, brands can send individual customers personalised coupons for their favourite products or can invite submissions to a prize draw or text competition using a pre-existing, ubiquitous communications channel that the vast majority of consumers already have cost effective access to.

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Discount coupons

Text-to-win campaigns

Virtual gifts

Mobile ads

Key examples:

Content & entertainment

Mobile content is one of the fastest growing sectors of the mobile marketplace, whether its games, video, ringtones, music, ticketing or vouchers. SMS remains the default mechanism for the delivery of mobile content, giving end users quick and easy access to purchased content.

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Media voting & competitions

Mobile content delivery, downloads

and sharing

Mobile content & entertainment

updates

Interactive mobile catalogues

News updates

Travel tickets

Event tickets

Key examples:

Process mobilization

By adding mobile functionality to key processes, companies can enhance their customer experience, improve efficiencies and create new service opportunities. For example, SMS check-in can add real value to travellers whilst telematics SMS can revolutionise back-end processes in enterprises.

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Check-in & boarding passes

Telematics & Machine-to-

Machine (M2M)

Transport tracking & route

planning

Mobile Device Management

(MDM)

Key examples:

Authentication & transactions

Whether its online or mobile banking, logging in to a corporate network or signing up for a high-value service, mobile can be used to securely validate user IDs and thus prevent cyber criminals from gaining illegal access to systems. SMS can also be deployed as a transactional tool, enabling a broad range of m-commerce services.

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Opt-in & subscription

Lottery & gambling

authentication

Online shopping & auction

authentication

Micro-payments & money

transfer authentication

Passwords & mTANs

Key examples:

Dialogue & community

SMS can be used to easily add mobile functionality to two-way dialogue between users wherever they are in the world. SMS can be used for truly interactive applications, from live conversations between consumers through to advanced company-employee dialogue, as well as enhancing social networking.

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Micro-blogging & twittering

Chat & dating

Web SMS

Social networking updates

Opinion polling & surveys

Mobile search & Q&As

Staff communications

Key examples:

About tyntec

tyntec is a global mobile interaction

service provider, offering high-quality

mobile messaging and information

services to mobile network operators,

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enterprises, mobile service providers and

internet companies. tyntec offers its

customers a unique level of quality in 2-

way SMS interaction services.

Learn more…

www.tyntec.com/using-sms

sales@tyntec.com

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Street

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