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#RPWTThis can be the Hold Slide1

Utilizando dados da Return Path para promover sua marca17:10 - 17:40 Little Data, Big Decisions: Keynote Sentido para os dados. Direo para os negcios.15:20 - 15:50

Matt Blumberg, Chief Executive Officer, Return Path

Miranda Reeves, VP of Solutions Management,Return Path

Brian Westnedge Director, Client Services, Return Path17:40 - 18:00Dados reais, Resultados reais: Painel & Premiao de clientes

15:50 - 16:40Utilizando dados da Return Path para proteger sua marcaBoas-vindas e introduo15:00 - 15:20

Louis Bucciarelli, Regional Director LATAM, Return Path

18:00 - 20:00Coquetel de Networking

Bruno Motta Rego, InfoSec Director CISSP CSSLP

16:40 - 17:10Coffee Break

Eliane Iwasaki, Marketing DirectorLATAM, Return Path

Rodrigo MesquitaAccount DirectorReturn Path

Prmio Top 5Clientes

#RPWT

#RPWTNeed to update for each location.

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#RPWT

#RPWTMiranda ReevesReturn PathVice President of Solutions Management

#RPWT

#RPWT

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Using Return Path Data to Promote Your BrandEmail Optimization Session

Miranda Reeves, Vice President of Solutions Management

#RPWT

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Email addresses in the world.

Facebook users in the world.

Twitter users in the world.

#RPWTAs marketers, were constantly looking at every angle and every piece of data we can to determine how to connect our message and our brand with our customers. Is it email? Is it social? Do I have to choose? Where do I spend my money and which will be the best channel to help me achieve my goals?

Using multi-channel strategies in the most optimized way possible is proven to be the most effective way to drive multi-touch conversations with customers and increase ROI. Given the incredible reach of email (every social network requires an email address in order to create an account), it means that effective use email marketing has never been more important for brands of all shapes and sizes across almost every industry. Because email the most established channel, it has the best tools and is a great medium to test and get data about your content and offers about your program to inform your strategy across all channels.

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Email53% of marketers state email produces significant or some ROI.Only 29% of marketers say the same for social.

Social

#RPWTAccording to the Saleforce State or Marketing 2015 report, email is overwhelming more effective at producing ROI than social. 2016 trends indicate that marketers will be spending more budget allocation into email but focusing on data and 1-1 marketing techniques to make it even more effective.

Source: Salesforce State of Marketing 20157

How Effective is Email Marketing?Source: Sikich, 2013

Consumers who receive marketing emails spend 83% more when shoppingROI = $44.25for every dollar spent

They order 28% more often

Their orders are44% larger

70% of digital marketers see email as the top medium for ROIAnd heres why

#RPWTAnd the data shows us that 70% of digital marketers see email as the top channel for ROI. Consumers spend more often, more money, and and order more items than other marketing channels.

Email Optimization

Drive more ROI fromthe #1 digital channel

Increase email spend by 15-20%by reallocating budget from lower performing channels

Delivered60 millionmore monthly responses

Got nearly25 billion messages tothe inbox

#RPWTAt Return Path, we believe that despite the overwhelming ROI email has compared to other channels, email marketing can be even more productive. How? Using data, through optimization. Optimizing your email has impact. Our customers eBay and Groupon use our email tools and data in order to get more messages delivered into the inbox, and increase more responses.

We can integrate and partner with major email service providers so you can utilize your email investment for maximum return. Over the next few minutes, Im going to talk more specifically about how. 9

2.5 billion+Mailboxes in the provider cooperative4 million+Consumersin the end-user panel50 billion+Messagesscanned and parsedThe Return PathData Cloud

We curate exclusive information and translate it into unexpected insights, empowering clients and partners to make great decisions.

#RPWTReturn Path has the largest cross-section of information about email delivery and email marketing than any other organization in the world. As you hear about earlier, with our consumer network we have a clear picture into consumers inboxes and the ability to see what consumers are really reading, clicking, and deleting from you and your competitors. 10

What a Marketer Worries About Before Hitting Send

#RPWT

#RPWTSo, as youre thinking about your email program, and preparing your campaign for delivery what should you be thinking about before you hit send?

Opportunities for Email MarketingReach the Inbox

Grab Their Attention

Be Relevant

Gain a Competitive Advantage

#RPWTWill my email be filtered by spam filters?Is this going to look good on all devices?Is my subject line good enough? Will people want to open it?Is this the best time to send?What would do if I run out of inventory for this promotion?

Opportunity:Reach the Inbox

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On average 21% of commercial emails land in spam or get blocked.

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#RPWTThe most basic thing you want to ensure is that you email gets to the customers. If it doesnt get to the inbox, then it wont get read or drive any of your goals. 21% of commercial emails get blocked or marked spam.If you can get 21% more email delivered, then you could potentially increase revenue by 21%.

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Reach The Right InboxOptimize email visibility by getting more email delivered.

Get on the Best Certified WhitelistAssess Your Inbox PlacementKnow Your Sender Reputation

#RPWTReturn Path helps you optimize email visibility and increase revenue by getting more email delivered.

We have 3 ways to help you Reach the Right InboxGet on the Best, most robust Certified WhitelistAssess Your Inbox Placement3) Know your Sender Score

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Solution: DataUsing data, we can analyze many aspects preventing organizations from reaching their customers, grabbing their attention, and being relevant.

Open ratesComplaint ratesInbox placement ratePersonalized delivery

#RPWTReturn Path has relationships with the critical email inbox providers, extensive deliverability experts, and data that allows us to partner with you and help boost your inbox placement rates. Its not just about your sending reputation anymore. How customers engage with your mail affects your placement. Youve got to make sure that not only are you managing your reputation, but youre sending relevant and meaningful content to each of your customers.

Opportunity: Gain Attention

#RPWTWhich leads us to the next opportunity gaining readers attention

The average consumer receives more than 500 marketing messages in a given month and opens fewer than 1 in 15.

#RPWT

#RPWTThe average consumer is exposed to hundreds of marketing messages through dozens of channels each day. Information overload is a fact of life.Nowhere is this more evident that the inbox.

the average consumer receives more than 500 marketing messages in a given month and opens fewer thanone in fifteen.1

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Capture Attention With the Right Subject LineKnow How Youre Being ViewedSee What Your Competitors are Doing

The Right Message

#RPWTIf companies want customers to engage with their emails, then they need to be relevant. Relevancy means making sure your email is optimized for the customers preferred device with no design errors, with the right subject line that gets their attention, and the right offer that stands out from the competition.

Drive engagement by being relevant and getting noticed.

There are three ways marketers can find the right message:

1) Capture Attention With the Right Subject Line

2) Know How Youre Being Viewed

3) See What Your Competitors are Doing19

Optimizing Subject LinesSubject Line and Body Copy are ImportantOptimize for the Action, Not Justthe OpenTest Everything

#RPWTIn the United States, it is common for voters to donate to their candidate of choice to help them win the election. When Obama ran for re-election, he made over $750 million in donations in which most were given by regular citizens in small amounts. Over $500 million in donations of this kind was made directly from email marketing campaigns. Who here in the room can say that they had their email marketing program make nearly half a billion dollars in a few months?

Lets see what we can learn from this experience. One, they found that the subject line and body copy were extremely important. Additionally, they were optimizing for the action and not just the open. Most importantly, though, they learned that in order to get the most donations possible from an email campaign, they had to test everything.

Louis Bucciarelli () - is this coming in Q4 as originally planned, if yes, let's keep. If no, need to talk about this as a future 2016?Tom Sather () - Update next three slides to something besides Subject Line Optimizer.

Did you get one of these yet?

Don't miss your (free) limited edition sticker

Thanks for getting one of these, Miranda

You'll think these are pretty cool:

Emails from Hillary

#RPWTHillary Clinton is now running for president and hoping to have the same success as President Obama when it comes to making the most money from her email marketing campaigns, and is testing every campaign that gets sent.

Here are four examples of subject lines that Clinton is testing to see which one receives the most opens. Which one do you think it is?

Did you get one of these yet?

Don't miss your (free) limited edition sticker

Thanks for getting one of these, Tom

You'll think these are pretty cool:

Winner: Thanks for Getting one of These, Miranda

#RPWTOften, we try to guess what Subject Line will drive the most opens. Return Path has introduced a new tool in limited markets that allows you to get Subject Line read predictions, and suggestions for alternative subject lines that may get higher opens.

The metrics we get from Return Path tell us that were moving in the right direction and give us confidence that our strategy is working. More important, when we need to support our decision making, we have the data on hand to back it up and prove that were on track.Phil ForsythMarketing Operations AnalystCruisesOnly

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Louis Bucciarelli () - this is great. we should bookend each section with a customer quote. Better if the quote talks directy to value/benefit - this one should talk about Gain Attention.Opportunity: Relevancy

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Relevancy and Personalization are KeyHave a secondary email address to get away from spam and marketing emails. Said email was their preferred channel to receive marketing offers from brands.39% said they wanted to receive fewer emails.

32% said they wanted fewer repetitive emails.

#RPWT58 % of consumers say that email was preferred when receiving marketing offers from their favorite brands. However, over a third of people have a second email address they use to sign up for newsletters and give to businesses when they ask for their email address. Why? To avoid too many promotional messages in their inbox. 39% of subscribers said they wanted to receive fewer email messages, and 32% expressed wanting emails that were less repetitive. How can you get your best consumers to open the promotional mail, even when its going to a secondary inbox?

Solution: DataPersonalize email frequency and send time of day messages based on customer behavioral data.

#RPWTData. Through data, todays email marketer can personalize email frequency and the best time to send an email based on past behaviors. We can use data to predict if your subscribers are sending to a primary inbox or a secondary one, and what time they most likely check their mail.

An individual is 25% more likely to open an email within the first hour that it lands in their inbox.

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#RPWTSo- what happens if you personalize the time an email is sent to a subscriber. On average, people are 25% more likely to open an email within the first hour it lands in their inbox. But what if you were able to make that even higher by sending the message when the subscriber is typically in their inbox checking and reading emails?

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The Right TimeEarn more response and revenue by having your email arrive when customers are in their inbox.Optimize the Send Timeby SubscriberPinpoint the Best Day and Timeto ConnectSee Higher Opens, Clicks, and Conversions

#RPWTWhen your customers are in their inbox, being at the top spot can help companies earn more response and revenue. Companies that optimize the send time by subscriber see better inbox placement rates, higher opens, and more conversions.

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InitiateSendSend TimeOptimizationShellyTanyaRamnthe rest of your listReceives emailAt 9:00 amReceives emailAt 3:00 pmReceives emailAt 12:00 amSubscribers receive email when they are typically online

#RPWTReturn Path helps marketers optimize the best time to send an email so when someone logs into their email account, the email is top of the inbox. Send time optimization calculates the most likely time each subscriber will be in their inbox, and will manage individual deployment times sending each email for you at the time subscribers are predicted to interact with the content.

Time Zone Independent Emails are sent no matter where they are in the world based on each subscribers predictive schedule.

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Case Study | Major ResortSend time optimized campaigns perform much better than our control group as well as the default hour.Open rates wereClick-thru rates wereClick to conversion was

higherhigherhigher

#RPWTA major resort that is also a Return Path customer saw amazing results from their first campaign optimized based on individual behaviors.

Their open rates were 16.5% higher than their control group, click rates were 1.2% points higher, and their click to conversion rates were 2.6% higher.

Opportunity:Gain Advantage

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Solution: DataKnow your competitors and how your brand performs against theirs

Use engagement data from your campaigns to know where to focus and what to prioritize

Know how subscribers read your email (clients, devices, and inboxes)

Use performance data to create more effective subject lines and content

#RPWT

READ RATE FOR WINNERS CAMPAIGNS IS HIGHER BY

19%*

VS

29%

WINNER: STARBUCKS

* Shared subscribers are 6% of Starbucks total list size.

#RPWTLocalize brands?Papa Johns and Pizza Hut

Daryle PowersVice President CRMCedar FairUsing Inbox Insight we found some great ideas that were working for other companies in our space. Our messages started looking more like theirs. Now when we look at the top campaigns, more and more we see other companies messages look like ours. Its the sincerest form of flattery.

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#RPWT

Reach the Right Inbox

With the Right Message

At the Right Time

#RPWTLeveraging Return Paths broad data ecosystem, todays marketer can avoid the anxiety and panic before hitting send, knowing that their campaigns are reaching the inbox, with the right message, at the right time.

Dont forget, to stay on top of new trends around email optimization, email marketing, deliverability and fraud, sign up for our blog at blog.returnpath.com.

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Thank you!

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#RPWTUpdate based on each location.36

Rodrigo MesquitaReturn PathAccount Director

#RPWT

#RPWT

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Destaques - CertificaoMelhores mtricas: entregabilidade, reputao e boas prticas

#RPWTPremiao de clientes Return Path

#RPWTThe midfielders: Return Path Brazil team

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Dados reais, Resultados reais

Priscila de VasconcelosCanal E-mail Marketing | CoordenadoraGustavo AraujoGerente CRM e Produtos

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#RPWTSAO PAULO > No clients yet40

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#RPWTThis can be the Hold Slide41

#RPWT

#RPWT2015Blues6948.5912015Blues12042.4182015Blues11519.977