Using Reader Loyalty to Guide Content Strategy
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March 04, 2015 USING READER LOYALTY TO GUIDE CONTENT STRATEGY Glen Dimaandal Online Marketing Manager, Emerson @glen_dimaandal
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Transcript of Using Reader Loyalty to Guide Content Strategy
March 04, 2015
USING READER LOYALTY TO GUIDE CONTENT STRATEGY
Glen Dimaandal
Online Marketing Manager, Emerson
@glen_dimaandal
searchmarketingexpo.com
@glen_dimaandal #SMX #21A
COMMON ANALYTICS METRICS
• Bounce rate
• Average time on page
• Page Views
searchmarketingexpo.com
@glen_dimaandal #SMX #21A
Casuals
Spammers
Hackers
Scrapers
Competitors
Plagiarists
Spammers
Spammers
Spammers
Spammers
searchmarketingexpo.com
@glen_dimaandal #SMX #21A
THE PARETO PRINCIPLE
80 Percent of the effects
come from 20% of the
causes