Using Pinterest for Business

42
How Can Boost Your Brand & Increase Traffic Carmine Media | Blogging | Social Media | Web Marketing
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Transcript of Using Pinterest for Business

Page 1: Using Pinterest for Business

How

Can Boost Your Brand & Increase Traffic

Carmine Media | Blogging | Social Media | Web Marketing

Page 2: Using Pinterest for Business

Background

• Lead SM Strategist R+L Carriers

• Owner - Carmine Media

• County Site Administrator

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What started Pinterest?

“We wanted to create a place where you can go to upload or collect things on the web and simply organize it the way you want to.”

Evan Sharp

Pinterest Designer and Co-Founder

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Why is Pinterest Addicting?

• Simple design• Content hoarding• Image takes center stage• Easy to use• Interest rather than relationship based

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What Can I do on Pinterest?

• Curate content• Share images• Bookmark articles and images• Organize what you love• Share pins on Facebook and Twitter• Comment on other pins• Follow other pinners• Follow other boards

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Fastest Growth Ever

Headline:

Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any Standalone Site Ever.

Techcrunch.com

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More referral traffic than…

• YouTube• Google+• LinkedIn• Reddit

Combined!

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More referral traffic than…

Twitter!

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Very Pintesting…

• Average 1.36 million users daily

• Over 1/5 Facebook connected users on daily

• Majority are women – 68.2%

• 28% have household income over $100k

• Average time on site – 15.8 minutes

• Third most visited social media site

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How does Pinterest Work?

• Interest boards• Pinners can follow one another• Upload images• Pin images directly from websites

• Pinmarklet• Repin other people’s content

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Is Pinterest Right for Your Brand?

• Can you visually represent your brand?• Is your audience on Pinterest?• Is your website optimized for Pinterest?• Do you have someone that can create or

manipulate images?

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What can Pinterest do for My Business?

• Drive traffic to your website

• Interact with customers/leads

• Increase awareness about your brand

• Make your brand interesting

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Developing a Strategy

• Define your goals• Review your website• Consult with your web designer• Request an invite

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Request an Invite

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Logging In

• Facebook• Twitter• Email login

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Profiles and Settings

• Add your profile picture• Add links to social networks• Add keywords to your bio• The top three people you repin appear on

the top right

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Pinterest Settings

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Pinterest Profiles

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Set Up Your Boards

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Decide on Board Topics

• Use fun titles

• Include keywords

• Industry Best Practices

• Include a board for clients

• Include a board for inspiration

• Your HQ location

• Humor

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Choose a board cover

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Types of Boards

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How to Pin

• Upload images from your computer

• Add a pin directly from a URL

• Use the Pin It Button from Pinterest.

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Formatting Pins

• Use creative titles

• Focus on lifestyle

• Use keywords

• Tag others with @ symbol

• Add prices to products

• Credit your sources

• Ask questions to encourage comments

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Adding links to Uploads

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Types of Pins

• Images from your website/blog

• Images from blogs you read

• Images from customer sites

• Photos

• Infographics

• Food and Fashion

• Text slides

• Videos

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Industry Best Practices

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Creative Images

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Fashion

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Your HQ Location

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Humor

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Set up a Pinning Strategy

• Topics

• Photos

• Video

• Trusted feeds

• OPC – Other People’s Content.

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Housekeeping

• Admin rights

• Artwork

• Etiquette

• Do more than self promote

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Collaborating

• Group Boards

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Building an Audience

• Use the find friend option– Facebook– Twitter– Gmail– Yahoo

• Follow pinners posting relevant content

• Cross connect accounts

• Add a Follow or Pin it button

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Marketing Strategies

• As a promotional tool

• As a traffic driver

• As a connection tool with other platforms

• Hashtags

• Commenting and @responsing

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Copyright

• TOS

• Cite your source

• Pin from original source

• Create your own content!

• Check before repinning

• Avoid embed

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Measure and Track

• Google Analytics – tagged URLs– Direct traffic

• Cross account engagement?

• Repins

• ReTweets

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PinPals to Follow

• Mashable

• Whole Foods

• R+L Carriers

• Fast Company

• Check out pinnerstofollow.com

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Don’t Give Up

• Regular posts

• Leverage existing SM platforms

• Spend the time

• Relationships take time

• Set aside time to follow new pinners

• Pin daily

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References• http://mashable.com/2012/02/25/pinterest-user-demographics/

• http://mashable.com/2012/03/20/why-is-pinterest-so-addictive/

• http://mashable.com/2011/12/16/pinterest-design/

• http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/

• http://techcrunch.com/2012/03/08/pinterest-now-generates-more-referral-traffic-than-twitter-study/

• http://blog.pinterest.com/post/21816641071/introducing-improved-group-boards

• http://www.inc.com/john-brandon/9-tips-boost-your-business-pinterest.html

• http://mashable.com/2012/03/21/pinterest-copyright-legal-issues/

• http://www.socialmediaexaminer.com/26-tips-for-using-pinterest-for-business/

• http://pinterest.com/about/help/

• http://www.pcworld.com/businesscenter/article/250700/what_you_should_know_about_pinterest_and_copyright.html

• http://realitybasedcommunity.net/archive/2012/03/332.php

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Carmine Media | Blogging | Social Media | Web Marketing

Questions? Connect with me!

Pinterest: Pinterest.com/carminemedia

Facebook: facebook.com/carminemedia

Web: Carminemedia.com

Twitter: @suereynolds