Using Patent Competitive Intelligence to Help Immigrants Explore the Hidden Job Market

- Region of Peel’s Experience

Muchiu (Henry) Chang, PhD. CantabPatent Research Specialist

Department of Human ServicesRegion of Peel

Tel: 905-791-7800, Ext. 8290Cell: 416-828-5676

E-mail: henry.chang@peelregion.ca

March 3, 2012

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Common Cause to diverse social Issues

“Jobs, jobs, jobs” - Region of Peel Council Report

Root cause of poverty, income polarization, homelessness, etc.;

Stringent to highly-educated immigrants,

account for ¼ of Peel’s working population.

Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

Employment Reality

Lack of up-to-date information for hidden job market exploration.

Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

Immigrants generally face

unfavourable employment condition;

Most jobs are not published, i.e., they are in the so-called hidden job market;

Background – Our Work

Top 20 employers in Toronto who are

likely to hire highly-educated immigrants;

Value of highly-educated

immigrants’ knowledge;

Knowledge based corporate competitive

advantages in the global market;

reveals technical competences publicly

with standardized classification.Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

Our Initiatives

Apple-to-Apple match information to

pinpoint target employers for cold calling;

Baseline for cross-discipline talent utilization and policy harmonization.

•Using patent intelligence to provide:

No-older-than-7-day information for

hidden job market exploration;

Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

“Canada's Knowledge Advantage will create the best-educated, most-skilled and most flexible workforce in the world.”

- “Advantage Canada”

Federal vision and mandate

Transform highly educated immigrants’

professional expertise into Canadian

knowledge advantage.

Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

Strength

Weakness

Opportunity

Threat

Internal External

Pos

itive

Neg

ativ

e

Arranged by Muchiu (Henry) Chang

Patent mapping/

landscape

Other market information,

e.g. finance, risk

Competitive intelligence (CI)

Patent Mapping Competitive Intelligence (CI)

Identifies the market’s big picture:

e.g., competitors, strengths, etc;

Answers the key questions, i.e.

who, what, when,

where, why and how;

Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

Innovative Applications of Patent Mapping

Job market

intelligence

CI for decision

making

Labour market Talent market

Job seeker’s

expertise

Employer’s

patent competence

Peel Smart Employment Match (PSEM)

Patent mapping

Patent scheme

Arranged by Muchiu (Henry) Chang

Our Achievements (1)

Peel Smart Employment Match

(PSEM) validated by a case study

of 9 Ontario Works (OW) clients;

A miniature Peel Talent Market

Survey (PTMS) on immigrants’

intellectual capital diversity.

Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

Our Achievements (2)

Patent landscape helped to save

the Region $3.77M on bond

interest costs;$3.77M

Standard & Poor’s AAA Credit Rating backed by Peel’s intangible asset analysis;

Peel’s patent landscape analysis in technology competence in the US market.

Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

Conclusion - Potential Benefits of our Work

No-older-than-7-day market intelligence

in newcomer settlement, B2B and

strategic development planning;

Common ground in policy harmonization

and building knowledge advantages

from diversity.

Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

Appendix

Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

Miniature PTMS from PSEM

All the 9 OW cases are highly

educated, as in Figure 1;

R&D and management experience

are the top 1 & 2 intellectual

capabilities, respectively as in Figure 2;

Many of them faced un- or under-

employment, as in our past

experience.

Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

Figure 1: Education Credential Distribution among the OW Cases we studied

Source: this research

Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

Figure 2: Intellectual Capacities owned by the studied OW Cases

Source: this research

R&D

experience

Management

experience

Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

Figure 3: CI - Canada’s US Patent Holding Trend

(by Province)Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

Figure 4: CI - Canada’s US Patent Holding Trend

(by Geographical Area)Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

AcknowledgementWe would like to thank the following colleagues who have provided great help and support in conducting this work (in alphabetical order):

Dualeh, Mohamed Oswald, NicoleMcIlroy, Geoff Laureen Rennie

McLeod, Norm Rhoden, MalikaMcWhinney, Judith Vartolas, IlonaMistry, Khajal Welch, SandraMoreau, Ginette

Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

Thank you for your attention

Q&A

Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada