Using Passive Mobile Positioning Data in Tourism and ... v1.pdfPõhja-Tallinna linnaosa Select trom...
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Using Passive Mobile Positioning Data in Tourism and Population Statistics Laura Altin, Erki Saluveer, Margus Tiru Positium LBS, University of Tartu
Transcript of Using Passive Mobile Positioning Data in Tourism and ... v1.pdfPõhja-Tallinna linnaosa Select trom...
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Using Passive Mobile Positioning Data in
Tourism and Population Statistics
Laura Altin, Erki Saluveer, Margus Tiru
Positium LBS, University of Tartu
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We deliver insights from mobile
Big Data!
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Meaning of place – role of person
Permanent resident
Temporary resident (de facto population)
Domestic visitor
Foreign visitor
Transit visitor
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Population statistics: Põhja-Tallinn district
During day During night
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population
workers
Inhabitants
workers
zones
districts
Mo Movements between zones
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20.08.2013 -
Robbie Williams
concert
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Transit visitor
Foreign visitor
Domestic visitor
Temporary
resident
Permanent
resident
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Transit visitor
Foreign visitor
Domestic visitor
Temporary
resident
Permanent
resident
First-
timers
Repeat
visitors
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Transit visitor
Foreign visitor
Domestic visitor
Temporary
resident
Permanent
resident
Trips with
overnight
stay
Same-
day visits
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Example: Bank of Estonia
(BoP)
4x faster
2.5
x more
cost-
efficient
100
% less burden
on tourists
200
x sample
size
12x countries
breakdown
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Laura Altin [email protected]
