Using other people’s ideas!
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Using other people’s ideas! Jane Purdie Libraries Inspire Marketing Officer
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Presentation to CLIC libraires in Cardiff on 29th May 2012
Transcript of Using other people’s ideas!
Using other people’s ideas!
Jane Purdie
Libraries Inspire Marketing Officer
How do you like your eggs …?
• A simple 7 step toolkit for creating strategic marketing plans that really work
• Kay Grieves
Customer Services Manager
University Library Services
University of Sunderland
Meet the Biblis
Refurbishments
Training
• Innovations, mentioned earlier
• User focus training
• Change Management
• Bringing Marketing to Life
• Academic Marketing Day
• Social Media Training
Strategies & Plans
• What we are doing?
• What has been done in the past?
• What the big picture is?
Photobank
Reading & Literacy
• Reader Development Grants
e-books
• Railway stations• Posters• Leaflets• Pop up Banners• PR• Online• Social Media
Helping each other!
• Press releases
• News stories
• Facebook/Twitter
• Marketing champions
• Sharing ‘best practice’ (and worst practice)
Check us out…Welshlibraries
LlyfrgelloeddCymru
@WelshLibraries
@LlyfrgellCymru
WelshLibraries
www.librarywales.org
www.librarywales.org/stafftoolkit
Username: librarywalesorg
Password: 01staff
